Looking for the best SEO copywriting tips for bloggers? You are at the right place! I have been an SEO copywriter for over a decade now and I know how crucial it is to know the right tricks to create persuasive copies to invite user actions.
Heavens above, there are more than 600 million blogs in the world, and over 2 million blog posts are written a day.
That is why the market got cluttered and the competition very high!
I understand how important it is to stand up in the crowd. Your content needs to be well-designed to get it in front of your target audience and to convey a message effectively.
Related: What is Copywriting? Complete Guide
I am also pretty sure that if you have a blog, then chances are you already know how important SEO copywriting is for business blogging.
Related: Top Benefits of Blogging
If I ask you the best way to build a profitable blog?
And if your answer to that is ‘to create smart content’, then you are 100% right!
Here is when SEO copywriting comes into the picture. SEO copywriting is creating content that ranks well in search engines and drives more organic traffic to your website.
Related: Best Copywriting Tips For Small Business Owners
I have been writing copy myself and helping clients tweak theirs for the last 12 years. I want to take you through the best six tried-and-true SEO copywriting tips for bloggers.
These tips will drive more traffic to your site and make sure people stick around to read your ideas.
Let’s begin!
- Tip #1- Create Helpful, Information-rich Blog Posts That Accurately Describes The Topic
- Tip #2- Highlight The USP And Match It With The Audience’s Pain Points
- Tip #3- Aim For A Readability Score of Grade 8
- Tip #4- Use The 4P Formula For Persuasive Writing
- Tip #5- Leverage The Power of Bucket Brigades
- Tip #6- Perfect Your SEO
Tip #1- Create Helpful, Information-rich Blog Posts That Accurately Describes The Topic
I know you all must be wondering how you can write amazing content?
Well, a trick to make epic content is to understand the search intent of the reader.
There are three types of intent searchers:
- Informational: This intent is to gather information on a specific topic.
- Navigational: It is to reach a specific website by entering the term in a search engine.
- Transactional: This intent is to buy something.
After understanding your visitors’ intent, you can choose relevant keywords and publish valuable content.
You need to find out the types of intent that apply to your keywords.
Also, it makes sense to use keyword search tools such as SEMrush or Ubersuggest to help you in the keyword research process.
Related: Best SEO Keyword Research Tools
Tip #2- Highlight The USP And Match It With The Audience’s Pain Points
Content that addresses an actual pain point of your customer helps you to precisely match your USP to their search intent. This is the best SEO copywriting for bloggers that can bring positive results.
And, matching search intent means more conversions!
Most people use search engines to solve their problems. Thus, you can target those keywords that map out your potential customer’s problem and create content around it.
Related: Best Copywriting Tips For Small Business Owners
When you present a solution for their problem, they will likely buy from you.
Here, targeting long-tail keywords with relatively low search volume positions your content as the answer to your customers’ problems. Thus, it helps you to drive high conversion rates.
Tip #3- Aim For A Readability Score of Grade 8
Content that is easier to read improves user experience and performs better.
Do you know whether your content is easy to read or not?
If yes, then it’s great!
If no.
Then, a readability score helps you to measure the complexity of your writing. Scores are given either on an educational grade level or a 0-100 scale.
Aim for 8th grade level on an educational grade level and more than 60 on a 0-100 scale.
Take the below actions to improve your readability score:
- Shorten your sentences.
- Limit your use of difficult words.
- Use transition words, such as so, thus, and, because, etc.
- Use active voice.
- Correct your spelling and grammar. Use Grammarly for it.
- Use minimum jargons.
Using readability tools is a great way to check and improve your readability score.
Here are a few options:
Related: Best Content Writing Tools For Content Writers
Remember, improving your readability score is a great SEO copywriting tip for bloggers.
Tip #4- Use The 4P Formula For Persuasive Writing
As a copywriter, I am always on the lookout for copywriting formulas that help me write super-persuasive sales copies.
Writing to persuade means writing to help a reader understand.
Well, that is what the 4 P formula helps you to do – focus on the reader!
Let’s go through them:
1- Promise
The promise is “what is in it for your readers.”
What will it do for them?
It is your big claim.
Thus, the promise you make must be designed to get your readers’ attention.
Your promise can take the form of a headline followed into your opening and initial subheading.
Related: Headline Writing Tips For Beginners
2- Picture
This is where you create a descriptive and vivid image of what you have promised.
Use emotive language to help them visualize how things are going to be when they adopt your solution.
You don’t have to use any facts and figures here. Just try to be as specific and real as possible.
3- Prove
Now, you have to prove that what you are claiming is true.
So how can you prove your claim?
You have to back your claim up with supporting proof.
Here is when you have to give your readers statistics, studies, graphs, charts, or testimonials.
4- Push
Finally, it is time to make your call to action and ask for the sale.
So how will you ask for the sale?
Roll out any free bonuses, discounts, limited time offers, or guarantees.
One of the best techniques is to provide dual conversion paths:
- Provide a “Buy Now” button.
- Place “hesitation text” underneath the button.
Tip #5- Leverage The Power of Bucket Brigades
I am sure you already know that the more time a reader spends on your site, the more likely your content ranks higher on Google.
Related: How To Check Google Rankings (Best Methods)
But how do you make your audience stay on your site for a longer time?
By putting Bucket Brigades.
Wait! What are Bucket Brigades?
Bucket brigades are phrases or words that entice a reader to read the next sentence.
Here are a few classic examples:
- Check this out:
- Now:
- What’s the bottom line?
- Personally
- Let’s get started
Adding such bucket brigades in your content keeps your visitors engaged and prevents them from abandoning your website. It also helps you to reduce bounce rates and improve the user experience.
I would suggest you log into Google Analytics and check the time spent on your blog post.
Include bucket bridges, and over time you will notice an increase in time spent on your page.
Tip #6- Perfect Your SEO
One way to perfect your SEO is by formatting your content.
Here is how you should do it:
- Break your content into smaller sections of 250 to 400 words.
- Use header tags such as H2 and H3.
- Use short paragraphs of only 2-3 lines.
- Use bullet points to make it for your visitors to quickly scan the content.
- Add images to catch readers’ eyes.
Related: What is SEO? Complete Guide to Learn SEO
Another way is by focusing on the technical SEO.
Let’s go through some of the best ways to boost reader engagement and rank higher in Google:
- Check broken links. Using tools such as Ahrefs Site Explorer or Dead Link Checker to verify any possible broken links in your blog post.
- Optimize your title tag. Search engines only display between 50 – 60 characters in their title tags. Thus, keep descriptions short, attractive, and relevant.
- Choose the right image size and formatting as larger image files impact your site speed as they take longer to load.
Related: Free SEO Tools (No Credit Card Needed)
Final Thoughts
No doubt, quality content is king. Apply the above SEO copywriting tips for bloggers to acquire more traffic to your blog.
Irrespective of the changes in the search engine algorithms, good content will continue to drive SEO. It leads to more links, shares, tweets, and returning visitors to your website.
Here is a brief cheat sheet to keep in mind for your content writing efforts:
- Write quality content of at least 2000 words long.
- Ensure that it is grammatically correct.
- Support your ideas with statistics to add authority.
- Make the content highly readable.
- Include an appropriate number of keywords in your content.
In a nutshell, SEO copywriting is creating content that is informative and compelling to your audience
