What is an Ecommerce Agency? Why Should I Hire One?

What is an Ecommerce Agency?

A digital ecommerce agency is a specialised team of ecommerce experts who help in promoting, managing and growing your ecommerce business. 

Why Should You Hire an Ecommerce Agency?

Here are some special qualities of ecommerce agencies that make them a necessity to digital companies:

• They Stay Updated On The Latest Trends: Qualified ecommerce marketing agencies are always aware of the latest ecommerce industry trends. Partnering with a digital ecommerce company helps in creating successful SEO strategies, web design or lead generation.
• Add Valuable Extension: They provide their expert opinion based on their personal experience that extends the capabilities of the in-house team to think with a different perspective and create their strategies accordingly.
• Technical Expert: Ecommerce agencies possess high standard technical understanding and expertise as they usually partner with different technology platforms.

Therefore, they know the right approach that works the best for the business growth, hence driving desired results to busy owners and operators in a realistic timeline. 

Related: Powerful Ecommerce Marketing Automation Tools

How to Choose The Best Digital Ecommerce Agency?

Here are some top things to consider when hiring an e-commerce digital marketing agency:

• Inspect agency’s website: See how well their own website is performing on the web to evaluate their skills and expertise. 
• Look for the number of successful clients: An ecommerce agency showcasing or sharing the success for their clients will determine how effective are their services.  
• Check for technical skills: Advanced technical skills help in adding value to the strategies created for online business growth, especially in website development, design, and optimization.  
• Check out/ask for portfolio: An ecommerce agency with a strong portfolio provides examples of the standard of work they have done for their clients.
• Examine their expertise: Check if the ecommerce agency has relevant knowledge of the industry you belong to.
• Get reviews of customer services: It is essential to inspect and verify that the agency is available to assist you anytime when needed.
• Find the right budget: Evaluate the number and the quality of services provided to determine how well it fits in your budget. 

Related: Essential Questions To Ask When Prioritizing Your Next Product Feature

What are the Characteristics of a Great Ecommerce Company?

A great ecommerce company will have the following characteristic:

• A great agency has experienced and knowledgeable professionals to manage and resolve the issues of an ecommerce store or site. 
• Their team has specialised industry professionals to target the niche-specific issues and solve them accordingly using unique and proven tactics.
• The agency has a grip over targeting your customers online.
• They have the skill to pitch products, services, or brands to the customers. 
• A great agency has great customers reviews, which ensures their reliability in the industry.
• They target improving business revenue and returns while increasing the worth of the products/services. 

Related: Small Business Ecommerce Trends To Watch In 2022

How Much does an Ecommerce Marketing Agency Cost?

There is no straight answer since every ecommerce agency charge differently based on the number of services and kind of services they offer.

Also, agencies have different methods of charging their clients. For example, some charge on an hourly basis, while others charge on the project or annual support plan basis.  

Related: Essential Ecommerce Marketing Strategies For Success

Should You Hire an Employee or Work With an Experienced Digital Ecommerce Agency?

Hiring an external agency has multiple benefits over hiring an in-house employee. 

If you plan to hire in-house employees, you will have to choose whether you want to hire a specialist to generalist. Hiring both will cost high to the company, which will be in addition to the cost of training them individually. 

In contrast, with ecommerce agency, you get access to an entire team of highly skilled specialists based on your requirement at a pocket-friendly budget. Also, you don’t have to worry about additional expenses. Hence, they bring you more return for a smaller annual investment.

Related: Best Ways To Reduce Ecommerce Shipping Costs

What are The Questions to Ask Before You Select an Ecommerce Marketing Company?

Here are some top questions to ask before hiring/selecting an ecommerce agency:

• Do they serve your need?
• Do they have relevant experience in your industry?
• Do they follow any specific strategy?
• Are they reliable?
• How well do they perform on pre-specified KPIs?
• Do they provide any timeline for success?
• Do they have a previous record of work done?
• How much do they cost?