15 PPC Stats For 2023 You Shouldn’t Ignore

82% of internet traffic is projected to come from Video ads by 2022.

A study reveals that watching videos online is the most widely recognized activity for people who use the internet. YouTube holds the position of the second largest search engine after Google and more than a billion people use it to stream videos.

As a matter of fact, a large number of people are bound to buy a product subsequent to after viewing a video about it. About five billion Youtube videos are watched every day. It is predicted that advertisers are expected to spend a fair amount of share on video advertising in the future.

Voice Search will become a billion channel by 2022.

It wouldn’t be wrong to say that voice search is going to be the next big thing in digital marketing. This PPC stat suggests that advertisers will be keener to reach audiences via voice search because they are more likely to result in a conversion. Analysts predict that 50% of consumers will use voice shopping by 2022. Smart speakers are a popular choice among consumers as they are easy to use.

In 2017 it is accounted that 13% of all households owned a smart speaker in the United States and that number is expected to increase to 55% by 2022.  65% of people who own an Amazon Echo find it difficult to carry out their day to day activities without a smart speaker.

PPC automation is the next frontier in digital marketing.

A lot of progress has been seen recently in PPC automation. Some automated features introduced by Google Ads’ are smart campaigns, smart shopping, and automated bidding strategies so that advertisers could work more efficiently.

The market size of automation will rise around USD 6.23 Billion by 2022. PPC Automation helps in creating unique headlines and subheadlines without human input, so PPC automation not just saves time but also gives the luxury to analyze compelling ad copy for products.

A performance forecast is vital in PPC to make effective campaigns. PPC automation can create performance forecasts that would allow advertisers to bid on keywords that could get potential clicks and could drive more traffic to the websites.

Artificial Intelligence is expected to become a .7 trillion market by 2030.

Undoubtedly, Artificial Intelligence is the future of digital marketing. Artificial intelligence helps advertisers in smart bidding that can result in higher ROI. Advertisers can analyze the interest of their audience and can learn more about them by using Artificial Intelligence.

Artificial Intelligence can help you to prepare a list of effective keywords automatically using the data from your existing campaigns.

Optimizing ads manually can be time-consuming. This is where Artificial Intelligence comes into the picture as it optimizes your ads and campaigns automatically thus saves time.

Mobile Advertising spend is projected to reach 6 billion by 2023.

According to research, people nowadays are utilizing mobile phones to find new brands and products. A fascinating forecast is that mobile apps are projected to generate a revenue of $935 billion by 2023 through paid downloads.

Advertisers are looking to make mobile ads as a part of their online advertising strategy as mobile accounts for 52% of PPC clicks. If you want a higher conversion rate of your website then make sure that your ads are mobile responsive as the conversion rates of smartphone users are steadily increasing.    

Social Media Advertising is projected to generate a revenue of 0.73 billion USD by 2022.

Facebook, Twitter, Instagram, and LinkedIn are used as social media platforms for paid advertising. Half of the World’s population uses social media and hence it won’t be a wrong decision to advertise on platforms like Facebook, Twitter, and Instagram.

Nowadays Tik Tok is widely used by people for entertainment purposes and hence advertisers are planning to use it for online advertising. The benefits that Facebook provides to advertisers is unmatched. Facebook ads are cost-effective and can help to improve the visibility of a website.

Display Advertising is expected to amount to .9 million by 2022.

Smart display campaigns tend to increase conversions by 20% at the same CPA as compared to traditional display campaigns. Banners and other display ad units account for 50% of programmatic display ad spending.

Thus display advertising can be effective in converting a prospect into a customer. The future of display advertising seems to be efficient and impactful.

Amazon ad revenue is expected to reach billion by 2022.

Google and Facebook are the two largest digital ad sellers. Amazon holds the third position when it comes to advertising platforms. Sponsored products account for 85% of ad spending on Amazon.

Digital ad revenue earned by Amazon is $10 billion in 2019 which is projected to reach $22 billion by 2022.

PPC stats reveal that 27% of advertisers are using this platform and thus it can be concluded that amazon is on the rise. Amazon is surely going to put a tough challenge in front of Google and Facebook in the upcoming years.

Local businesses are expected to spend 0,000 on online ads by 2022.

Local businesses are dependent on social media platforms and search engines for customer acquisition.

PPC stats reveal that “near me” searches have seen a lot of growth over the last two years and as a result of that many local businesses are planning to focus on digital marketing specially PPC.

Facebook is mostly used for local PPC Ads. According to a study, Facebook ads are used by 62% of local advertisers. So this is the right time to invest in local PPC ads that could help you in flourishing your business.

Search Advertising spending is expected to reach 2 billion by 2022.

A study reveals that search ad spending accounts for $46 million in the US in 2020. Ads that appear in search results helps advertisers to earn 45% of page clicks.

90% of advertisers believe that text ads play a key role in PPC advertising. Top three paid ads in search results earn 41% of all clicks. A fascinating result is that 65 % of searches result in an ad click.

96% of marketers still believe that search ads are effective and hence they invest money in search ads.

Augmented Reality market size is expected to increase by more than 198 billion in 2025.

Advertisers believe that Augmented Reality Ads are the future of advertising. Consumers can see Augmented Reality Ads and along with that, they can interact with them. Augmented ads are cost-effective and can really be helpful in boosting sales.

Augmented reality ads allow the customers to virtually try on a number of products from all angles, assess its size and thus they can choose the best product for themselves. This makes AR ads really an effective tool for improving sales and increasing revenue. 

Three billion mobile phone users are expected to access top messaging apps by 2022.

Facebook Messenger app is the second most downloaded app that makes it a perfect platform to run highly targeted PPC ads. We all are well aware of the sky-rocking popularity of WhatsApp so it could really assist digital marketers in making PPC ads that could help them to maximize their reach.

Viber has over 260 million users and Telegram has over 200 million users so advertisers could connect with the audience to acquire the leads. These apps open opportunities for advertisers to create highly engaging ads that could help them get improved ad clicks, visibility, and higher conversion rates. The number of mobile app downloads is expected to reach 258 billion by 2022.

Other PPC platforms (apart from Google) are expected to rise by 2022.

Bing ads can help in the incremental growth of your brand. This is one of those PPC stats that startups shouldn’t ignore because due to limitations in budget, Bing will allow you to reach new customers at a lease cost than Google.

According to statistics 60 million desktop searchers are included in the Bing Network Audience that Google can’t reach.

Quora is widely used by users where they ask questions and to seek reliable information about a brand and its products. Thus advertisers can easily influence a consumer when they want to purchase a product. Currently, Quora accounts for more than 300 million monthly unique visitors. So, these PPC platforms can assure you a successful PPC campaign and a higher ROI.

Google Shopping is expected to increase international sales by 17% by 2022.

Advertisers are keen on running Google Shopping campaigns in multiple countries at the same time. According to several PPC stats, 82% of search ad spend is allocated to Google shopping in the UK whereas in the US it is 76.4% of the total.

Google Shopping Campaigns gives you the luxury to target audiences in multiple countries that can boost sales. Also, an added advantage is that in case your current customer is sleeping then your overseas customer might be awake who could purchase from you, and hence it gives you more trading hours.

An increase in Ads Data Hub is projected by 2022.

As the number of searches is increasing through mobile devices, advertisers have to depend on third-party pixels to track the effectiveness of their Youtube ad campaigns. Due to security reasons, Google had to inhibit the tracking pixels and hence Google prefers Ads Data Hub over pixel technology.

Ads Data Hub will provide detailed reports and measurements. In addition to this, Ads Data Hub will provide useful insights to advertisers so that they can monitor customer behavior and the way they respond to the ads.