Best Email Marketing Services in India

Email marketing has established itself as one of the most direct and efficient ways of approaching consumers, building relationships with customers, and promoting your business. 

I have compiled the latest and relevant email marketing statistics to give you a clear understanding of where email marketing stands. 

The number of global e-mail users totaled to be 3.9 billion in 2019 and is anticipated to grow to 4.48 billion users in 2024.

In 2023, the number of emails sent and receive daily worldwide is set to be over 347 billion.

According to DMA, 2019. for every $1 spent on email marketing, an average return of $42 can be expected.

Now, as an Indian business owner, you have all the reasons to choose email marketing automation as your marketing solution. It is time to get an effective email marketing platform in India.

The best email marketing services in India are:

1- MailCot 

MailCot is one of India’s top email marketing agencies offering its services since 2012 in India and abroad. The agency claims to have world-class and authentic cloud-based Promotional SMTP Service provider infrastructure. Also, they have a dedicated 24/7 support. 

MailCot offers a free plan with impressive features and allows you to send unlimited marketing/transaction emails. Its email marketing automation software is another efficient feature to look for.  

Apart from essential email marketing features, MailCot offers services like transactional SMTP, marketing automation, bulk email marketing services, and email marketing reseller program. 

Best Features of MailCot

• MailCot offers email editor for easy to create impressive emails.
• It provides 100% editable and free templates under categories like eCommerce, promotional, special dates, and more.
• Users can check if their campaigns are reaching the subscriber’s inbox by knowing the difference between email sent, delivered, open, unopen, and bounces.
• There is an option to automate your emails. Users can schedule email to their subscribers and trigger the mail automatically on a specific date.
• An option to create an attractive campaign is available using drag and drop elements like logos, texts, images, buttons, and more.  
• It also offers services like email copywriting service, email list cleaning, and managing user’s address book. 

Related: What is Copywriting? Complete Guide

Pricing 

MailCot offers three pricing for email marketing plans:

Email Credit Plans: 

Plan 1: You get 20,000 email credits, valid for 3 months, and costs Rs.1200.

Plan 2: You get 30,000 email credits, valid for 3 months, and costs Rs.1500.

Plan 3: You get 50,000 email credits, valid for 3 months, and costs Rs.2000.

Plan 4: You get 1,00,000 email credits, valid for 6 months, and costs Rs.3000.

Plan 5: You get 2,00,000 email credits, valid for 6 months, and costs Rs.5500.

Plan 6: You get 3,00,000 email credits, valid for 6 months, and costs Rs.8000.

Subscriber Based Plan:

Free Plan: You get 200 subscribers, unlimited monthly campaign, unlimited sending limit, and drag and drop editor, all at no cost.

SBPlan 1: You get everything of Free Plan, plus 1000 subscribers at Rs.500/month.

SBPlan 2: You get everything of Free Plan, plus 2000 subscribers at Rs.650/month.

SBPlan 3: You get everything of Free Plan, plus 5000 subscribers at Rs.1350/month.

SBPlan 4: You get everything of Free Plan, plus 10000 subscribers at Rs.2600/month.

SBPlan 5: You get everything of Free Plan, plus 15000 subscribers at Rs.3450/month.

Transactional SMTP Plans:

Plan 1: You get 20,000 email credits, validations for DKIM, SPF, and DMARC at Rs.1200. The plan is valid for 1 month. 

Plan 2: You get everything in Plan 1, plus 30,000 email credits at Rs.1500.

Plan 3: You get everything in Plan 1, plus 50,000 email credits at Rs.2000.

Plan 4: You get everything in Plan 1, plus 1,00,000 email credits at Rs.3000.

Plan 5: You get everything in Plan 1, plus 2,00,000 email credits at Rs.5500.

Plan 6: You get everything in Plan 1, plus 3,00,000 email credits at Rs.8000.

2- Mail Marketer 

Mail Marketer is an email marketing service that is trusted by thousands of businesses in India. Active since 2012, the service is known to be a Do-It-Yourself email marketing service. 

Mail Marketer works beyond just email marketing by providing services like newsletter marketing, bulk emails marketing, newsletters, and mass emails. Also, the users don’t have to install email marketing software or configure mail servers. Simply choose a plan and sign up to get started. 

Mail Marketer offers plans for everyone, be it a startup or an enterprise, it customers all over the world, including entrepreneurs, SME (Small and Medium Businesses), and corporations. 

Related: Top Email Marketing Platforms in the World

Best Features of Mail Marketer 

• Mail Marketer is a dedicated email platform.
• It enables you to track your email campaign performance with real-time reports and ROI.
• There is a feature to automate email marketing. You can create, send, and track emails campaigns instantly. 
• Dozens of professionally designed HTML templates are offered. 
• With easy-to-use email designers, users can upload or import their existing template or use advanced WYSIWYG HTML editor.
• It permits the user to import, build, and manage their contact list. 
• It offers a pay-as-you-go plan that is valid for 12 months. Online and offline, both payment options are available.

Pricing

Monthly Plans:

M40K: You get 40,000 email credits, and it costs Rs.1900.

M100K: You get 100,000 email credits, and it costs Rs. 2900.

M300K: You get 300,000 email credits, and it costs Rs.6900.

M500K: You get 500,000 email credits, and it costs Rs. 9900.

1MILLION: You get 1,000,000 email credits, and it costs Rs.16900.

2MILLION: You get 2,000,000 email credits, and it costs Rs.29900.

Yearly Plan:

P30K: You get 30,000 email credits, and it costs Rs.2900.

P100K: You get 100,000 email credits, and it costs Rs.5900.

P200K: You get 200,000 email credits, and it costs Rs.8900.

P500K: You get 500,000 email credits, and it costs Rs.16900.

1 MILLION: You get 1,000,000 email credits, and it costs Rs.27900.

2 MILLION: You get 2,000,000 email credits, and it costs Rs.39900.

3- GetResponse

GetResponse is a dedicated email marketing service provider active for 15 years in the global industry. With excellent-quality online marketing solutions, it is known for proving many useful marketing features such as Landing pages, marketing automation, webinars, signup forms, and paid ads with conversion funnel as a unique feature. 

GetResponse offers email marketing tools suite to deliver your offer at an appropriate time; that is when they are most active. You can send newsletters, automated followup emails, and automated emails after purchases, abandoned carts, website visits, etc. 

GetResponse guarantees 99% email deliverability, which assures that emails will be delivered to the contacts. Personalized tools are available for all kinds of users, entrepreneurs, online marketers, marketing managers, and large companies. It offers 30 days trial with free sigh up. Also, it is available in 27 languages.

Related: GetResponse vs. MailChimp

Best Features of GetResponse 

• GetResponse provides professional email templates, easy design tools, and unmatched deliverability.
• It enables sendinyou to send automated follow-up emails and trigger emails to remind subscribers of their incomplete action.
• Using its Perfect Timing and Time Travel delivery tools, you can expect email delivery in the right inbox and at the right time.
• It also enables you to share posts via email and on social media to increase your blog reach.
• An intuitive drag-and-drop email editor, fully-customizable email templates, and 5,000 licensed images from Shutterstock are few of its message design features.
• The messages can be personalized using the information gathered at signup, purchase, or all through the subscription lifecycle.
• With advanced email analytics, you can know your performance.
• Using slip test or A/B testing, you can find enticing messaging to encourage your subscribers and increase the rate of opening your emails.

Pricing

Basic: You get email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnels (1 funnel), unlimited lead funnels, Facebook ads, and sell e-products. It costs $15/month.

Plus: You get everything in Basic, plus automation builder (5 workflows), webinars (max 100 attendees), contact scoring & tagging, sales funnels, (5 funnels), work together (3 users), and webinar funnels (5 funnels). It costs $49/month.

Professional: You get everything in Plus, plus unlimited automation builder, paid webinars, webinars (max 300 attendees), unlimited sales funnels, unlimited webinar funnels, work together (5 users), and on-demand webinars. It costs $99/month.

Max: You get everything in Professional, plus transactional emails (paid add-on), dedicated support, dedicated IP address, deliverability consulting, single sign-on (SSO), webinars (max 500 attendees), and email campaign consulting. The plan can be customized and personalized, and the pricing will be accordingly.

4- AWeber

AWeber is an email marketing service provider working for 20 years to help businesses carry out their email campaigns effectively. Regardless of industry or business size, AWeber has served 1,000,000 customers in India and other countries. 

AWeber can create custom professional email newsletters in no time that saves a lot of time. Multiple ready-made signup forms are also there that you can use instantly. It includes all the essential features for industry-standard email campaigns and all offered at affordable prices. 

Related: Free Email Marketing Tools

Besides, it provides fast and complete account migration at no cost. Product and marketing support is an additional feature. Moreover, what makes AWeber different from others is that you can start getting its services with plenty of useful features under the free plan.

Best Features of AWeber 

• AWeber provides a feature to automate email creation with smart designer, drag & drop email creation, free template library of 700+ designs, and auto newsletter to create custom email templates and landing pages.
• Users can automate their email and campaigns by assigning triggers and flow of emails, automating tagging, and personalizing communication.
• AWeber has an option to analyze the results of your marketing using pre-built reports and mobile reports.
• You can build your lists and manage them to reach more people with quick segmentation & targeting, Concierge Migration services, and sign up forums.
• With AWeber mobile app, you can manage your email marketing campaign on the go. 

Pricing

Free: You get 500 subscribers, 3000 email to send/month, one list profile, and other email features at no cost. 

Pro: You get unlimited subscribers, unlimited emails to send/month, unlimited list profiles, and all the email features at $16/month.

5- Sendinblue

Sendinblue is a global all-in-one sales and marketing platform, founded in 2012. Quite popular in India, the platform is specially structured, targeting small and medium-sized businesses. 

The SAAS solution Sendiblue also offers other services like transactional email, marketing automation, customer relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, etc. along with email marketing. 

Related: What is Email Automation?

It offers a cloud-based marketing communication software suite with unique email marketing features. You can expect excellent email designing tools, outstanding reports, good contact management, advanced features such as A/B testing, and more.

Most importantly, Sendinblue charges only based on the number of emails sent rather than the number of contacts you have. A free plan is there to get started, and other plans are very economical. At present, Sendinblue is serving more than 175,000 growing companies in India and other 160 countries.

Best Features of Sendinblue 

• Sendinblue allows users to design their messages with built-in templates available in the email template library. The option to build a new design from scratch is also available.
• It offers personalization and advanced personalization features to create more compelling content.
• Users can create group contacts or smaller segments based on gender, geography, purchase history, etc. to strategize targeting with unlimited lists and contacts.
• Using A/B testing, find the best message, and ensure that the email is sent at the perfect time with the click.
• Choose from different setup options for transactional emails – API, SMTP Relay, eCommerce plugins, or marketing automation, to suite the best for your website or application.
• Sendinblue provides the option to monitor your performance by analyzing engagement and deliverability statistics in real-time.

Pricing

• Free: You get 300 emails per day and unlimited contacts at no cost.
• Lite: You get everything in Free, plus 100,000 emails, unlimited daily sending, email support, A/B testing, remove Sendinblue logo, and advanced statistics. It costs Rs.1520/month.
• Premium: You get everything in Lite, plus Up to 1,000,000 emails, marketing automation, Facebook & retargeting ads, landing pages, multi-user access, and phone support. It costs R.3895.50/month.
• Enterprises: You get everything in Premium, plus the custom volume of emails, priority sending, 20+ landing pages, 10+ users access, SSO (SAML), customer success manager, priority support, and more. To know its price, you need to get a quote. 

6- Pepipost 

Pepipost is an email marketing service provider having two decades of experience in the industry. It is headquartered in New York with a development center in Mumbai, India.

Pepipost offers some of the best in class features for the ultimate email marketing experience. It includes SMTP, email API, artificial intelligence, webhooks, subaccount management, real-time reports, bounce forwarding, etc. along with email marketing.

Unlike other email marketing service providers, Pepipost provides a disruptive pricing model. Simply choose the number of email and pay accordingly. No matter what number you choose, all features will be included. 

Related: Top Email Marketing Hacks For Restaurants

Another exciting feature of Pepipost is offering cashback to its customer. Means, customers are rewarded by providing them another email each month for every email opened by the recipient.

Best Features of Pepipost

• Pepipost allows user to upload and manage bulk email lists.
• An option to create responsive email templates easily using Drag n Drop Editor is available.
• User can schedule email campaigns on given dates.
• It also offers feature of tracking email performance like the rate of delivery, the number of emails opens, bounces, clicks, unsubscribes and spam.
• It helps user create autoresponders and rule-based followup automation.

Pricing

• Free: You get 30,000 emails free for the first 30 days. Then 100/day free, forever.
• Paid Plans:

Get 150,000 emails/month at $25, and pay $0.60/1000 extra emails.

Get 400,000 emails/month at $85 and pay $0.55/1000 extra emails.

Get 600,000 emails/month at $145 and pay $0.50/1000 extra emails.

Get 1,000,000 emails/month at and pay $245 and pay $0.45/1000 extra emails.

Get 2,000,000 emails/month at and pay $445 and pay $0.40/1000 extra emails.

For over 2,000,000 emails contact Pepipost.

7- Mailjet

Mailjet is a French email marketing service provider widely trusted in India. It is easy to use and an all-in-one platform for transactional and email marketing solutions. It also provides bulk SMS service.

Mailjet is one of the most economical email marketing service providers that incorporate unique collaboration features. The feature enables both developers and marketers to work together in real-time on the same email.

You can test its working with its free plan, and if you like, you can go for the paid plans for a better experience that starts from USD 9.65/month. Mailjet serves businesses of all sizes and has over 130,000 customers in 150 countries. 

Best Features of Mailjet 

• Mailjet allows you to design emails with an intuitive email editor that is compatible with all screens. 
• It offers several beautiful template designs in its library of free templates. 
• Users can collaborate and comment and communicate easily with their team directly within the email editor.
• There is an option to create segments of your contacts and email data for better customer targeting.
• Mailjet’s advance email tracking tool enables you to check the number of recipients opened the email and see which contacts opened the email.
• With A/B testing, you can select the best emails to attract customers.

Pricing

• Free: You get to send 6000 emails a month and 200 emails per day, plus unlimited contacts, APIs, SMTP Relay, Webhooks, advanced email editor, and advanced statistics at no cost. There is no expiry trial, and no credit card is required.
• Basic: You get everything in free plan plus 30,000 emails/month and no daily sending limit, online customer support, no Mailjet logo, and free sub-accounts. It costs $9.65/month when billed monthly.
• Premium: You get everything in Basic, plus segmentation, A/B testing, marketing automation, and multi-user collaboration. It costs $20.95/month when billed monthly. 
• Enterprise: You get everything in Premium, plus a dedicated technical account manager, infinite scalability to support high volumes, deliverability services, custom onboarding & migration, service level agreement, deliverability & integration experts, custom number of users, and advanced permissions, and inbox preview. Pricing is customized.

8- Moosend

Moosen is another all-in-one marketing platform that provides various features to boost your sales. It is a perfect option in India, as many emerging startups are looking for cost-effective service with industry-leading features. 

Moosend is very easy to learn and allows you to create emails in minutes. The best part is, it doesn’t involve HTML coding, which means you don’t need to apply a developer.

Related: Digital Marketing in India

Apart from an intuitive interface for designing emails, Moosend has complete marketing automation tools to trigger emails at the right time and analytics for measuring email performance. 

Best Features of Moosend 

• Moosend provides drag & drop editor with A/B testing option for best-performing emails.
• Users can create segments of their audience based on their behavior to offer a personalized experience. 
• Moosend allows tracking of opens, click, social shares, and unsubscribes using powerful analytics to create effective strategies and maximize engagement. 
• Users can ensure a successful email campaign with more than 40 free, responsive, and up-to-date templates to choose from.
• It offers advanced reporting and website and user tracking to measure your performance.
• The Advanced personalization feature is available to create emails that the recipient wants to read.
• An option to create landing pages is available by moving, cropping, resizing, grouping, adding, and changing the images or design.

Pricing

• Free: You get to send unlimited emails, signup and subscription forms, reporting, and analytics, all at no cost. 
• Pro: You get everything in Free plan, landing pages, transactional emails, phone support, and SMTP Server. It costs $8/month.
• Enterprise: You get everything in Pro, plus custom reporting, account manager, SSO & SAML, on-boarding & migration, and service-level agreement. It is a custom plan, and the price is variable. 

9- Constant Contact

Constant Contact is a global email marketing service provider that greatly meets simple marketing needs. With thousands of satisfied customers in India, it is quite a popular service provider amongst Indian businesses. 

Apart from email marketing, Constant Contact also provides event marketing, social campaigns and reporting, and management services. 

Constant Contact offers a huge selection of mobile-friendly, ready to use, and editable templates to suit your needs. Plus, users can send a coupon to their customers, which can be tracked. Moreover, its 98% deliverability rate assurance gives another reason to choose the service. 

Related: How to Avoid Email Blacklist?

Constant Contact offers a free no-obligation trial specifically for their emails marketing software. 

Best Features of Constant Contact

• Constant Contact offers hundreds of mobile-responsive and editable email templates and a drag-and-drop editor to create industry-specific emails.
• It provides reports that are easy to read to track marketing success in real-time.
• It allows users to brand the emails using their own colors and logo or template specific to their industry.
• Users get an option to resend their emails automatically to contacts who didn’t open for the first time. The subject lines can be modified while resending.
• A/B testing feature is included for the subject line to maximize open rates.
• If Constant Contact is integrated with your store, customers will be synced automatically. 
• Customers can be segmented based on their purchase activity. 
• Users can send automated abonnement cart emails.

Pricing

• Email: You get unlimited emails to send, customizable templates, branded or industry templates, tracking and reports, automated emails, A/B testing, and ecommerce marketing, plus all features of a website, support, ecommerce, and marketing. It costs Rs.1289/month based on the number of contacts.
• Email Plus: You get everything in Email, plus advanced ecommerce marketing, customizable pop-up forum, automated emails, RSVP, surveys, polls, coupons, online donations, dynamic content, and new customer consultation. It cost Rs.2900/month based on the number of contacts. 

10- DigitalAka 

DigitalAka is a popular email marketing service provider in India for sending emails in bulk. The other services include SMTP servers, bulk SMS marketing, reseller email marketing, super email reseller program, and email marketing services. 

DigitalAka’s email marketing service brings comprehensive and cost-efficient solutions by involving strategic planning, implementation, management, email design, and copywriting. 

Best Features of Digital Aka

• DigitalAka enables users to create their own messages using built-in editable templates using the intuitive tool and HTML message editing.
• Using mobile-optimized templates, you can increase engagement manifolds.
• There is an option to analyze detailed metrics on clicks, opens, unsubscribes, bounces, and more. 
• You can track and analyze your email performance in real-time.
• Another feature enables users to check if their mail reached the customer’s inbox.
• User can also check their IP reputation.
• It ensures better targeting and higher customer receptivity.

Pricing

• Trial SMTP Plan: You get free setup, unlimited emails, 1000 email/hour sending speed, blacklisting, whitelist IP, dedicated IPs, authentication of RDNS, SPF and DKIM, DMRC, best support 24/7, and IP management. It costs Rs.2500 and is valid for seven days.
• Standard SMTP Plan: You get everything in the Trial plan, plus 1500 emails/hour speed, and basic support. It costs Rs.6500 and is valid for 30 days.
• Premium SMTP Plan: You get everything in Standard, plus 3000 emails/hour sending speed. It costs Rs.8500 and is valid for 30 days.
• Professional SMTP Plan: You get everything in Premium, plus 5000 emails/hour sending speed and live support. It is costs Rs.1200 and valid for 30 days. 
• Cluster SMTP Plan: You get everything in Professional, plus 10000 emails/hour sending speed. It costs Rs.18500 and is valid for a month.

Email Marketing Advantages

Many believe email marketing has lost its power with the emergence of social media. The platform has given marketers more alternatives to reach and engage consumers. But the fact cannot be denied that none of the marketing channels is as cost-effective, adaptable, and result-oriented as email. It has many benefits that make it one of the dearest methods of online marketing among marketers. 

1. Email marketing is one of the very cost-effective modes of reaching consumers.
2. You can track an exact return on investment and could be high when done tactfully. 
3. Email marketing is still reported to be the most effective online marketing tactic next to search marketing.
4. There is a possibility of advertisers reaching significant numbers of email subscribers opted to receive emails on subjects of their interest.
5. Emails are easy to create and share globally. 
6. Typically, over half of all Internet users open and check their email account daily.
7. A personalized, relevant, and dynamic message can be created to reach out to consumers.

Final Thoughts

Emails have remained an integral part of our daily online life. Therefore, the prominence of the email marketing services in India cannot be denied, especially when the number of internet users risen manifold. 

A nicely architected email marketing program propels the growth of a business. It is all about choosing the right service that matches the requirements of your business and plans. Just weigh your options available in this article or beyond and watch your business reaching high.