9 Best Twitter Analytics Tools For 2023

You need to take the help of the best Twitter analytics tools to succeed in this super competitive race of social brand marketing.

I don’t need to say how significant Twitter is as a digital marketing platform today. It has helped many businesses grow beyond their expectation and generated the highest ROI ever. However, Twitter asks for time and effort if you want to meet the expected sales target. 

Moreover, Twitter marketing has to be done correctly. Meaning, when you are putting all your effort into creating and posting great content, you must also have an audit report at the month-end to evaluate your performance.

Audit reports incorporate the number of clicks, tweets activity, followers, etc. Having such reports, also helps you eliminate the shortcomings in your existing business strategy and create the more effective ones.

Using the right report, you can expect an extraordinary result, which begins with using the best performing Twitter analytics tool. Choosing an appropriate tool also means you will get a lot of benefits other than just audit reports. 

But, finding the right Twitter analytics tools can be a cumbersome task. In this article, I have made it easy for you by curating the most efficient and feature-packed Twitter analytics tools.

Twitter Analytics Tool #1 – Circleboom

Circleboom is one of the finest Twitter analytics tools that enable the user to manage their Twitter account seamlessly. Its function is to help you suggest Twitter accounts to follow and unfollow. It also includes those accounts that either stopped following you or the account holder you don’t want to follow.

Apart from this, it has many other distinctive features to strengthen your Twitter network. Circleboom is highly trusted by some of the biggest brands, like Netflix, Unicef, Inc., NBC, BBC News, Roche, and more. 

How to Use Circleboom?

Circleboom has many fantastic features to help users manage their Twitter account.

• Circleboom Smart Search: It is one of the unique features that no other tool offers. Using this search, you can find your target account from millions of accounts.

Simply enter your keyword in the search box, and all the Twitter accounts your keyword in their name, bio or tweets will appear.

You can filter your target profiles by Follower number, Tweet number, Location, and Language.

• Growth Graph: You can get the graph of your daily followers, friends change, and tweeting performance, in the Analytics tab. You can also get your daily/weekly/monthly/yearly follower stats to track your followers.

• My Tweet Tool: This tool enables you to, unlike your likes, delete your tweets, retweets, and archive tweets. 

Using its powerful search, you can find specific tweets you liked and delete them. Also, you can unlike those tweets individually or delete all Twitter likes at a time using the bulk (mass) delete option. 

Top Features of Circleboom

• Circleboom allows users to filter, list, and sort Twitter likes and delete them.
• The tool offers a delete option to enable users to list, filter, and sort their tweets, then delete any of them or all with one click.
• With Circleboom, users can search their specific tweets and replies, and delete them.
• Users can automate their content by selecting their interests, setting the posting times, and selecting their articles.
• Using the RSS module, users can connect nearly all content RSS across the internet and send smart Tweets and updates.
• Users can discover, schedule, and queue their tweets by selecting their area of interests from over 300 categories, and choose to schedule any 10000 curated articles.
• Circleboom enables its users to analyze their social profile by finding follower insights, spammers, fakes, inactive, or overactive.
• It provides an option of Smart Search, Live Keyword & Hashtag Search to search their relevant audience.
• The reports by Circleboom includes daily followers and friends change, tweeting performance, friends and followers’ characteristics, language stats, gender stats, network interest cloud, and the best time to tweet.

Circleboom Pricing

With Circleboom, you can save up to 65% on annual plans.

• Always Free: As the name suggests, it is a free plan with an offer of managing one profile with some limitations. Users can queue their articles three times, and it allows only three posts per day.

• Pro: The most basic paid plan starts at $21/month. It allows one profile without any limitations. Users can queue their articles 150 times, and it will enable unlimited posts per day.

• Multi: The next plan costs $60/month. It allows five profiles without any limitations. Users can queue their articles 150 times, and it allows unlimited posts per day.

• Business: Another plan costs $172/month. It allows 20 profiles without any limitations. Users can queue their articles 300 times, and it allows unlimited posts per day.

• Corporate: The topmost plan costs $366/month. It allows 50 profiles without any limitations. Users can queue their articles 800 times, and it allows unlimited posts per day.

Twitter Analytics Tool #2 – Twitter Dashboards 

Twitter Dashboard analytics is an excellent tool offered by Twitter. It’s designed to create a performance summary of its user to track and improve their performance. The summary includes data about user’s followers, profile visits, impressions, mentions, and tweets.

All the information provided by Twitter Analytics is intended to help you boost your performance, step by step. 

How to Use Twitter Analytics?

You can access Twitter Analytics using your account details. The left panel of your dashboard displays the following options.

If you click on More options, you will get the following pop-up. 

Click on the Analytics option, and you will land-up on the following page. Once you turn it on, you can have all stats and insights to better your tweets.

Twitter Analytics displays the following stats:

• Monthly Performance Overview: You can find a 28-day summary of your Twitter account of each month on the homepage. Twitter highlights are displayed on the left side of the page, which shows top tweets, top mentions, top followers, top media tweets, and top card tweets.

• Trend Data: This feature is available at the right of the “Tweets” page in the native Twitter analytics dashboard. The page shows graphs of key metrics such as followers, likes, and clicks. The report is created on a daily basis.

• Average Performance: Access this feature from Twitter’s analytics dashboard. It gives an average of your monthly performance to help you to make comparisons easier.

• Top Interest of Your Follower: Click Menu->Audiences-> find Interest on the main follower dashboard. Twitter displays the top 10 interests of your followers. It helps you find the right content and ideas for your audience. 

Top Features of Twitter Analytics

• Twitter Analytics helps you search your best-performing tweets.
• It also displays your tweets engagement, or the interactions counts your tweet received.
• It also offers an option to set data range and then export the data.
• You can use the audience tab option to know your followers, like their lifestyle, behavior, and demographics.
• You can track your following over the last 30 days.
• The tool also displays the number of visits to your Twitter profile and mentions in the previous 28 days and overtime.

Twitter Analytics Pricing

This is a free tool for all users.

Twitter Analytics Tool #3 – Mentionmapp 

Mentionmapp is an advanced Twitter network visualization tool to manage your Twitter account. The tool creates a map of several Twitter users who mentioned different topics or users or tagged other users using hashtags. The map of communities is created by tracking the informational conversation brands and users.

Mentionmapp is basically to help users build a relevant, strong, and influential network. You can not only see your network but also search for another Twitter user then view their network. You can find the trending hashtags, profiles, or posts.

How to Use Mentionmapp ?

Firstly, you have to create an account. After you have your account, you can sign in to the account to track your twitter networks. 

Next, when you click on the Mentionmapp icon, the main menu will open. The main menu displays all the features, which can be accessed as follows:

Map of Users: To get a map of different users, enter any name in the search box. You can type any relevant keyword or hashtags for a better search result.

See Tweets: To see tweets, click on the edge line. A list of tweets relevant to the brand or an individual will appear on the screen. If you want to check trending hashtags or personal posts, click on Check these out.

Save Tweets: Mentionmapp allows users to save and schedule the hashtags to use later. For this, users have to add the hashtags and click the save button. Later on, when needed, users can schedule the saved hashtags as per their suitable time.

Top Features of Mentionmapp 

• Mentionmapp provides users a visual map of a particular network.
• Each map represents the last 200 tweets, including mentions of a profile, or use of a hashtag.
• It allows up to 9 profiles to see on any map.
• Users can search for any other Twitter users and see their connections.
• Users can find those that are tweeting any particular Twitter user using search hashtags.
• Users can save and download tweets into PDF files.
• It allows users to find their competitors, the hashtags they are using, and how frequently they use those hashtags. 
• It enables users to reach out to the relevant influencers by searching for specific hashtags or related hashtags and Twitter users.

Mentionmapp Pricing

Mentionmapp is completely free of cost.

Twitter Analytics Tool #4 – Hootsuite 

Hootsuite is one of the smartest social media management tools to find, schedule, manage, and report social media content. This application supports all popular social networking sites like Twitter, Facebook, WordPress, Google Plus, Instagram, LinkedIn, and YouTube. 

Even if Hootsuite is not a dedicated application for Twitter, yet it is a comprehensive tool to manage Twitter profiles. It allows users to manage multiple Twitter profiles. You can quickly switch between multiple Twitter profiles in a single click using its tabbed system. Monitoring @replies and @Dm is super easy.  

Hootsuite is highly reliable and is trusted by over 800 companies. Marketo, Sony Music, WWF, Melia Hotels International, etc. are to name a few brands using Hootsuite.

How to Use Hootsuite?

Hootsuite is an extremely easy to use tool. Once you sign in, you will have to add your social accounts. You need to add at least two to three accounts. So, other than Twitter, you need to add other social networking profiles like Instagram or Facebook.

Go to Streams to add more social networking accounts then click Add Social Network. Go to My Profile, and click Social networks and teams. 

Four tabs will appear on your Hootsuite dashboard.

Stream Section: This is the tab from which you can monitor all of your accounts’ activities. You can check social media posts, likes count, retweets, and replies. Also, it allows you to engage with your audience.  

Inbox Section: In this section, you can check the received messages.

Publisher Section: It allows you to schedule your Tweets and enable users to configure auto tweets on selected dates and times.  

Analytics: The option allows you to check the performance of your posts and social sharing statistics. Studying the report given, you can compare your performance and improve accordingly. 

Top Features of Hootsuite

• Hootsuite is an extremely easy to use interface.
• Users can manage multiple Twitter accounts from the single platform.
• The application provides social sharing statistics to study the user’s performance.
• It allows users to schedule Tweets.
• Users can auto-tweet their blog post
• The collaboration feature of Hootsuite allows teams and groups to work together.

Hootsuite Pricing

• Professional: The Hootsuite basic plan starts from ₹1915/month on the annual plan. The plan allows ten social profiles and one user. Users get benefits like automated post scheduling, key performance metrics, and Ad spends limit of ₹6000 per month to boost posts. It offers a free 30 days trial.

• Team: The next plan is available at ₹7540/month on the annual plan. The plan allows 20 social profiles and three users. The user gets all the benefits of Professional plan plus team message assignments, custom analytics, exportable reports, and ad spend limit of ₹30000 per month to boost posts. It offers a free 30 days trial.

• Business:  The top plan costs ₹45000/month on the annual plan. It has everything included in the Team plan, plus it has flexible approval workflows, 1 hour of 1-on-1 onboarding, five social media certifications, 24/7 support and ad spend limit of ₹125000 per month to boost posts. Customers can request for a demo.

Related: Best Facebook Automation Tools

Twitter Analytics Tool #5 – Sprout Social

Sprout Social is a multi-featured Twitter marketing tool. The tool is programmed for all types of businesses, including individual entrepreneurs, start-up businesses, agencies, and large enterprises. 

Like Hootsuite, Sprout is not solely designed for Twitter, but its unique features make it easier for users to manage and analyze their Twitter posts and performance. Access to the industry, brand, and competitive insights is one such feature.

Sprout supports Twitter, along with Facebook, Instagram, LinkedIn, Reddit, YouTube, Tumblr, and Web. It is trusted by some of the leading brands like Ticketmaster, Subaru, Grubhub, Cinnabon, Trunk Club, and more.

How to Use Sprout Social?

First, you need to create an account and log in to it. You will find a dashboard like the one below:

• Connect Profile: Click the ‘+’ sign at the right corner of the screen. From here you can connect as many profiles as you want.

• Invite User: At the right side of the ‘+’ sign, there is an option to invite users. 
• Settings: At the extreme right corner, there is an option for settings. It allows you to configure your personal Sprout account, configure settings by group, invite new members, and download Sprout’s mobile app and learn keyboard shortcuts.
• Messages: You can filter messages by profiles, message types, or brand keywords. It also enables you to view messages organized by specific content types. Besides, you can replay, tag, Tweet, retweet, advanced retweet, save messages, and do a lot more.

• Tasks: In this feature, you will find three types of options – General Tasks, Sales Lead, and Support Issues. Each option can be chosen as per requirements. Besides, there are three statuses of the left panel tasks – Open task, Closed task, and All tasks.

• Twitter Feeds: Using this feature, you can interact with the people you are following on Twitter. There are two options Twitter Feeds to view profile feeds and lists, and RSS Reader for viewing content feeds in Feedly to share it with the third-party source.    

• Publisher: In this section, you get many options like Calendar to view and plan content posts, Sprout queue to set date and time of posts, and Draft to view drafted content. Besides, it offers Post via RSS, Needs Approval, Rejected, Asset Library, and Notification.

Top Features of Sprout Social

• Sprout Social offers a single inbox to monitor all social activities and improve responsiveness.
• Know about the latest trends. Also, learn actionable insights from social activity reports to create marketing and brand strategy.
• Work as a team using cross-network social publishing and plan, schedule, and deliver content.
• Understand consumer sentiment by tracking and analyzing conversations relating to relevant topics.

Sprout Social Pricing

• Standard: Sprout Social’s most basic plan starts from $99 per user per month. The plan allows ten social profiles, social content calendar, review management, group, profile, post-level reporting, etc. It also offers a 30 days free trial.

• Professional:  The next plan costs $149 per user per month. It allows ten social profiles, all features of the Standard plan plus competitive reports for Instagram, Facebook and Twitter, trend analysis for Twitter keywords and hashtags, and more. It also includes a 30 days free trial. You can also request a demo.

• Advanced:  The topmost plan costs $249 per user per month. It includes everything in professional plus Twitter surveys to define CSAT or NPS, Message Spike Alerts for increased message activity, and more. It also includes a 30 days free trial. You can also request a demo.

Twitter Analytics Tool #6 – Followerwonk

Followerwonk is a Twitter marketing tool for finding new influencers, analyzing user’s growth, and optimizing social growth. Unlike Hootsuite and Sprout Social, Followerwonk is a dedicated tool for Twitter only. 

The application is also solely intended to grow users’ connections and compare/analyze their performance with competitors. Additionally, Followerwonk offers many other features to help users identify and target the right audience.  

How to Use Followerwonk?

First, you need to sign up with Followerwonk. For that, you need to select a plan. You can start with the free plan as well. Thereafter, you can simply sign in with your Twitter account and access its features.

Search Bios: This feature is available on the top left corner of the dashboard. When you click the tab, you will get a search box like the one below.

Simply enter the profile user name and then select the type of search like search Twitter profiles or search Twitter Bios only. The more option below the search box allows users to search users by location, name, or URL.

Compare Users: This option is for searching for your top followers. 

Analyze: As the name suggests, users can analyze any profile users follow and followers.

Track Followers: Further, Followerwonk can track any user, including your followers or competitors. It asks to enter the profile you want to track, follower, or follow, and the last number of days.

Sort Followers: Followerwonk has a feature to filter user list by tweets, following, followers, account age, and social authority.

Top Features of Followerwonk

• Followerwonk enables users to search for Twitter bios and connect with them.
• You can compare the Twitter account to check common grounds and target new influencers. 
• Divide your follower on the basis of location, their followings, bio, and more.
• You can see a graph of average new/lost followers per day.
• You can also track new/lost followers and check their followers or users they follow.
• You can track your account as well as your competitor’s. 
• You can also sort all your Twitter follows and followers by name, days, tweet count, etc.

Followerwonk Pricing

• Connect: Followerwonk offers its basic plan for free with limited access. You can view social authority ranking, see followers and their location, and know when followers are active. Also, there are other options. 

• Target: This is the first paid plan that costs $29/month with more access. You get everything in Connect plus analyze features like compare follows/followers, view follower losses and gains, and maximize Tweeting times.  

• Multitask: This plan comes at $79/month with loads of access. You get everything in the Target plan, plus you get maximum access to Twitter user’s details.

Twitter Analytics Tool #7 – Keyhole

Keyhole is another amazing Twitter and Instagram analytics tool with features that no other similar tools offer. It provides real-time hashtag tracking to analyze user’s social campaigns and hashtags metrics. It includes influencer marketing, campaign monitoring, brand monitoring, market research, and event monitoring. Probably this is the best tool available today for gathering data and building reports.

Related: Best Instagram Marketing Tools For Your Business

Keyhole is custom-built for agencies, a non-profit organization, as well as the media industry. Some of the biggest brands use this application like melt, jelly, soapbox, Ogilvy, McCann, and more.  Also, it has more than 5000 users across the globe.

How to Use Keyhole?

Identifying influencers, analyzing social campaigns, or sharing reports is extremely easy in Keyhole.

Conversion Tracker: With this option, you can track campaign activities of users, posts, and impressions in real-time. Also, you can spot the 

most active and influential users discussing your brand, reach out to them directly and initiate further engagement.

Influencers: This feature helps you to spot the most influential users talking about your keyword or hashtag. It can also find prospective clients based on their activity level of activity in the relevant industry topics. Refine the filter result by using 2nd-level search terms.

Top Features of Keyhole

• Keyhole helps track hashtag and influencer data on Social Media networks in real-time.
• It helps automate your social analytics daily.
• Get custom PDF reports and share real-time dashboards to share with the clients.
• Get help to track your metrics and performance. Also, calculate the ROI to measure the performance of your social campaigns.
• Keyhole has a self-serve historical data feature, which can extract up to five years of data from any tracker.
• Keyhole guarantees accurate data from official APIs.

Keyhole Pricing

• Social Listening & Campaign Tracking: The Keyhole’s plan starts from $49/month. With this plan, you get to measure and optimize social media accounts and benchmark them against competitors. It mainly targets account analytics. 

• Social Media Account Analytics: Another plan also starts from $49/month. The plan helps understand your campaigns’ impact by tracking and analyzing the performance of hashtags and keywords. The plan is mainly for social listening and influencer management.

• Keyhole Suite: This is a comprehensive plan with all the top features. Its cost starts at &59/month. The plan includes features for social listening, account analytics, influencer management, and finding quick trends.

Twitter Analytics Tool #8 – Buffer Analyze

Buffer is the next highly advanced social media analytics tool for authentic reports. It helps track user’s performance and creates reports for Twitter, along with Instagram and Facebook, that, too, from one intuitive analytics dashboard.

Besides, it also provides insights to improve reach, engagement, and sales. Over 75,000 companies use Buffer today, including big names like Huckberry, Shopify, FOOD52, Spotify, and more.

How to Use Buffer Analyze?

On the left side of the Buffer Analyze dashboard, you can see your profiles. Click on your Twitter profile and check the report by choosing any of the following tabs. 

Posts: It will display a tweet summary that includes the number of posts, retweets, likes, replies, clicks, and engagement. There is another report on the same page to show hashtag performance. Buffer Analyze also lets users filter and sort their posts by reach, impressions, date, reactions, engagement rate, and more.

Overview: This segment displays a precise summary of performance information. The report shows tweets, engagements, replies, likes, clicks, and new followers, all with an up/down percentage. Besides, it also displays retweets and impressions. The average tweet performance for the selected days compared to the previous period can also be seen on the same page.

Top Features of Buffer Analyze

• Buffer Analyze offers a feature to measure individual posts, stories, and hashtags.
• Determine if you are targeting the right audience using audience demographics.
• Watch your performance across all your channels – Twitter, Instagram, and Facebook.
• Get charts and metrics from different social accounts.
• Personalize your reports by adding your own title, logo, and description.
• Get your reports updated daily by setting it once.
• You can download charts as images and reports as PDFs.

Buffer Analyze Pricing

• Pro: The plan costs $35/month. It is usually suggested for new users. It allows eight social accounts, in-depth social analytics, strategy recommendations, unlimited reports, and more. Free trial for 14 days is also available.

• Premium: This plan costs $50/month. It is suggested for growing brands. The plan includes everything in Pro plus Report white labeling, Shopify integration, and more. Free trial for 14 days is also available.

Twitter Analytics Tool #9 – Foller.me 

Foller.me is a Twitter analytics application that helps users with informative data of any public Twitter profile. It is a unique application compared to any other social media analytics tools. It is unique in terms that the application gathers almost real-time data of mentions, topics, hashtags, location, followers, etc. to create reports.

Also, Foller.me provides a tag cloud to understand what topics your competitors are talking about and the words used by the users. It is a highly suggested application if you are selective about the following someone.  

How to Use Foller.me?

Foller.me is extremely simple to use. Just enter the name of the Twitter name in the search box and click Analyze.

You get entire data related to the profile, including 

• Information: It displays the user’s join date and timezone. 
• Statistics: Get user’s followers, friends, lists, and followers to the following ratio.
• Topics: Get the user’s topics, hashtags, and mentions, based on the user’s latest tweets.
• Inside Tweets: See tweets, retweets, tags, replies, mentions, links, media, etc.
• Emojis: See the latest emojis tweets and check happy ones versus the sad ones.
• Active time: Know user’s most active time.

Top Features of Foller.me

• Foller.me displays the join date, location, tweets, and followers’ stats of the profile owner.
• It shows Tweets, retweets, replies, mentions, tags, links, media, etc. to identify automated accounts’ spammers.
• It shows tag clouds to know the words users used.
• It also tells about the hashtags, mentions, emoji usage, and activity time of the user.

Foller.me Pricing

Foller.me is a free analytics tool.

Conclusion

The purpose of the Twitter analytics tools is to gather actual data and help users prepare a results-driven strategy. When you aim to target more sales in the stipulated time, there is no space for guesswork. The performance metrics by these tools give you a clear picture to proceed for the right approach. 

But, one size doesn’t fit all, and it applies to this scenario too. It would be best if you chose a tool wisely. So, you must decide only after considering all your requirements and Twitter marketing plans. At times, a combination of multiple tools also works. So, pick the right Twitter analytics tool, and watch your followers and ROI surging.