11 SEO Strategies That Will Help Your Chiropractic Business

Do you want your chiropractic business to thrive in today’s highly competitive world? If so, then you should start implementing some of the best and most effective SEO strategies.

Without a doubt, most people trust and rely on Google. While recommendations from medical professionals and regular customers help in spreading the good word about your business, the majority of people today prefer to run a Google search and choose based on the recommendations and information they find online. Thus, taking full advantage of everything the website offers is an effective marketing strategy.

With that said, even if you offer the best services in the industry, if you’re not on the first page of search results, unfortunately, you won’t gain the kind of success you want and deserve. To help you boost your organic search rankings and attract more clients, here’s a list of Chiropractic SEO strategies you can implement today:

1- Create Relevant And Accurate Website Content

Though marketing strategies keep evolving, it’s hard to deny that content will always be king. By adding a blog, infographics, and videos to your website, you’ll not just educate potential patients and clients and keep them engaged but also boost the search engine ranking of your website.

Related: How To Find Duplicate Content?

One of the most effective content strategies involves publishing SEO-friendly and well-written content and blog posts that are relevant to your audiences’ needs. To ensure a higher rate of success, it’s recommended that you perform a keyword search in order to optimize your content and drive healthier volumes of traffic to your web pages.

Related: Ways To Repurpose Digital Content

While creating original and fresh content regularly and managing an SEO campaign is a bit overwhelming, those shouldn’t stop you from improving your chiro marketing. So to make things a lot easier on your part, you can hire an experienced and trustworthy chiropractic marketing company or agency.

2- Optimize Your Website

Always remember that your website is one of the faces of your practice and that you only have a few seconds to use it in making positive impressions on your visitors. A poorly designed and slow-loading website can’t attract visitors that you can eventually convert to potential clients. Moreover, the reputation of the domain plays a crucial role in improving the organic rankings of your website.

Related: What Is Website Source Code? Importance In SEO

So in order to capture the attention of users as well as encourage them to check out your practice, you need to optimize your website. This means you have to improve the user experience by having a website with a modern, responsive design and that loads quickly. With Google employing mobile-first indexing, a website that’s mobile-responsive becomes a necessity and not just an option.

3- Create A Google My Business Profile

Google My Business (GMB) is one of the best tools you can use in sharing relevant and accurate information about your services so those who are looking for a reliable chiropractor can easily find you.

Listing your chiropractic business on GMB is an essential move to establish a strong online presence while improving your Google rankings. When making a profile on Google My Business, make sure to provide all needed information like your business address, business name, phone number, business hours, service descriptions, and even the categories your establishment is part of. 

Related: Google My Business Listing Optimization Guide

Aside from that, you should add a Google map of your business location and high-quality photos of your business. After doing this, you can further boost your engagement rate by sharing events, announcements, and promotions on your Google My Business page. 

4- Get Rid Of Everything That Slows Down Your Website

Your website shouldn’t take a couple of minutes to load. If it does, your visitors will leave it eventually. To prevent this from happening, make sure that your website’s loading time doesn’t exceed three seconds.

Related: est Ways To Increase Site Speed

There are different factors causing your chiropractic website to slow down. Aside from unoptimized photos, aspects such as excessive use of advertisements, social sharing buttons, broken links, 404 errors, analytics tags, and not caching your website may negatively affect loading time.

Related: Website Speed Test Tools

To see how fast your chiropractic site loads, you can check its speed on PageSpeed Insights or use a free website audit tool.

5- Take Advantage Of Social Media

Though social media doesn’t contribute to SEO ranking directly, it can still impact the search ranking of your practice when you share links on your social media accounts. Doing so will help boost your organic traffic and online visibility.

Related: Ways To Use Social Media To Help Small Business

When people, especially your followers, share your content on Instagram, Facebook, and other platforms, this shows you have engaging and educational social posts.

6- Measure Your SEO Results And Performance

When implementing changes to your website or SEO strategies, it’s important that you track the progress of your efforts and check how such changes are performing. Some of the best tools you can use are Google Search Console and Google Analytics.

Google Search Console will help you see how your website works, your average position, the number of clicks, click-through rates, and impressions. Furthermore, this tool is perfect to use as it helps you see how your site is ranking on search engines.

Related: Page Experience Report In Google Search Console

Google Analytics, on the other hand, will help you identify which pages are performing well. What’s more, you’ll find out whether your blogs attract web visitors or not. With this tool, you can have an idea about your average visit duration and how well your SEO strategies are working, and you’ll be able to tell if a certain keyword is driving more traffic to your website.

7- Optimized Meta Descriptions

According to one study, Google rewrites meta descriptions 70% of the time because they don’t utilize keywords that users search for. Keyword-rich meta descriptions and title tags will encourage people to click on a particular search result. What’s more, they serve as marketing copy for your website.

Related: SEO Tips For Law Firms

When you utilize meta descriptions that are properly written, this will definitely boost clicks and engagement. Title tags are clickable titles that appear on your website when a user searches for chiropractors in your area. One good example of a title tag is the name of your practice. On the other hand, a meta description will appear before your title tag, and it should also be well-written and informative.

8- Remove Unnecessary Links

Backlinks will improve the search engine optimization of your website. However, there are lots of situations when this doesn’t take place. Links from untrustworthy sources like low-quality websites and spam comments can badly affect your SEO ranking.

Related: Best Dofollow Links To Acquire

A backlink refers to a link that leads to your site from other websites. This link can enhance your SEO while driving more traffic. So in order to avoid having unwanted links to your website, make sure to check them on a regular basis and eliminate the ones that aren’t doing your chiropractic business any good. This practice will help you achieve and maintain a higher SEO standing.

9- Synchronize Digital Marketing Efforts

Search engine optimization is best done when all your digital marketing efforts are pointed in the same direction. As a matter of fact, this will increase organic traffic to your website and convert curious people to lifelong clients. 

Related: What is Digital Marketing? Complete Guide

By combining email marketing and pay-per-click (PPC) advertisements with an updated listing on Google My Business and a strong online and social media presence, your website can assure a higher return on investment (ROI).

10- Post The Reviews Of Your Patients On Your Website

Keep in mind that there are rules to what you can and can’t post on your website. Reviews are among the most regulated pieces of online content. While it’s not legal to post the entirety of patient reviews, you can post snippets with links to full reviews. Make sure to post links to review websites where your practice is featured as well. Reviews play an important role in the search algorithms of Google, so it’s ideal to create a page only for reviews. After all, you should be some reasons why patients should choose you over other Chiropractors as suggested in this Chiropractic marketing guide. Find out the ‘why’ behind your business and everything else will fall in place.

Related: Best Ways to Improve Customer Satisfaction Rating

11- Work With A Reliable Chiropractic SEO Agency

There are numerous marketing businesses out there today, so it can be quite challenging to look for one that’ll align with your values and produce the outcomes you want. But one of the most effective ways to hire an agency that’s a good fit for you is to search for one that specializes in your niche or industry as well as understand what a chiropractic clinic needs.

There are several advantages of not closing a deal with just any advertising agency and opting for one that’s experienced in your practice. When working with a reputable chiropractic SEO agency, there’ll be several people on their team with extensive experience and a wide variety of skills to help you reach your specific goals. While working with such an agency, you’ll have access to professional writers for your site, SEO and social media experts, and even graphic designers to do everything related to marketing for you.

SEO agencies are driven by data and results. Thus, working with a chiropractic SEO agency will offer you comprehensive insights regarding what your practice is doing alright and what you can improve on.

Final Say

Hopefully, you’ll find the above mentioned Chiropractic SEO strategies helpful once you’ve implemented them. With these, you can rank higher on major search engines like Google. Even if you’re struggling with marketing now, you can engage and attract more chiropractic clients by building quality content and being relevant and consistent in all your SEO efforts.