12 Ways To Make Your Website Look More Professional

Your business website could possess a great domain name with great potential. However, if the website is sub-standard, prospective customers will have an unpleasant user experience and take a short time on your website. 

A website that looks unprofessional can damage your business plans and reputation. It is imperative, therefore, to give your website a professional look to keep users on the website for as long as possible.

Let us look at ways to make a business website look professional.

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1. Choose a Suitable Design for your Budget and Needs

Among the decisions, you must choose whether to create a custom design or use a template design. You can pick from a range of banner template designs if your budget does not accommodate a custom design. 

However, if money is not a problem, the sky is the limit with a custom website. A custom website allows you freedom in terms of the number of pages, image placement, layout, design, animations, custom videos, and much more.

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2. Carefully Choose your Color Scheme

The color scheme used on a website significantly impacts brand image and your website’s instant appeal. Quality brands stay away from high-contrast and vibrant color combinations. Instead, use subtler shades as they look less cheap and more professional.

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3. Avoid Cluttering on the Homepage

The website’s homepage should instantaneously communicate your main message. This is because users rarely read everything but instead scan the page to pick out key images, sentences, and words. It would be best to appeal to emotions instead of the word count.

To better evaluate and process your content, visitors should have less to click on, read, or remember. When your website design decreases attention spans, your users will do what you want them to do.

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4. Make the Website Mobile Friendly

Your website should be accessible through various devices, including mobile phones. Many people look for things to buy while travelling using their smartphones. Therefore, have a mobile-friendly version of the website so as not to lose out on potential customers. 

Evaluate the website’s mobile version by putting yourself in the user’s position by testing all pages, user buttons, and actions.

The mobile version should be less cluttered and cleaner than the desktop version. Make sure you attract users with different devices to make each of them comfortable you can achieve this by scaling down some assets and reducing page elements.

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5. Make it Easy to Navigate

Your users should easily navigate your website and quickly find what they want. A website with solid navigation allows easy indexing by search engines and greatly improves the user experience. The homepage should have your logo; create a logo if you don’t have one. Creating a logo grabs attention of the consumers and separates the business from competition.

No matter your menu design, it should be easy to find and prominent. 

Additionally, ensure that it’s designed to the significance of every section. Also, work on the website footer. Since this is the last item on your site, it is essential to include all your significant links there. These may include social media icons, contact information, or a shorter menu version.

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6. Use High-Quality Images

Images are an integral part of a website as they make it look attractive and professional. They should, therefore, be high quality and of the right size and dimension. Make sure the images you use align with your brand and are consistent with the website’s theme.

To make your website more professional, you can use images that tell a story. Images that evoke certain emotions are more likely to have a positive impact on your website visitors. The photos should also be of good resolution so that they don’t appear blurry when viewed on different devices.

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7. Use Professional Fonts

Your website should use fonts that look professional and are easy to read. The fonts should also be consistent throughout the website. Script or handwriting fonts may look good on some pages but not throughout the entire website.

If you want to use more than one font, make sure they complement each other. For example, you can use a sans-serif font for the headlines and a serif font for the body text.

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8. Include Testimonials and Client Logos

If you have worked with other businesses or have happy customers, show it off on your website. Include testimonials from clients or customers and logos of the businesses you have worked with. This will give your website more credibility.

Testimonials are a great tool to encourage customer confidence. They should be real, and you can use photos of the clients together with their names and titles.

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9. Have a Blog

A blog is a great way to show your expertise in your industry. It also helps to attract new visitors to your website and keeps existing visitors coming back. Make sure your blog posts are well written, informative, and relevant to your business.

Blogging is a fantastic way to show your industry expertise. It will also help you attract new website visitors and keep existing visitors coming back. Your blog posts must be well-written, informative, and relevant to your business.

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10. Make it Easy to Contact You

Your contact information should be prominent and easy to find. Include your email address, phone number, and physical address. You can also include a contact form on your website.

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11. Optimize the Website for Search Engines

Search engine optimization (SEO) is the process of optimizing a website for Google and other search engines. This includes optimizing the website’s content, structure, design, and speed.

SEO is important in making your website visible on the internet. To improve your website’s SEO, you can use keyword-rich titles, descriptions, and tags. You can also use backlinks to improve your website’s ranking on search engines.

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12. Use Secure Hosting

Your website should be hosted on a secure server. This will ensure that your website is always available and that your data is safe. A secure hosting service will also protect your website from hackers.

Making your website look professional is essential to the success of your business. By following the tips above, you can give your website the professional edge it needs to stand out from the competition.

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