I have written a 2500 word post. Now Google will rank my site higher!
Absolutely not. Ranking does not depends on the length of the content. If a 200 word content serves the user’s query well then that might rank higher than the 3000 word long post.
Wikipedia has over 6000 words of content. Hence, it ranks higher, we must follow that
Yes, it is true that Wikipedia ranks higher for most of the search queries and it is because of content and links. Wikipedia offers high quality content that is useful for the end user. It updates it content regularly, people link back to its content regularly, every word written in Wikipedia adds value for the user. This is contrary to other contents which care for the length of the post and not the value in them.
Longer Post= Quality Content= Higher Rankings
This is not always true because quality content is not measured by the length of the post. It is evaluated by the value of the words written in the content. Use of stop words or fancy words should be avoided. Also, one of the factors that we often miss when talking about content is the presence of backlinks. No matter how high quality the content in your site is, if it lacks links, it will vanish from the rankings.
Does this means, I should write shorter posts?
Whether you should write a longer post or a shorter post solely depends on the topic of the content. If the topic is vast then go for longer content but make sure what you are writing makes sense and is not off topic. Else if the topic is short and can be conveyed in a lesser number of words then there is no reason stretching the topic.
Hope you got my point. What are your thoughts on creating content? Should we go for longer posts or shorter posts?
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