Best Practices For Facebook Video Ads

Worried that your audience will hit the ‘skip’ button on your Facebook ads? Advertising on social media today might feel challenging as people have a tendency to ‘skip’ or avoid adverts. It’s still true that Facebook is amazing advertising space for creators and businesses alike, and following some best practices will help you engage your audience before they hit the ‘skip’ button.

Ready to learn the best practices through this article? Sit back and read through. 

First, Identify Your Audience 

A Facebook ad will fall flat if it’s not targeted towards a certain type of audience. It is important to know your audience before creating a Facebook video advert.

This will not only help you attain precision but also engage the audience effortlessly. You cannot create an ad without proper market research be it for Facebook or other audiences.

Once you identify your audience, you will be able to explore ideas that surround your brand quite easily. 

Related: Best Image Types For Facebook Ads

Make Your Ad Solve A Consumer Problem

When your Facebook video ad provides a solution to the viewer’s problem, it instantly becomes valuable. You need to create value for your brand by highlighting a problem that it solves within the video.

You can throw multiple situations and problems in different Facebook video adverts, but by the end, you must provide a solution through your product.

Sometimes you can create value by making a tutorial video or answering queries that your customers might have. Tutorial videos often need you to record your screen using a screen recorder. 

When you intend to create value, your audience will sense it and this will also add credibility to your brand.

Related: Complete Guide to Facebook Campaign Budget Optimization

Make Short Video Ads That Can Stop The Scroll

Short is sweet when it comes to Facebook video ads. The duration of your video ad can be as short as 15 seconds. You can use a video collage maker to create videos from photos with music and other effects.

You need a good concept that can be compressed and easily executable. Micro-content consumption is on the rise with the increasing number of Instagram reel users along with Facebook short videos. These short videos give great repeat value due to their duration.

They align with the current consumption trend so it’ll be easy for you to blend in your Facebook video advert using a trend that suits your brand. 

You must have the audience’s attention from the very first frame, as the chances of them skipping or scrolling past your Facebook ad are higher in the first few seconds.

Your Facebook video ad needs to have quick, attention-grabbing elements that coincide with your brand. 

Related: How Video Marketing Improves Website Conversions

Make A Mute-friendly Video Ad

You must edit your video in a way that it can be understood when watched in silent mode. A lot of times Facebook video ads play on silent due to the user’s preferred settings. It is up to the user to unmute and watch, but a lot of times the video ads are played on silent.

These ads appear ahead of other videos, so your Facebook video ad needs strong visuals that communicate enough when played in silent mode.

Once you have your video ready, play it in silent mode to analyze each shot. You can add supportive text or subtitles to your video using a free online video editor.  

Related: How To Become A Facebook Influencer

Get The Aspect Ratio Right

Users are consuming social media using smartphones and this means vertical video formats that fit all types of screens will create a universally good viewing experience.

A creator needs to keep in mind the multiple formats while making a Facebook video ad.

Horizontal videos work well across all devices, but if you specifically want to target smartphone users by enhancing their viewing experience, you must opt for a vertical edge-to-edge 9:16 aspect ratio.

You can convert a single video to fit multiple aspect ratios using a quality video editor. 

Related: Top Facebook Advertising Tools

Collaborate With Influencers For More Reach

Influencers on social media platforms are a gateway to your target audience. You can feature an influencer whose target audience coincides with your brand.

Your brand will not only gain recognition but also be opening new avenues while reaching out to relevant audiences. In case you’re short on your budget, you can always opt for multiple micro-influencers. It will help you reach deep pockets across multiple locations.

You can get them to post your videos on their profile, this will make sure that their followers become aware of your brand. 

Related: Best Facebook Automation Tools

Lastly, Try To Tell A Story

Storytelling is the most important practice that you need to incorporate in your Facebook video ad. Good storytelling can stir a heightened emotional response from the viewer. It creates a high impact and makes sure that your ads can communicate to the audiences easily.

A Facebook video ad with good storytelling techniques can increase reach and boost engagement while landing positive click-throughs that can be converted to sales.

All you need to do is write a good story and blend it with your brand. The best part about having good stories on your Facebook video ads is that you can create a series of videos that are interlinked with each other. This will build anticipation for new video ads and you can have different videos based on similar themes.

One video will support the other like a web show. You don’t necessarily have to make long episodes; sometimes less is better. 

Related: Facebook Marketing Stats

Now You’re Equipped With The Best Practices For Facebook Video Ads!

Now that you’re across the best practices for Facebook video ads, make sure to use all these tips while you create your video ad. 

For a great outcome without any investment, you can start with a Facebook video ad template on a free online video editor.