Budget-Friendly MailerLite Competitors for SMBs in 2025

There are many highly rated alternatives to MailerLite available in the market for email marketers and business owners. 

However, as your email list grows, MailerLite can become expensive due to its limitations and lack of advanced features.

If you are looking for Mailerlite competitor tools, we have got you covered. This blog covers the top email marketing platforms like MailerLite.

Worldwide Rank and SEO Metrics of MailerLite

• Domain Authority: 74
• SEMrush Global Rank: 19,547
• SimilarWeb Global Rank: 38,267
• SimilarWeb Country Rank: #4,212 (in the United States)
• Total Traffic: Over 2.5 million visits/month
• Bounce Rate: 45%
• Average Visit Duration: Around 3 minutes

What Can You Do With MailerLite?

• Create and send email campaigns with an intuitive drag-and-drop editor.
• Set up automation workflows to engage customers at the right time.
• Manage subscriber lists with advanced segmentation tools.
• Track campaign performance using analytics and reporting.
• Design landing pages, pop-ups, and forms to capture leads.
• Integrate with various e-commerce and CRM platforms.
• Utilize A/B testing to optimize campaigns.
• Access 24/7 customer support.

Why Do You Need Alternatives to MailerLite?

• Limited advanced automation features compared to other platforms.
• Restricted functionality in the free plan, such as subscriber limits.
• Lack of advanced reporting and analytics for power users.
• Fewer integrations with niche tools and software.
• Some users prefer platforms with a broader range of templates or design options.
• Occasional issues with email delivery rates.

10 Best Alternatives & Competitors to MailerLite

1. Mailchimp

• Website: https://www.mailchimp.com
• Launched: 2001
• Ads you can post: Email campaigns, automations, social media ads, landing pages, and postcards.
• Is it free?: Yes, but advanced features require a paid plan.

Mailchimp is one of the most recognized email marketing platforms, offering a wide range of tools for businesses of all sizes. Its robust features include pre-designed templates, advanced automation workflows, and seamless integrations with popular apps like Shopify and WordPress. This cheaper MailerLite alternative is perfect for users looking for a feature-rich platform, but it can be pricey for larger lists.

2. Constant Contact

• Website: https://www.constantcontact.com
• Launched: 1995
• Ads you can post: Email campaigns, event invitations, surveys, and social media posts.
• Is it free?: No, offers a 60-day free trial for U.S. and Canada users.

Constant Contact is ideal for small businesses and nonprofits, offering easy-to-use tools for email marketing, event promotion, and surveys. Its strong customer support and training resources make it a great choice for beginners. This budget friendly MailerLite replacement is best suited for users who prioritize simplicity and personalized help.

3. Brevo

• Website: https://www.sendinblue.com
• Launched: 2012
• Ads you can post: Email and SMS campaigns, transactional emails, and automation workflows.
• Is it free?: Yes, with a limited daily email cap; premium plans unlock more features.

Brevo combines email and SMS marketing with powerful automation tools. It also provides transactional email services, making it a comprehensive solution for businesses with diverse needs. This email marketing alternative to MailerLite is an excellent option for those looking for an all-in-one platform.

4. GetResponse

• Website: https://www.getresponse.com
• Launched: 1998
• Ads you can post: Emails, webinars, landing pages, and e-commerce tools.
• Is it free?: Yes, limited free plan; paid plans include advanced features.

GetResponse stands out for its webinar hosting and e-commerce integrations, in addition to email marketing. It’s perfect for businesses that need advanced tools for nurturing leads. This robust MailerLite substitute is highly regarded for its marketing automation capabilities.

5. ActiveCampaign

• Website: https://www.activecampaign.com
• Launched: 2003
• Ads you can post: Email automations, CRM tasks, and customer experiences.
• Is it free?: No, offers a 14-day free trial.

ActiveCampaign is a robust platform for email marketing and CRM, offering advanced automation and segmentation features. This MailerLite like tool is perfect for businesses focused on creating personalized customer journeys.

6. AWeber

• Website: https://www.aweber.com
• Launched: 1998
• Ads you can post: Emails, newsletters, and landing pages.
• Is it free?: Yes, with limited features; paid plans unlock more capabilities.

AWeber is an email marketing tool known for its simplicity and reliability. It offers ready-made templates and robust automation options, making it a great high performance MailerLite competitor for small businesses and entrepreneurs.

7. Klaviyo

• Website: https://www.klaviyo.com
• Launched: 2012
• Ads you can post: Email and SMS campaigns tailored for e-commerce.
• Is it free?: Yes, with limitations on subscribers and emails.

Klaviyo is designed for e-commerce businesses, offering deep integrations with platforms like Shopify. This similar tool like MailerLite excels in creating highly targeted campaigns based on customer behavior.

8. MailerSend

• Website: https://www.mailersend.com
• Launched: 2020
• Ads you can post: Transactional emails and templates for automation.
• Is it free?: Yes, with limited monthly emails; paid plans available.

MailerSend is a transactional email service by the creators of MailerLite. It’s an ideal email automation tool like efficient MailerLite for businesses needing high-quality transactional email capabilities.

9. Benchmark Email

• Website: https://www.benchmarkemail.com
• Launched: 2004
• Ads you can post: Email campaigns, surveys, and landing pages.
• Is it free?: Yes, with a limited plan; premium options unlock more features.

Benchmark Email is known for its user-friendly interface and responsive design templates. This budget-friendly MailerLite alternative is a solid choice for beginners and small businesses.

10. Moosend

• Website: https://www.moosend.com
• Launched: 2011
• Ads you can post: Email marketing, landing pages, and automation workflows.
• Is it free?: Yes, with limited features; premium plans offer advanced options.

Moosend is a cost-effective email marketing platform with robust automation features. This affordable MailerLite alternative for startups is perfect for businesses on a budget seeking high functionality.

Conclusion

To sum up, the best MailerLite alternative for you will depend on your business needs, budget, and marketing goals. Take some time to explore these options and choose the one that fits your marketing plans for 2025 and beyond.

FAQs

Q1: What is the best free MailerLite alternative?

Klaviyo and Benchmark Email are top free MailerLite alternatives, offering robust features and excellent email marketing tools.

Q2: Which MailerLite alternative is best for e-commerce?

Klaviyo is the best alternative for e-commerce businesses, offering powerful integrations with platforms like Shopify and advanced customer behavior analytics.

Q3: Are these MailerLite alternatives easy to use?

Yes, alternatives like Constant Contact and AWeber are known for their user-friendly interfaces, making them ideal for beginners.

Q4: Can I migrate my data from MailerLite to these alternatives?

Most MailerLite alternatives offer easy-to-use import tools to transfer your subscriber lists, email templates, and other data.

Q5: Which alternative offers the best automation features?

ActiveCampaign and GetResponse are known for their powerful email automation capabilities. Both platforms allow users to create advanced workflows, personalized campaigns, and automated customer journeys to maximize engagement.

Q6: Are there alternatives with better email deliverability than MailerLite?

Yes, platforms like Mailchimp and Sendinblue are recognized for their excellent email deliverability rates.