Brevo, previously known as Sendinblue, has become increasingly expensive, and its email deliverability rates have started to decline.
As a result, many business owners are now looking for better alternatives to Brevo for email marketing automation.
In this post, we will explore the best email marketing tools to use instead of Brevo and compare their features.
While Brevo offers some great features, such as a free plan and multichannel marketing options, it might not be the best fit for everyone.
If you are not satisfied with its ecommerce capabilities, email templates, or other aspects, it may be time to consider other email marketing services.
We have compiled a list of 10 top email marketing platforms, including free ones, that can provide better solutions than Brevo.
Let’s take a look at these alternatives and see which one best suits your business needs.
- Worldwide Rank and SEO Metrics of Sendinblue
- What Can You Do With Sendinblue?
- Why Do You Need Alternatives to Sendinblue?
- List of the 10 Best Alternatives to Sendinblue
- Conclusion
- FAQs
- What is the best alternative to Sendinblue for small businesses?
- Which Sendinblue alternative is best for eCommerce businesses?
- Are there free alternatives to Sendinblue?
- Which tool is better for marketing automation than Sendinblue?
- What’s the most affordable Sendinblue alternative?
- How does Sendinblue compare to Mailchimp?
Worldwide Rank and SEO Metrics of Sendinblue
- Domain Authority: 82
- SEMrush Global Rank: 1,986
- SimilarWeb Global Rank: 9,251
- SimilarWeb Country Rank: #553 (France)
- Total Traffic: Over 5.5 million visits monthly
- Bounce Rate: 38%
- Average Visit Duration: 3 minutes 20 seconds
What Can You Do With Sendinblue?
- Create and manage email marketing campaigns.
- Automate marketing workflows to nurture leads.
- Leverage SMS marketing to engage audiences via text.
- Access CRM tools to manage customer relationships.
- Utilize advanced analytics to track campaign performance.
- Personalize email content based on customer behavior.
- Integrate with eCommerce platforms like Shopify and WooCommerce.
- Set up transactional emails (e.g., order confirmations).
- Use landing page builders and forms for lead generation.
- Manage ad campaigns on Facebook and Google.
Why Do You Need Alternatives to Sendinblue?
- Limited Free Plan: The free plan caps email sends and lacks some advanced features.
- Template Limitations: Limited design flexibility compared to some competitors.
- Scalability Issues: Not ideal for very large-scale campaigns.
- User Interface: Some users find it less intuitive than alternatives.
- Specialized Needs: Industries like real estate or healthcare may require tailored tools.
- Integrations: Competitors may offer better integrations for specific platforms or CRMs.
- Advanced Features: Some businesses require more sophisticated automation or A/B testing.
- Customer Support: Mixed reviews about response times in some regions.
- Pricing Model: Pay-per-email pricing might not suit everyone compared to subscriber-based pricing.
- SMS Costs: SMS marketing can become expensive quickly.
List of the 10 Best Alternatives to Sendinblue
Mailchimp
- Website: https://mailchimp.com
- Launched: 2001
- Features Offered: Email marketing, automation, audience segmentation, A/B testing, landing pages, social ads, and detailed analytics.
- Is it Free?: Yes, with a free plan for up to 500 contacts; paid plans start at $13/month.
Mailchimp is a top-tier email marketing platform known for its user-friendly interface and extensive features. It supports email campaigns, marketing automation, and integrations with numerous platforms, including eCommerce and social media.
This Sendinblue alternative is ideal for beginners and businesses looking for advanced segmentation and analytics, though its paid plans can be pricey.
Constant Contact
- Website: https://www.constantcontact.com
- Launched: 1995
- Features Offered: Email templates, automation, list management, eCommerce tools, and surveys.
- Is it Free?: No, plans start at $12/month.
Constant Contact is renowned for its straightforward setup and excellent customer support. It’s a great choice for small businesses needing easy-to-use tools and robust integrations with platforms like Shopify.
This Sendinblue alternative offers powerful eCommerce features but may lack advanced automation for more complex campaigns.
ActiveCampaign
- Website: https://www.activecampaign.com
- Launched: 2003
- Features Offered: Email marketing, CRM, marketing automation, sales automation, and predictive content.
- Is it Free?: No, plans start at $29/month.
ActiveCampaign combines powerful marketing automation with CRM capabilities, making it ideal for businesses focused on customer relationships.
This Sendinblue alternative is perfect for advanced users but has a steeper learning curve compared to simpler platforms.
HubSpot
- Website: https://www.hubspot.com
- Launched: 2006
- Features Offered: Email marketing, CRM, lead management, analytics, and social media tools.
- Is it Free?: Yes, with limited features; advanced plans start at $50/month.
HubSpot offers an all-in-one marketing solution that integrates seamlessly with its CRM.
This Sendinblue alternative is particularly suited for businesses looking for comprehensive marketing and sales alignment.
Klaviyo
- Website: https://www.klaviyo.com
- Launched: 2012
- Features Offered: Email marketing, SMS marketing, segmentation, and predictive analytics.
- Is it Free?: Yes, up to 250 contacts; paid plans start at $20/month.
Klaviyo specializes in eCommerce and integrates with platforms like Shopify and Magento.
This Sendinblue alternative excels in personalized marketing but might be overkill for non-eCommerce businesses.
GetResponse
- Website: https://www.getresponse.com
- Launched: 1998
- Features Offered: Email marketing, automation, webinars, CRM, and eCommerce tools.
- Is it Free?: Yes, with a free plan for basic features; paid plans start at $19/month.
GetResponse stands out for its webinar tools and all-in-one marketing capabilities.
This Sendinblue alternative is great for businesses combining email and webinar marketing, though its interface could use modernization.
Moosend
- Website: https://moosend.com
- Launched: 2013
- Features Offered: Email automation, segmentation, analytics, and eCommerce integration.
- Is it Free?: Yes, for up to 1,000 contacts; paid plans start at $9/month.
Moosend offers a budget-friendly solution for email marketing with easy-to-use automation.
This Sendinblue alternative is ideal for startups but lacks advanced features for larger businesses.
AWeber
- Website: https://www.aweber.com
- Launched: 1998
- Features Offered: Email campaigns, list segmentation, autoresponders, and landing pages.
- Is it Free?: Yes, with limited features; paid plans start at $19.99/month.
AWeber is a long-standing player in email marketing, known for its simplicity and reliability.
This Sendinblue alternative works well for small businesses but may fall short in automation.
Campaign Monitor
- Website: https://www.campaignmonitor.com
- Launched: 2004
- Features Offered: Email templates, segmentation, analytics, and automation workflows.
- Is it Free?: No, plans start at $9/month.
Campaign Monitor focuses on beautiful email designs and ease of use.
This Sendinblue alternative is perfect for brands prioritizing design, though its automation features are more basic.
Zoho Campaigns
- Website: https://www.zoho.com/campaigns
- Launched: 2005
- Features Offered: Email marketing, automation, social media integration, and analytics.
- Is it Free?: Yes, up to 2,000 emails/month; paid plans start at $4/month.
Zoho Campaigns integrates seamlessly with other Zoho tools, making it ideal for businesses already in the Zoho ecosystem.
This Sendinblue alternative is highly cost-effective but may lack third-party integrations.
Conclusion
In conclusion, choosing the right email marketing platform depends on your business needs, budget, and campaign objectives. While Sendinblue offers strong features, other platforms like Mailchimp, Constant Contact, and ActiveCampaign are also excellent alternatives for email marketing, automation, and customer engagement. Whether you’re looking for advanced reporting, more integrations, or a more affordable option, these platforms offer a variety of choices to boost your marketing efforts. Explore their features, take advantage of free trials, and choose the platform that best fits your goals and business strategy.
FAQs
What is the best alternative to Sendinblue for small businesses?
For small businesses, Mailchimp and Constant Contact are top alternatives, offering user-friendly interfaces, cost-effective pricing, and essential email marketing features.
Which Sendinblue alternative is best for eCommerce businesses?
Klaviyo is ideal for eCommerce businesses, with powerful integrations with Shopify and Magento, making it perfect for targeted email marketing and automation.
Are there free alternatives to Sendinblue?
Yes, platforms like Mailchimp, Zoho Campaigns, and Moosend offer free plans with limited features, making them great for small campaigns or startups.
Which tool is better for marketing automation than Sendinblue?
ActiveCampaign offers more advanced marketing automation capabilities than Sendinblue, with robust features for segmentation, CRM, and customer journey mapping.
What’s the most affordable Sendinblue alternative?
Zoho Campaigns is one of the most affordable alternatives, with paid plans starting as low as $4/month, offering excellent value for small businesses.
How does Sendinblue compare to Mailchimp?
Sendinblue is more budget-friendly for high email volumes, while Mailchimp excels with its variety of templates, integrations, and advanced design features.