Most-Subscribed (Top) Skincare YouTubers in the USA

Skincare isn’t just a beauty trend anymore. It’s a growing movement that touches millions of lives. Across the United States, people are tuning into YouTube not only for beauty tips but also for trustworthy guidance on how to take care of their skin. Whether it’s tackling acne, dealing with dryness, or simply building a solid routine, viewers rely on skincare influencers for honest, easy-to-follow advice.

But with countless channels out there, who are the ones that stand out? In this guide, we’ll explore the most subscribed skincare YouTubers in the USA. These creators have captured the attention of millions by sharing helpful, science-backed insights and being completely transparent with their audience. Their content goes beyond surface-level beauty. It dives into product reviews, ingredient breakdowns, and even personal journeys with skincare struggles.

Why does this matter? The numbers tell a clear story. For example, Dr. Pimple Popper has nearly 9 million subscribers, and Hyram became a sensation with over 4 million followers in just a few years. With the global skincare market expected to reach $200 billion by 2026, YouTubers play a huge role in shaping consumer choices and product trends.

Let’s find out the top skincare YouTubers in the USA. These top YouTubers come from various backgrounds, dermatologists, estheticians, and passionate reviewers. Their advice is relatable, their videos are educational, and their recommendations lead to real results.

Hyram Yarbro (Skincare by Hyram)

Hyram is a popular skincare influencer known for breaking down product ingredients and educating a Gen Z audience. His approachable tone and honest reviews helped launch viral skincare trends. He often reacts to celebrity routines, promotes affordable brands, and has his own line, ‘Selfless by Hyram’. 

His content blends humor with informative critiques. He avoids jargon and makes skincare feel less intimidating. He focuses on hydration, skin barrier repair, and accessible routines. Hyram rarely promotes luxury products, favoring drugstore options. 

He turned skincare content into community education. He’s transparent about sponsorships and keeps the tone consumer-first. His credibility and personal brand helped make him a face of digital skincare advocacy.

YouTuber Name	Hyram Yarbro
Channel URL	youtube.com/c/Hyram
No. of Subscribers	4.45M
Video Genre	Product reviews, reaction videos
Popular Videos	“The Truth About The Ordinary,” celeb skincare breakdowns
Top Brands Endorsed	CeraVe, Selfless by Hyram, Sephora
Pricing Per Video	$50K+ for branded deals

Dr. Andrea Suarez (Dr. Dray)

Dr. Dray is a board-certified dermatologist with a no-frills approach to skincare education. Her channel is built on science-backed routines and myth-busting content. She covers topics like sunscreen, acne, and rosacea with detailed explanations. 

Her tone is calm and clinical, ideal for viewers seeking evidence-based advice. Dr. Dray doesn’t chase trends and avoids overhyping new products. She’s transparent with affiliate links and rarely promotes luxury skincare. Her uploads are consistent, often including daily vlogs that show her personal routines. 

She reviews both high-end and drugstore products and explains why some might not be worth your money. Her audience appreciates her medical authority and honesty. She’s viewed as a reliable, no-nonsense source in the skincare world.

YouTuber Name	Dr. Andrea Suarez (Dr. Dray)
Channel URL	youtube.com/@DrDrayzday
No. of Subscribers	2.52M
Video Genre	Dermatology, skincare education
Popular Videos	“Derm reacts,” sunscreen tutorials
Top Brands Endorsed	CeraVe, Eucerin, Amazon affiliates
Pricing Per Video	$15K–50K (estimated monthly)

Susan Yara (Mixed Makeup)

Susan Yara is a former beauty editor turned YouTuber who combines journalism with skincare education. Her channel “Mixed Makeup” features in-depth reviews, dermatologist interviews, and product comparisons. 

She also co-founded the skincare brand Naturium. Susan has been transparent about the conflict of reviewing her own brand’s products, gaining both praise and criticism. Her approach is analytical, with a professional tone that appeals to skincare enthusiasts and beginners alike. She often discusses formulation, ingredient sourcing, and how products feel on the skin. 

Her videos are structured and high-quality, often including graphics or expert segments. She promotes transparency and emphasizes long-term skin health. Susan appeals to viewers who want smart, informed content without gimmicks. Her business acumen and influencer reach give her a dual authority in both content and product development.

YouTuber Name	Susan Yara
Channel URL	youtube.com/c/MixedMakeup
No. of Subscribers	1.48M
Video Genre	Skincare reviews, interviews
Popular Videos	Naturium walkthroughs, routine tips
Top Brands Endorsed	Naturium, Sephora, Ulta
Pricing Per Video	$25K–40K

Dr. Muneeb Shah (Doctorly)

Dr. Muneeb Shah is a dermatologist and co-creator of the Doctorly YouTube channel. Known as “DermDoctor” on other platforms, he specializes in explaining complex skin conditions in simple terms. His content is evidence-based and avoids fluff, focusing on accurate skincare knowledge. Videos range from acne treatments to breakdowns of viral skincare trends. 

Dr. Muneeb works closely with Dr. Maxfield, offering two perspectives in one channel. Their visuals and analogies help explain skin concerns like fungal acne, pH imbalance, or hyperpigmentation. They avoid overpromotion and only endorse products with solid clinical backing. Their uploads feel like mini-consultations with a derm. His tone is professional but engaging, helping viewers of all skin types. Doctorly has become a trusted destination for accurate skin information.

YouTuber Name	Dr. Muneeb Shah (Doctorly)
Channel URL	youtube.com/c/Doctorly
No. of Subscribers	3.39M
Video Genre	Medical skincare education
Popular Videos	Acne routines, myth-busting content
Top Brands Endorsed	Vanicream, La Roche-Posay, Cerave
Pricing Per Video	$20K–60K

Cassandra Bankson

Cassandra Bankson is a licensed medical aesthetician and former model who shares both scientific skincare insights and personal stories. She became well-known for showing her unfiltered acne journey, building a brand around transparency. Her videos explain ingredients in-depth, often tied to her own experience with cystic acne. She brings a balance of emotional connection and technical precision. Cassandra tests products over time, creating long-form reviews and transformation diaries. 

Her tone is compassionate, especially for those dealing with self-esteem issues related to skin. She uses charts, ingredient breakdowns, and research to support her claims. She is open about what products she’s paid to review and discloses all partnerships. Her content covers everything from fungal acne to cruelty-free brands. Her journey makes her content relatable and educational at once.

YouTuber Name	Cassandra Bankson
Channel URL	youtube.com/c/CassandraBankson
No. of Subscribers	1.5M
Video Genre	Acne education, ingredient science
Popular Videos	Acne transformation, deep dives
Top Brands Endorsed	The Ordinary, The INKEY List, Paula’s Choice
Pricing Per Video	$10K–30K

Dr. Mamina Turegano

Dr. Mamina is a triple board-certified dermatologist, internist, and dermatopathologist. She creates videos that mix professional insights with light humor, often featuring her mother’s quirky skincare tips for an intergenerational twist. She focuses on anti-aging, Asian skincare traditions, and science-backed routines. 

Her uploads are casual but rooted in clinical accuracy, making them appealing to a wide age range. She explains how ingredients interact at the cellular level and how cultural remedies can complement dermatology. She also tackles TikTok trends with a measured, evidence-based voice. Viewers love the blend of heritage, humor, and hard science. 

She’s known for her honesty about what really works and what’s marketing fluff. While she doesn’t endorse products frequently, her recommendations are rooted in dermatological integrity. Her content promotes aging gracefully and skin health over cosmetic perfection.

YouTuber Name	Dr. Mamina Turegano
Channel URL	youtube.com/@dr.mamina
No. of Subscribers	350K+
Video Genre	Anti-aging, TikTok myth-busting, derm tips
Popular Videos	Mother’s skincare secrets, Asian skincare
Top Brands Endorsed	Vanicream, CeraVe, Murad
Pricing Per Video	$5K–15K

Gothamista (Renée Chow)

Gothamista, run by Renée Chow, is a refined, minimalist skincare channel that appeals to ingredient-savvy viewers. She brings an almost curatorial style to her content, emphasizing texture, formulation, and product synergy. Her tone is calm, insightful, and elevated, focusing on skin barrier health, hydration, and layering strategies. She breaks down ingredients like peptides, ceramides, and acids in a digestible but detailed format. Her reviews feel personal and laboratory-tested at the same time. Renée avoids hype-driven content and instead cultivates a loyal base of skincare purists. Her curated routines often feature Asian and European products. She’s respected for her in-depth knowledge and luxurious yet practical aesthetic. Viewers looking for elegant skincare content and honest reviews without sponsored fluff flock to her. She’s less frequent with uploads but extremely thoughtful in execution.

YouTuber Name	Renée Chow (Gothamista)
Channel URL	youtube.com/c/Gothamista
No. of Subscribers	687K+
Video Genre	Ingredient education, product curation
Popular Videos	Hydration routines, barrier repair videos
Top Brands Endorsed	Allies of Skin, NIOD, Krave Beauty
Pricing Per Video	$7K–20K

Dr. Alexis Stephens

Dr. Alexis is a board-certified dermatologist who emphasizes skincare for melanin-rich skin. Her content addresses the specific needs of darker skin tones, focusing on issues like hyperpigmentation, keloids, and sun protection. She debunks myths and promotes confidence through knowledge and clinical accuracy. Her videos include detailed product recommendations and routines for various Fitzpatrick skin types. She also provides cosmetic dermatology insights, including treatments for scarring and discoloration. Her tone is warm yet clinical, combining empathy with expertise. Viewers trust her for inclusive advice rarely addressed in mainstream dermatology. She is frequently consulted by brands looking to better serve POC communities. Dr. Alexis bridges the gap between professional dermatology and culturally aware skincare. Her content helps fill an essential void in the skincare space.

YouTuber Name	Dr. Alexis Stephens
Channel URL	youtube.com/@DrAlexisStephens
No. of Subscribers	180K+
Video Genre	Inclusive dermatology, skin of color care
Popular Videos	Fade hyperpigmentation, best sunscreens
Top Brands Endorsed	Urban Skin Rx, EltaMD, La Roche-Posay
Pricing Per Video	$5K–12K

Angie (HotandFlashy)

Angie, the face behind HotandFlashy, is a YouTuber focused on skincare and makeup for mature skin. She targets women over 40 and discusses anti-aging, wrinkle care, and non-invasive treatments. Her tone is polished, pragmatic, and empowering. She breaks down complex skincare science into actionable tips for older women who want to look and feel their best. Angie reviews everything from retinol to peptides, along with devices like LED masks and microneedling tools. Her audience values her no-nonsense approach and visual progress updates. She’s transparent about Botox, filler use, and ingredient reactions. Angie also shares lifestyle tips like diet and wellness routines for healthy aging. She’s viewed as a role model for aging gracefully with confidence. Her loyal following spans across YouTube and blog readers.

YouTuber Name	Angie (HotandFlashy)
Channel URL	youtube.com/c/HotandFlashy
No. of Subscribers	1.2M
Video Genre	Mature skincare, anti-aging
Popular Videos	“Over 50 Skincare Routine,” retinol guides
Top Brands Endorsed	Colleen Rothschild, City Beauty
Pricing Per Video	$10K–25K

James Welsh

James Welsh is a UK-born but U.S.-based skincare content creator who offers product reviews, ingredient education, and side-by-side testing. He’s known for his calm delivery, sharp visuals, and deep understanding of formulation science. James frequently compares drugstore and luxury products, explaining which ingredients are worth the price. His tone is friendly and educational, with a touch of sarcasm. He often reacts to skincare trends and misinformation with factual breakdowns. James emphasizes gentle routines focused on hydration, barrier support, and pH balance. He avoids overloading routines with actives and promotes minimalism. His content attracts viewers looking for intelligent, unbiased reviews. He frequently collaborates with his twin brother Robert, who covers makeup. Their dual presence adds to his channel’s cross-appeal in the beauty space.

YouTuber Name	James Welsh
Channel URL	youtube.com/c/JamesWelsh
No. of Subscribers	1.4M
Video Genre	Product reviews, skincare education
Popular Videos	Drugstore vs luxury tests, skincare myths
Top Brands Endorsed	The INKEY List, Wishful, Naturium
Pricing Per Video	$15K–35K

Liah Yoo

Liah Yoo is a Korean-American skincare YouTuber and the founder of Krave Beauty. Her content focuses on minimalist, sustainable, and skin-friendly routines. Liah gained popularity for advocating “press reset” philosophies—encouraging users to strip down their routines and rebuild barrier health. She discusses overexfoliation, skincare burnout, and product misuse with precision and care. Her tone is soft, introspective, and informative. She often uses her platform to educate on formulation science and greenwashing in beauty marketing. Liah’s background in the beauty industry gives her credibility, and her own brand reflects her values. Her content is not trend-chasing but foundational. She speaks especially to viewers tired of overcomplicated 10-step regimens. Her channel doubles as a learning hub and a movement for skin sanity.

YouTuber Name	Liah Yoo
Channel URL	youtube.com/c/LiahYoo
No. of Subscribers	1.2M
Video Genre	Skincare minimalism, formulation science
Popular Videos	Press Reset, sunscreen myths
Top Brands Endorsed	Krave Beauty, Rovectin, Axis-Y
Pricing Per Video	$10K–30K

Alexandra Anele

Alexandra Anele is a licensed esthetician and skincare educator who merges in-depth product knowledge with artistic presentation. Her content often covers exfoliants, acids, and clinical-grade skincare. She uses humor, sarcasm, and graphics to illustrate her points, making her videos educational and entertaining. Her editing style is punchy and cinematic, with quirky visuals and exaggerated metaphors. She speaks to an audience that wants both clarity and flair in skincare. Alexandra is outspoken about misinformation and isn’t afraid to critique big brands or trendy ingredients. She dives into formulation details, including pH balance, preservatives, and layering. Her audience ranges from professionals to casual users curious about science-heavy skincare. She’s a standout voice due to her unapologetic tone and design-savvy delivery.

YouTuber Name	Alexandra Anele
Channel URL	youtube.com/c/AlexandraAnele
No. of Subscribers	650K+
Video Genre	Exfoliation, pH science, brand critiques
Popular Videos	How Acids Work, “Skincare You’re Doing Wrong”
Top Brands Endorsed	Skinceuticals, Dr. Dennis Gross, Paula’s Choice
Pricing Per Video	$8K–20K

Michelle Phan

Michelle Phan is one of the original beauty influencers on YouTube and a pioneer of skincare content online. She began with makeup tutorials but gradually integrated skincare philosophy into her videos, emphasizing preventative care and skin-first routines. As the founder of EM Cosmetics and co-founder of Ipsy, Michelle’s influence spans both product and content creation. Her skincare videos focus on routines, wellness, and holistic beauty approaches. She promotes rituals over trends, balancing inner health with external skincare. Though she posts less frequently now, her legacy content is still referenced across the industry. Michelle’s aesthetic, calming voice, and spiritual storytelling add depth to her skincare education. She helped normalize skincare as a daily ritual rather than a corrective tool. Her community respects her shift toward minimalism, sustainability, and conscious consumerism. She remains one of the most influential figures in the beauty space.

YouTuber Name	Michelle Phan
Channel URL	youtube.com/c/MichellePhan
No. of Subscribers	8.6M
Video Genre	Holistic skincare, beauty rituals
Popular Videos	Skin-first routines, morning rituals
Top Brands Endorsed	EM Cosmetics, Glossier, Ipsy
Pricing Per Video	$50K+ (limited but high-value)

Jackie Aina

Jackie Aina is a beauty YouTuber who frequently integrates skincare reviews, especially those tailored for melanin-rich skin. While she is primarily known for makeup, Jackie often talks about hyperpigmentation, SPF for dark skin, and nighttime repair routines. Her reviews are bold, honest, and culturally aware. She uses her platform to challenge beauty norms and advocate for product inclusivity. Her skincare content leans toward luxury brands but with transparency around value and effectiveness. Jackie is charismatic and unapologetically authentic, making even complex skincare discussions entertaining. She also dives into ingredient comparisons and gives detailed commentary on texture, scent, and skin feel. Her influence helps push brands to be more inclusive and educational. She’s known for her high production value and fearless opinions.

YouTuber Name	Jackie Aina
Channel URL	youtube.com/c/JackieAina
No. of Subscribers	3.5M
Video Genre	Inclusive skincare, luxury beauty
Popular Videos	Sunscreens for dark skin, skin prep guides
Top Brands Endorsed	Tatcha, Fenty Skin, OLEHENRIKSEN
Pricing Per Video	$40K–75K

Nyma Tang

Nyma Tang rose to prominence with her “The Darkest Shade” series, pushing for more diversity in cosmetic ranges—but she also brings that same advocacy to skincare. She addresses common skin concerns among people with deeper complexions, including PIH (post-inflammatory hyperpigmentation), uneven tone, and sun protection. Nyma’s skincare content is calm, precise, and deeply personal. She focuses on gentle routines, accessible brands, and simple regimens that work. Her audience includes viewers looking for authentic voices from underrepresented skin types. She also shares her experience with dermatologists and skincare mistakes, making her channel highly relatable. Nyma encourages SPF use and proper layering for melanin-rich skin. Her voice is soft but impactful, and her content often leads to deeper industry conversations. She blends education with empowerment seamlessly.

YouTuber Name	Nyma Tang
Channel URL	youtube.com/c/NymaTang
No. of Subscribers	1.3M
Video Genre	Skin of color care, pigmentation routines
Popular Videos	SPF tests, gentle skincare routines
Top Brands Endorsed	Fenty Skin, Urban Skin Rx, Topicals
Pricing Per Video	$15K–30K

Beauty Within (Felicia & Rowena)

Beauty Within is a two-host channel by Felicia Lee and Rowena Tsai that takes a science-driven, lifestyle-integrated approach to skincare. They’re known for their elegant visuals, animated ingredient diagrams, and well-researched product deep dives. The channel covers topics such as hydration layering, acid exfoliation, anti-aging, and product roundups across all budgets. The hosts collaborate with dermatologists and cosmetic chemists to maintain clinical accuracy. Their chemistry on screen and relaxed banter make complex topics approachable. Their comparison charts and skincare tier lists are favorites among their audience. Beauty Within leans toward K-beauty and clean formulations, though they test a wide range of products. Their emphasis is on skin health over perfection. It’s a go-to channel for viewers who want skincare education in a fun, visually aesthetic format.

YouTuber Name	Beauty Within (Felicia & Rowena)
Channel URL	youtube.com/c/BeautyWithin
No. of Subscribers	1.5M+
Video Genre	Ingredient deep-dives, product roundups
Popular Videos	Hydration series, “Best of” skincare lists
Top Brands Endorsed	Then I Met You, Krave Beauty, Innisfree
Pricing Per Video	$20K–45K

Cassandra (The Golden Rx)

Cassandra, known as The Golden Rx, is a licensed esthetician focused on melanated skin and ingredient education. Her videos walk through routines for hyperpigmentation, acne, barrier damage, and sensitivity. She explains ingredients in simple yet technically accurate terms, and often backs her advice with journal references. Cassandra’s calm demeanor and precise delivery make her content ideal for serious learners. She often shares personal stories, including her own skin journey, and promotes realistic expectations with skincare. Her visuals include close-ups, product layering demonstrations, and before-and-afters. Cassandra is a champion for inclusive skincare science and clinical esthetics. Her videos are informative, digestible, and centered around empowerment through knowledge. She also provides pro tips for both estheticians and everyday users.

YouTuber Name	Cassandra (The Golden Rx)
Channel URL	youtube.com/c/TheGoldenRx
No. of Subscribers	250K+
Video Genre	Hyperpigmentation, acne care, education
Popular Videos	Ingredient deep dives, acne solutions
Top Brands Endorsed	Urban Skin Rx, Hyper Skin, Curology
Pricing Per Video	$5K–15K