A video solution agency, also known as a video production agency, produces videos for companies using their own employees and equipment. From hour-long documentaries to short commercials, they help your business grow by becoming part of your marketing strategy and attracting new customers. To learn more about a product, 96% of users will watch an explainer video, while a brand’s video convinces 88% of consumers to purchase a product or service.
They also create product showcases, employee training videos, online ads, corporate videos, and more. We will explore in depth what a video solution agency can do for you, what factors to look out for when choosing the right video production agency, and discuss the top video solution agencies in the market.
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What Does a Video Production Agency Do?
In the planning or pre-production stage, a video production agency will conduct market and product research to gain deeper insight into your business and audience. They collaborate with clients to create concepts, timelines, and budgets based on the video’s target audience, context, and goal, as derived from research. They help define target demographics, select appropriate platforms for video distribution, and create engaging content that aligns with your brand and objectives. Here, you will decide whether to inform the audience or create a brand image, as there is only so much you can convey in a 10-30-second video.
Another crucial part of the pre-planning stage is to cast appropriate actors, create wardrobe pieces, and source props. They ensure everyone on the team, from the staff to the actors, is on the same page.
In the production stage, voices are recorded, and the material is filmed based on the script. The texts and voice overs are prepared, music tracks are selected, and audio is mixed. Motion designers on the team will produce materials and storyboards if you want to include motion graphics and animations.
In post-production, agencies distribute videos across various channels, including social media platforms, websites, email newsletters, and streaming services. They may also help clients with paid advertising campaigns to promote their videos to a broader audience. Video solution agencies may also offer analytics and performance-tracking services to measure the effectiveness of video campaigns through metrics such as views, engagement, click-through rates, and conversion rates to assess the ROI (Return on Investment) of video marketing efforts.
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How to Choose the Right Video Production Agency
Consider these tips before choosing the right video production company for you.
1- Define Your Goals and Evaluate Their Portfolios
Clearly define your goals and requirements before searching for a video production company by determining your target audience, video purpose, specific deliverables you expect, and the desired style and tone.
Next, go over the agencies’ portfolios as they reflect their capabilities and expertise. It will let you assess their production quality, technical skills, adaptability, aesthetics, storytelling ability, and creativity. Consider seeking companies within your specific niche or industry, as it ensures they will understand your craft and business. Some agencies may specialize in specific sectors or video types, such as animation, live-action, or documentary. Ensure they are up to speed with regulations and industry trends.
2- Client Reviews and Testimonials
Research the agency’s reputation by reading client reviews and testimonials on their website or asking for references for direct contact. This will give you insight into their level of professionalism, reliability, ability to meet deadlines, and client satisfaction.
3- Team Expertise
Video production requires collaboration, and the team plays a pivotal role in the final output. Look into the team members, their experience, and background, and based on your goals and requirements, check if animators, editors, writers, directors, and cinematographers are available. Assess the agency’s and the team’s responsiveness and see if they are willing to understand, listen, and interpret your vision. You should also ensure the agency’s values and cultures align with yours.
4- Technology
Assess the agency’s technical expertise and equipment quality. Ensure they can access the necessary resources to produce high-quality videos, such as cameras, lighting, sound equipment, and editing software. The right technology will ensure they deliver your work on budget and time; it shows that the team is invested in making the best possible video for you.
5- Budget, Production Process, and Timeline
Discuss and establish a clear budget with the video solution agency, as different agencies have different pricing mechanisms and structures. Inquire about any additional expenses and be transparent about your budget constraints. Ask for a detailed quote outlining all project costs, including pre-production, production, and post-production expenses.
Conduct further inquiries about the estimated timeline and production process to reduce the chances of miscommunication or delays. Establish revisions, milestones, and approvals to ensure the company meets your deadline.
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Top Video Production Agencies & Companies
Now that you know what to look out for when choosing a video production service, let’s review some top suggestions.
1- Hotbed Media
Hotbed Media provides the following services and more:
- Content planning
- Creative strategy
- Drone
- AI visuals
- Motion design (2D and 3D)
- Sound design
- Script
- Visual treatment
- Set design and casting
- Location scouting
- Music composing
Their team of strategists and filmmakers is committed to understanding your unique challenges and goals to meet your brand’s message, vision, and mission. The primary industries they serve include hospitality, government, education, fitness, food and beverage, and industry.
2- LocalEyes Video Production
LocalEyes Video Production not only provides video services (commercials, explainers, testimonials, brand videos) but also a range of Digital Marketing (social media marketing, PPC) and Design (Website Design, Landing Page Design) services. Their primary industry focus is education, healthcare, SAAS, Startups, Energy, and E-commerce.
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3- TRUE studios
This studio helps produce events, social media, promotional, training, and educational videos, mainly in the Healthcare, Business Services, Attorneys, and Finance industries. They also aid in commercial photography and hourly studio sessions.
4- TATO
TATO turns creative gaming and 3D industry visions into an extraordinary digital reality. They dabble in experimentation and ongoing research and do things outside their comfort zone. They have won awards and featured in:
- Unreal Fest 2023
- Slanted Magazine
- Minimalist Packaging – Japan
- Los Logos
- Print Control No.1
5- Malix Media
This award-winning boutique production house in Philadelphia collaborates with the best rental homes, freelancers, composers, animators, and other creatives to create videos that boost growth and success.
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Endnote
Video content can help businesses drive engagement, convey values, boost growth, connect with their audience, and drive engagement. As companies seek to harness the potential of video marketing, selecting the right video solution agency becomes paramount. With careful consideration of goals, budgets, team expertise, and technological capabilities, businesses can align themselves with agencies that meet their needs and elevate their brand presence through storytelling prowess.
