12+ Evergreen SEO Growth Strategies

Some evergreen SEO growth strategies have remained the same right from the beginning of SEO. 

Google is getting smarter day by day by launching different algorithm updates but certain SEO strategies have stood the test of time. 

SEO is an important part of your business growth strategy because it drives organic inbound leads leading to more conversions. 

Although, there were some upgrades to the older SEO strategies and the modern SEO tactics have a fresh approach and are based on offering an exceptional user experience.  

In this article, I have listed some of the powerful and effective evergreen SEO growth strategies that you should use on your website.

SEO Growth Strategy 1: Perform SEO Audit On Your Website

SEO audit is crucial for finding issues on your website. You can use a tool like SEMrush to perform a comprehensive SEO audit. 

You need to check some things while performing an SEO audit to improve your organic marketing strategy.

• The title and meta tags of your website should be complete, unique, and keyword-focused.
• Site speed should be fast and there shouldn’t be any core web vital issues. Use the Google Page Speed Insights tool and the Core Web Vitals report in the Search Console for finding issues and recommendations. 
• URL structure should be optimized. For instance, if you are targeting a keyword like “IT security agency in London”, then your URL should be “it-security-agency-london”.
• Content on all the pages should be better than the top 10 organic competitors for your target keywords.
• Google and other search engines should be able to access your website. You should register your website as a property in the Search Console and use the suggestions given by Google to optimize your site.
• Optimize your site for a mobile audience. You can use the Google Mobile Test Checker to find issues and recommendations to fix the issues. 
• Run SEMrush site audit to uncover issues such as duplicate title tags, missing title tags, duplicate content, Javascript or CSS errors, broken links, broken images, or any other issues with internal linking, crawlability, and site performance.
• Check your sitemap and robots.txt files because these files are important for better indexation of your website.
• Optimize your content for your target keywords. For instance, you can use LSI variations of your primary keywords and add them to your target pages to improve your keyword relevance score.

Related: Best CMS For SEO

SEO Growth Strategy 2: Create SEO Optimized Landing Pages

It is found that the average conversion rate of landing pages is 9.7% that means a well-designed and SEO-optimized landing page can generate lots of leads for you.

Here are some tips for creating optimized landing pages: 

• Use long-tail, question-focussed, and LSI keywords throughout your landing page.
• Create well-researched and useful content so that people stay on your website. Target user-intent to make your content match with the searcher’s query. 
• Use professional design, add infographics, arts, videos, GIFs, and anything that makes your content helpful.
• Add CTAs throughout your content to persuade visitors to take action SEO. 
• Use the Skyscraper SEO strategy to make your content 10 times better than what is ranking at the top of the search results for your target query.

Related: Best Website Builders

SEO Growth Strategy 3: Optimize For Mobile First

According to research, it is found that nearly 40% of online transactions are done via mobile devices. Moreover:

• There are 6.4 billion worldwide users that own smartphones.
• 55% of users use the web for product research.
• Nearly half of users search for reviews before purchasing any product.
• In the US, 63% of Google’s visits are done using a mobile device.

Related: Website Speed Test Tools

These statistics are enough to encourage you to start optimizing your website for mobile devices.

Google also announced mobile-first indexing worldwide in September 2020. It means Google will give more priority to mobile-optimized websites.
To check whether your site is responsive or not, use Mobile-Friendly Test.

Here are some tips to not kicked by Google mobile-first indexing update:

• Choose a responsive theme or template. 
• Compress JavaScript and CSS files on site. 
• Don’t use extra-large and unresponsive images. You can use tools like TinyPNG and Smush WordPress plugin to compress and optimize your images.
• Make use of AMP. Accelerated Mobile Pages is a framework that is optimized for mobile devices and aims to load web pages faster on mobile devices.
• Choose a fast web hosting provider. You can consider Bluehost or Hostgator.

Related: Best Web Hosting For Beginners

SEO Growth Strategy 4: Create Longer Content

It is found that longer content gets more preference by Google compared to shorter content. Orbit Media’s research says that a blog post should be 1142 words long. However, if you want more social shares and views then you should go for longer content like over 3000 words.

But not every topic needs that much content. You must understand user intent like few search queries want a few words or sentences to get their answer.

For example, let’s assume the topic “SEO strategies”. Here, users are looking for an in-depth guide to SEO strategies.

On the other hand, if your topic is “SEO strategies do’s and don’ts”, then the user might not be interested in a comprehensive guide, a simple bullet point or list may work.

Unfortunately, there is no formula to know how much content you should write. There is only one thing you can do: research Google’s first-page content and see how other people are covering the topic.

Related: Best Content Writing Tools For Content Writers

SEO Growth Strategy 5: Find Link Opportunities on Wikipedia

Not every marketer knows this strategy, but it’s a powerful SEO growth strategy for generating quality backlinks.

The process is very simple, just scan Wikipedia to find dead or broken links and add your website in place of these links.

Related: Proven SaaS Link Building Strategies

You can use the WikiGrabber tool to find link opportunities. Just enter the topic or keywords and hit Start Searching.

Now, you have a list of Wikipedia pages with dead links.

Moreover, you can also use an advanced Google search operator to find dead links. Simply put the below search query on Google.

Related: SEO Link Building Tools

site:wikipedia.org “keyword/phrase” “dead link” (change “keyword/phrase” with the actual topic)

Related: List of Google Search Operators

For example, by searching site:wikipedia.org “email marketing” “dead link”, you get the following results:

For example, let’s take a look at this Wikipedia article.

Here, we have a dead link that can be replaced. To add your link, click on the edit option and you can insert a live link in place of the dead link.

Now, your edit will be submitted for moderation and if Wikipedia believes it’s a valid source then it will be added to the page.

SEO Growth Strategy 6: Spy On Competitors Keywords

Competitor’s research is a smart SEO strategy that every marketer should use. You can spy on your competitor’s keywords and find for which keywords they are ranking over SERP and use the same keywords to optimize your content.

To do this, you can use the SEMrush Keyword Gap tool. Simply, enter your domain and your competitor’s domain (you can add up to 4 competitors’ domains, select the country, and click on compare.

Related: SEMrush Review

Here, you can find keywords for which you are not ranking but your competitors are or keywords for which your domain has a weak ranking.

SEO Growth Strategy 7: Use Multiple Keywords In Page Titles

A page title is a title that is displayed on Google search results. Here is an example:

It should be your aim to include a keyword on every page or post title on the website. But, using multiple keywords might also be an effective SEO growth strategy.

But, there is a very thin line between using multiple keywords naturally and spamming. So, make sure not to make it spammy to avoid hurting your SEO.

Here, spamming means just adding keywords for the sake of it, even if they are not looking natural. Let’s understand it using an example:

Let’s assume, your page is about SEO tools and you want to rank for the below keywords:

• Diet food
• Vegetarian diet
• Vegetarian food trends

Here is an example of a title that combines all of them naturally:

Vegetarian Food Trends: The Best Vegetarian Diet Food

And here is an example of spammy and keyword-stuffed page title:

• Vegetarian Diet Food Trends: Diet Food For Vegetarian

You can see the difference, both sound different.

Related: Keyword Research Guide

SEO Growth Strategy 8: Update Old Content 

You can update your old posts that have not been touched for a while. Also, sometimes you feel unmotivated to create new content, here you can update your existing content, let’s say, 1000 words to 1800 words.

Here is how you can choose which content to update:

• First, go to Behaviour>Site Content>All Pages in Google Analytics and check the organic traffic segment.
• Now, look for the pages that receive a good number of hits from at least six months ago. These pages are already doing good but a small refresh can give them a boost and can drive more traffic.

To update an old post:

• You can add more words by adding additional 500 or 1000 words.
• Update outdated images, data, and graphics. 
• You can even revise the title to some eye-catching title.

Related: Ways To Repurpose Digital Content

SEO Growth Strategy 9: Monitor Search Console

Google Search Console is a webmasters tool that helps you monitor all the errors on your website.

If you haven’t started using Search Console, then sign up here and add your website.

Identify the search queries that are generating the maximum impressions but are not receiving clicks. Impressions mean your website is getting displayed in the search results but lower clicks mean it might be ranked at the bottom of the SERP.

Therefore, these keywords are low-hanging opportunities. Compile a list of such keywords, optimize the content, build some links and get them ranked at the top to start acquiring clicks. This is one of the best SEO growth strategies to follow.

Related: Page Experience Report In Google Search Console

SEO Growth Strategy 10: Acquire Backlinks

In SEO content is King and links are still the queen. Backlinks play a vital role in SEO and are also a ranking factor by Google.

But generating links doesn’t mean creating tons of spammy backlinks. Links from low authority sites don’t pass much value, on the other hand, links from high DA sites are more likely to pass more value.

There are many link building strategies you can use, some of them are listed below:

• Guest Posts
• Infographic Links
• Broken Link Building
• Sponsored Posts
• Blogger Outreach

Related: Best Dofollow Links To Acquire

SEO Growth Strategy 11: Leverage The Power of Alt Tags

You heard it right, never underestimate the power of Alt tags. An Alt tag is added to the image to describe the image’s purpose. 

Here are some alt tag formats for the image below:

Okay: <img src=”bread.jpg” alt=”bread”>

Good: <img src=”bread.jpg” alt=”bread with jam and butter”>

Not recommended: <img src=”bread.jpg” alt=”bread jam bread with jam and butter bread breakfast food”>

Alt tags are very important because there are thousands of queries where images are ranking above organic results. For example, when you search for “blue fish aquarium”, you get image results.

So, it’s better to include an alt tag in your image to have a high chance to rank for images.

Related: Online Image Editing Tools

SEO Growth Strategy 12: Use Deep Internal Linking

Like outbound links, internal linking is also essential for your website. Internal linking is a process of linking different pages of your website with each other using different anchor texts. 

Internal linking also helps encourage Google to index your website pages faster as it shows Google how much is your site’s pages depth.

Poor internal linking is also a reason why people struggle to rank for internal pages. Here is how internal linking looks like:

As shown in the above image, every content is linked to each other, showing Google how well-organized your content is.

Therefore, use the power of internal links to link to your target pages contextually or from the top navigation. The blog is a nice place to add internal links. Whenever you publish a new blog post, try to add contextually relevant links to your main pages and this will help to improve the SEO value of your primary pages resulting in increased rankings.

Related: Tips To Improve On-Page SEO

SEO Growth Strategy 13: Add A Blog

You should add a blog on your website and add regular blog posts. Having a blog on your site offers several advantages:

• It helps to increase the number of high-value pages on your site.
• You can strengthen the internal linking of your site.
• You can easily target long-tail keywords in your blog posts.
• Blog posts are more likely to get displayed as featured snippets.
• Fresh content on your site leads to higher clicks and more revenue.

No SEO strategy is ever complete without a blog and the regular addition of value-driven blog posts. This is another SEO growth strategy that you should follow.

Related: Top Benefits of Blogging

Conclusion

We all know that SEO is evolving gradually. Marketers and businesses have to adapt to the new changes and also need to upgrade their SEO strategies. Spend time on creating better content than your competitors, make your site errors free, and focus on acquiring backlinks. Utilize the above evergreen SEO growth strategies to elevate your organic rankings and drive more clicks.