Squeeze Pages

Capture data with a Squeeze Page (Image source:- Creattica)

A Squeeze page is a data capturing page created solely for
the purpose of obtaining the email id’s or some other information for marketing
purposes. It contains eye catching titles, images, videos and a form to persuade
users to fill in their details which would be used for future marketing
purposes. Squeeze pages enables companies to get relevant data for marketing campaigns.
These pages act as bait for the user to subscribe to the company’s mail or any
other campaigns which it might be running.

Contents of a
catchy Squeeze page

A squeeze page must contain catchy titles and should have a
properly planned structure. The form should be placed in an area where it
becomes easier for the user to fill in the details and subscribe to the company’s
mails. The following contents may provide a good squeeze page for the
audience:–     
A  catchy
title (which persuade users to read its contents)

Seo and Squeeze
Page

Search Engines have started to target squeeze pages which
supply least informative content and as a result these pages are losing their
rankings. Now, as a strategy for online presence, people have started creating information
rich Squeeze pages.

A properly designed squeeze page can increase the sales at a
minimal investment. It is for this reason that the companies use squeeze pages
for generating leads.