Best Image Types For Facebook Ads

Wondering which are the best image types for Facebook? In this guide, I will discuss the top images to use in your Facebook ads depending on your ad objectives. 

Remember, images play a huge role in making your Facebook ad campaign a success. Therefore, you should never ignore the power of high-quality and relevant pictures in your Facebook ads.

Moreover, Facebook also follows certain image usage guidelines that every advertiser needs to follow. Hence, you should follow these guidelines to ensure your ads get approved timely.

Let’s begin this Facebook image ads guide where I have listed every Facebook ad format with image details like size, width, and height.

What Are Ad Objectives?

Ad objectives are what you want users to do with your ad. Some examples are clicking on the ad, signup, and app installs. When you start creating an ad, the first-ever step is to choose an objective. 

Every ad has different objectives, for example, if you want to increase your app installs, you can select app install as an objective, or maybe you want to generate traffic to your website, so, in this case, you can select traffic as an objective.

Now, each objective has a different set of CTAs. For example, if you choose “Engagement” as an objective then you can add any of the below CTA on your ad:

• Learn More
• Get Quote
• Shop Now
• Send WhatsApp Message
• Send Message

Related: Complete Guide to Facebook Campaign Budget Optimization

How To Choose Ad Objective For Your Business?

To choose an objective, check what’s your current growth status.

For example, if you have started a new company, then your objective should be to make the audience aware of your new company. In this case, “Brand Awareness and Reach” are the best fit because:

• It helps people know about your new company.
• It helps drive traffic to your website.

Now, let’s discuss the best image types for Facebook ads depending on your chosen ad objectives.

Facebook Ad Sizes And Specifications

Ad Image Size: Facebook Feed

In this ad, there is a single image with the headline, text, and a CTA button. Facebook updates your feed with new information from friends, groups, pages, and advertisers. You can use image ads to showcase your products or services in the Facebook feed.

For example, Sole Society used Facebook feed ads to promote their new range of Calpyso Boot:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1.91:1 to 1:1

Technical specifications:

• Minimum width: 600 pixels
• Minimum height: 600 pixels
• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for Facebook Feed Ads

✔ Brand Awareness

✔ Reach

✔ Traffic

✔ Engagement

✔ Page Likes

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

✔ Catalogue Sales

✔ Store Traffic

Ad Image Size: Right Column

Right column ads are only available in desktop format. You can see these ads on the right sidebar of Facebook.  

Here is an example of a Facebook right column ad in action:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1:1

Technical specifications:

• Minimum width: 254 pixels
• Minimum height: 133 pixels

Text specifications:

• Ad headline: 40 characters

Available objectives for Right Column

✔ Traffic

✔ Conversions

✔ Catalogue Sales

Related: How To Become A Facebook Influencer

Ad Image Size: Instant Articles

Instant Articles is a type of Facebook ad that helps publishers deliver mobile-optimized and fast-loading articles over Facebook. Approved publishers also have an option to show ads within their articles.

For example, here is a Facebook instant articles ad from Jasper’s Market:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1.91:1 to 1:1

Technical specifications:

• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for Facebook Instant Articles

✔  Brand Awareness

✔ Reach

✔ Traffic

✔ Engagement

✔ Page Likes

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

Ad Image Size: In-Stream Video

In this type of ad, you are allowed to place ads in between videos. Under the ‘Facebook Videos” section, whenever users play any video, they may see ads in videos. However, In-Stream video ads only show on mobile devices after 60 seconds of video playtime.

For example, here is a Facebook in-stream video ad from Portal:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1.91:1 to 1:1

Technical specifications:

• Minimum width: 600 pixels
• Minimum height: 600 pixels
• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for In-Stream Video

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Conversions

Ad Image Size: Marketplace

The Marketplace is a special category of Facebook that allows users to discover, buy and sell products. You can choose this type of ad to target people who are already interested in buying products.

For example, Jasper’s Market used marketplace ad to promote their products:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1:1

Technical specifications:

• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for Facebook Marketplace Ads

✔ Brand Awareness

✔ Reach

✔ Traffic

✔ Engagement

✔ Page Likes

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

✔ Catalogue Sales

✔ Store Traffic

Related: Top Facebook Advertising Tools

Ad Image Size: Stories

Facebook Stories is a feature that allows users to post photos, videos, and posts that remain visible for 24 hours. . You can even add different texts, stickers, emojis, and other attractive elements. 

Facebook stories ads are full-screen ads (vertical) that are shown to users in between “Organic Facebook Stories”. It is the best ad type to showcase your products or services.

For example, here is a Facebook stories ad from Kettlechips:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 9:16

Technical specifications:

• Minimum width: 500 pixels
• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters

Available objectives for Facebook Stories Ads

✔ Brand Awareness

✔ Reach

✔ Traffic

✔ Engagement

✔ Page Likes

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

✔ Catalogue Sales

✔ Store Traffic

Ad Image Size: Search Results

Every day, millions of people search on Facebook. Search Results ads can be displayed on both Facebook and Marketplace search. It helps advertisers to reach and connect with the audience interested in product discovery.

For example, here Overstock is promoting “Carson Carrington Drawer” using search results ad:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080 pixels
• Ratio: 1.91:1 to 1:1

Technical specifications:

• Minimum width: 600 pixels
• Minimum height: 600 pixels
• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for Facebook Search Results Ads

✔ Brand Awareness

✔ Reach

✔ Traffic

✔ Engagement

✔ Page Likes

✔ Event Responses

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

✔ Catalogue Sales

Related: Best Facebook Automation Tools

Ad Image Size: Sponsored Message

Sponsored Message ads appear in the Facebook Messenger app. It includes text with an image. 

You can only send sponsored messages to customers that have already reached out to you over Messenger.

For example, here is a Facebook sponsored message ad from “Miller’s Roast Beef”:

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080
• Ratio: 1.91:1

Technical specifications:

• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 30 characters

Available objectives for Facebook Sponsored Message Ads

✔ Messages

Related: Facebook Marketing Stats

Ad Image Size: Messenger Inbox

Messenger Inbox is a place to chat and send messages to other users. 

In Messenger Inbox, ads show in between conversations as you can see in the first image below. 

After that, whenever someone clicks on the ad, a detailed view will open as shown in the second image below.

Design specifications:

• Supported image type: JPG and PNG
• Resolution: 1080 x 1080
• Ratio: 1:1

Technical specifications:

• Minimum width: 254 pixels
• Minimum height: 133 pixels
• File size: Up to 30MB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters

Available objectives for Facebook Messenger Inbox Ads

✔ Traffic

✔ App Installs

✔ Messages

✔ Conversions

✔ Catalogue Sales

Ad Image Size: Carousel

The Carousel ad format is one of the best formats as you can show up to ten images in a single ad with a unique link to every card.

For example, here is a Facebook carousel ad from Air France:

Design specifications:

• Supported image type: JPG and PNG
• Supported video type: MOV, MP4, and GIF
• Resolution: 1080 x 1080 pixels
• Ratio: 1:1

Technical specifications:

• Image file size: Up to 30MB
• Video file size: Up to 4GB
• Number of carousel cards: 2 to 10
• Maximum video duration: Up to 240 minutes

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters
• Ad description: 20 characters

Available objectives for Facebook Carousel Ads

✔ Brand Awareness

✔ Reach

✔ Traffic

✔ App Installs

✔ Lead Generation

✔ Messages

✔ Conversions

✔ Catalogue Sales

✔ Store Traffic

Related: Hashtags on Facebook

Ad Image Size: Collection

Facebook collection ad format can be used to help users discover, browse, and products or service purchases from a mobile device. It is a visual and immersive way to showcase products or services.

For example, here is a Facebook collection ad:

Design specifications:

• Supported image type: JPG and PNG
• Supported video type: MOV, MP4, and GIF
• Resolution: 1080 x 1080 pixels
• Ratio: 1:1

Technical specifications:

• Image file size: Up to 30MB
• Video file size: Up to 4GB

Text specifications:

• Ad headline: 40 characters
• Ad body text: 125 characters

Available objectives for Facebook Collection Ads

✔ Reach

✔ Traffic

✔ Conversions

✔ Catalogue Sales

✔ Store Traffic

Related: Best Big Data Analytics Tools For Businessess

Conclusion

There are tons of combinations of objectives, ad formats, and placements you can use on Facebook. However, it is essential to follow the Facebook image guidelines as suggested in this guide to elevate your brand reach. Happy advertising!