Supermetrics is a popular data integration tool that helps marketers and analysts pull data from multiple sources into platforms like Google Sheets, Excel, and data warehouses.
Small businesses often struggle with high pricing and affordability issues, making it difficult for them to use Supermetrics. As a result, they need more cost-effective alternatives to supermetrics to address these challenges.
There are several supermetrics competitors that offer similar data extraction and reporting capabilities.
These tools help automate data collection and integration, allowing marketers to streamline reporting and analytics.
Let’s explore the top 10 competitors to Supermetrics in 2025.
Worldwide Rank and SEO Metrics of Supermetrics
- Domain Authority: 55
- SEMrush Global Rank: 9,870
- SimilarWeb Global Rank: 78,540
- SimilarWeb Country Rank: #4,215 (USA)
- Total Traffic: More than 1.2 million
- Bounce Rate: 47%
- Average Visit Duration: Around 3 minutes
What Can You Do With Supermetrics?
- Automate data collection from multiple marketing platforms like Google Ads, Facebook Ads, and LinkedIn.
- Integrate with Google Sheets, Excel, Looker Studio (formerly Google Data Studio), and BigQuery.
- Create scheduled reports that refresh automatically.
- Blend and transform data before using it in dashboards.
- Monitor campaign performance across different advertising and analytics platforms.
- Reduce manual work in marketing reporting and analytics.
Why Do You Need Alternatives to Supermetrics?
- High pricing – Monthly subscriptions can be expensive, especially for smaller teams.
- Limited data transformations – Lacks advanced ETL (Extract, Transform, Load) capabilities.
- Not all integrations included – Some key marketing platforms might not be available.
- Complex setup for beginners – Requires some technical knowledge to get started.
- Limited customization – Custom data processing is not as flexible as in some competitors.
- Google Sheets dependency – Works best with Google tools but may not be ideal for other workflows.
Top-Rated Alternatives & Competitors to Supermetrics
1. Funnel.io
- Website: https://funnel.io
- Launched: 2014
- Integrations: 500+ data sources, including Google Ads, Facebook Ads, and Amazon
- Is it free? No, but offers a 14-day free trial
Funnel.io is a strong alternative to Supermetrics that specializes in marketing data collection and transformation. It integrates with a wide range of advertising, analytics, and CRM platforms, offering a no-code solution to automate data flow. Unlike Supermetrics, Funnel.io provides advanced ETL features, allowing users to clean, normalize, and categorize data before exporting it to dashboards or data warehouses.
2. Power My Analytics
- Website: https://www.powermyanalytics.com
- Launched: 2017
- Integrations: 40+ marketing data sources
- Is it free? No, but offers a free trial
Power My Analytics is a cost-effective Supermetrics competitor that enables users to automate reporting across various platforms like Google Ads, Facebook, and Shopify. It supports Google Sheets, Excel, Looker Studio, and BigQuery, making it a great tool for marketing teams looking for seamless integrations at a lower cost than Supermetrics.
3. Windsor.ai
- Website: https://windsor.ai
- Launched: 2018
- Integrations: 60+ advertising, CRM, and analytics tools
- Is it free? No, but offers a free plan with limited data sources
Windsor.ai is an advanced Supermetrics replacement option with AI-powered attribution modeling. It helps marketers connect data from multiple channels, optimize ad spend, and visualize results in real-time. It’s ideal for data-driven teams needing more sophisticated analytics beyond basic reporting.
4. Improvado
- Website: https://improvado.io
- Launched: 2015
- Integrations: 300+ marketing data sources
- Is it free? No, pricing is custom-based
Improvado is a powerful marketing analytics platform designed for enterprises. This Supermetrics substitute offers extensive data transformation features, automated reporting, and customizable dashboards. Unlike Supermetrics, Improvado is tailored for large-scale marketing teams with complex data needs.
5. Adverity
- Website: https://www.adverity.com
- Launched: 2016
- Integrations: 600+ data sources
- Is it free? No, custom pricing
Adverity is an enterprise-grade alternative to Supermetrics that excels in data integration, transformation, and visualization. It offers AI-powered insights and predictive analytics, making it a great option for businesses looking for more than just basic data extraction.
6. Zapier
- Website: https://www.zapier.com
- Launched: 2011
- Integrations: 6,000+ apps
- Is it free? Yes, with paid plans for advanced features
Zapier is a no-code automation tool that connects thousands of apps, including marketing platforms, CRMs, and databases. While not a direct Supermetrics replacement, it can automate data transfers and reporting workflows without requiring extensive technical skills.
7. Dataslayer.ai
- Website: https://www.dataslayer.ai
- Launched: 2020
- Integrations: 30+ marketing APIs
- Is it free? Offers a free plan with limited queries
Dataslayer.ai is a budget-friendly alternative to Supermetrics designed for Google Sheets and Looker Studio users. It supports automation, scheduled reports, and easy API connections at a fraction of the cost of Supermetrics.
8. Coupler.io
- Website: https://www.coupler.io
- Launched: 2019
- Integrations: 50+ sources, including Google Sheets, Airtable, and HubSpot
- Is it free? Offers a free plan with limitations
Coupler.io is an easy-to-use reporting platform that automates data importing into Google Sheets, Excel, and BI tools. It’s great for businesses looking for simple, automated data pipelines without the complexity of enterprise-grade tools.
9. Porter Metrics
- Website: https://www.portermetrics.com
- Launched: 2021
- Integrations: 15+ marketing data sources
- Is it free? Offers a free plan with limited data refreshes
Porter Metrics is a lightweight yet effective alternative to Supermetrics, specifically designed for marketing professionals who use Looker Studio (formerly Google Data Studio). It provides pre-built connectors for platforms like Facebook Ads, Google Ads, LinkedIn Ads, and TikTok Ads, making it easy for users to generate reports without coding.
10. Stitch Data
- Website: https://www.stitchdata.com
- Launched: 2016
- Integrations: 130+ data sources
- Is it free? No, pricing based on data volume
Stitch Data is a robust alternative to Supermetrics that specializes in ETL processes. It’s ideal for companies needing data extraction and transformation for warehouses like Snowflake, Redshift, and BigQuery.
Conclusion
Supermetrics is a powerful data automation tool, but it’s not the only option available. Whether you’re looking for a more affordable solution, better integrations, or advanced data transformation features, there’s a Supermetrics alternative that fits your needs.
FAQs
1. What is the best free alternative to Supermetrics?
Zapier, Coupler.io, and Porter Metrics offer free plans with basic automation and limited integrations, making them great free alternatives to Supermetrics.
2. Which Supermetrics alternative has the most integrations?
Funnel.io and Adverity offer 500+ and 600+ integrations, respectively, making them ideal for businesses needing access to a wide range of data sources.
3. What is the cheapest alternative to Supermetrics?
Dataslayer.ai and Porter Metrics are among the most affordable options, offering fixed pricing plans that are budget-friendly for small businesses and agencies.
4. Which tool is best for Looker Studio (Google Data Studio)?
Porter Metrics and Dataslayer.ai are designed specifically for Looker Studio users, offering seamless and affordable integrations.
5. What is the best alternative for enterprise-level reporting?
Improvado and Adverity provide advanced data transformation, attribution modeling, and AI-powered insights, making them ideal for large-scale businesses and marketing teams.
