Ever since Google introduced its PageRank algorithm, links have been the best way to determine the quality of a website page and the way to boost the website’s SEO.
However, to achieve success with your link-building strategy, you need to make sure you keep up with the latest trends, tips, and tricks. That will enable you to build high-quality backlinks that will help you reach the top ranks on the first page of Google.
And, with so much information we are exposed to these days, it’s really hard to find the right techniques that will help us achieve high search traffic. That’s why we’ve done our research to come up with the most creative strategies on how to get backlinks.
So, brace yourself. I present you with the top link-building strategies you need to implement in 2021 and ahead to drive results.
Use The Skyscraper Technique
Brian Dean, the CEO of Backlinko, developed a technique called the Skyscraper technique. This technique consists of three important steps:
- Search for relevant content with a lot of backlinks
- Create a new but better piece of content
- Ask the ones who linked to the original piece to link to your piece as well
Related: Best SEO Link Building Tools
The bottom line is, you need to find a way to make your article more relevant and more authoritative than the original piece. Here are a few simple tricks how you can do this:
- If their article provides old information, make sure you provide them with fresh, exclusive content that people will really want to read. Bring in a new fresh perspective into your article.
- Present your information in a unique and user-friendly manner. The way you present your content is a great way to improv your content leading to high rankings and more backlinks. You also have to ensure that your content is optimized for mobile devices. As New York web design agency, DigitalSilk suggests, “All websites should follow the latest trends and should be optimized for different mobile devices, platforms and screen sizes.”
- Add more information. If the original piece offers five ways how to increase your website traffic, you offer 7 in your article
- As you probably already know, longer articles (from 1000 to up to 7000 words) rank better than shorter articles with up to 500 words. So, if you increase your word count, you may be able to position yourself in Google rankings.
However, the most important thing here is to be persistent and try out as many new things as possible before achieving success.
Leverage Broken Link-Building Strategy
This old broken link-building technique has proven to be very successful as it allows you to find backlinks that lead to 404 pages on other sites, contact these sites and ask them to replace these links with new ones that would lead to similar ones to your website. This is a great way to get backlinks. Here are two ways how you can find broken backlinks on the web:
- Do an in-depth analysis of the website where you want to find backlinks and make sure you are transparent to the backlink providers. Explain to them that the links you are aiming to use come from your website, don’t try to hide things from them as this will only cause negative feedback.
- Find broken backlinks from your competitors by using tools like SEO SpyGlass. Once you find the backlinks, visit the page to which these backlinks come from and suggest replacing them with some of your own. The backlink providers may easily replace them, as they will not want to spend time searching for new links.
Related: Link Building Strategies For SaaS Companies
Use Link-Building Communities
Another way to find high-quality backlinks is to join a link building community on platforms such as LinkedIn, Facebook, or participate in discussions on Reddit or Quora. These are the places where content marketers exchange their views and experiences, and this is where you can find relevant build link-building opportunities.
Related: Will You Use A PBN To Build Links?
By leveraging the power of these communities, you can:
- Boost your website traffic
- Rank among the top targeted queries related to all new blogs created
- Boost the number of unique referring sites
- Increase your website’s domain authority
Create Categorized Infographics
Infographics can be a great way to both increase the number of high-quality backlinks and boost your visibility as they have the potential to go viral.
As a matter of fact, infographics have been one of the most sought-after marketing techniques in the last few years and many brands have achieved great results with infographics in terms of brand mentions, social shares, and high-quality links.
Related: Ways To Repurpose Digital Content
There are a few types of infographics you can use here to achieve great results:
- Research and statistics infographic — This type of infographic can help you earn contextual links through citation
- How-to and story-based infographic — this type of infographic is more focused on the general audience and has the aim to provide key information that will generate interest among the audience that is passionate about that specific topic
- Keyword-focused infographic — this infographic can help you rank for specific keywords in Google
To be able to choose the infographic, it’s important to set clear goals you want to achieve.
Related: Best Dofollow Links To Acquire
On the other hand, if you need the experts’ help to create infographics that will really make a difference, try reaching out to the best marketing companies in the world. With their extensive experience and knowledge, your success is guaranteed.
Final Thoughts
Creating a high-quality piece of content takes time and much effort. However, it won’t do much if it is not backed up by high-quality back-linking.
To be able to step up the game and reach the number one page on Google, you need to constantly work on finding new innovative link-building strategies.
We hope that these strategies we listed above will help you make an impact.
But keep in mind that things don’t stop there. You always need to experiment with new techniques to get ahead of the curve.
