The job of a search engine optimizer demands thinking from
search engine’s point of view, but to get the best possible result, seo’s
must think from user point of view. A big part of website changes are
being done by a search engine optimizer and while doing these changes,
Seo thinks of a search engine and implements the changes accordingly. But,
it is also important to think from user point of view while making changes
on any part of the website.
search engine’s point of view, but to get the best possible result, seo’s
must think from user point of view. A big part of website changes are
being done by a search engine optimizer and while doing these changes,
Seo thinks of a search engine and implements the changes accordingly. But,
it is also important to think from user point of view while making changes
on any part of the website.
Title Tags
What is done? – Only keywords are added on the title tag,
some even repeat the keywords resulting in keyword stuffing.
some even repeat the keywords resulting in keyword stuffing.
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| Seo Best Practices (Image source:- Austinbestseo) |
What is required? – Think from a user’s mind and apply
marketing methods to use words that a user is most likely to click. Using words
such as FREE,Call Now, Toll Free Number,Secrets revealed,Top 10 etc have
the highest clickthrough rate.
marketing methods to use words that a user is most likely to click. Using words
such as FREE,Call Now, Toll Free Number,Secrets revealed,Top 10 etc have
the highest clickthrough rate.
Description Tags
What is done? – Webmasters stuff the description with
keywords, often words are repeated 3-4 times in the description. This is really unsatisfying
from user point of view.
keywords, often words are repeated 3-4 times in the description. This is really unsatisfying
from user point of view.
What is required? – The description tag must accurately
describe the contents present on a web page. Adding words which increase the
interest of the user is required. Keywords are important but it should be
used smartly. Adding words such as read more, know more helps.
describe the contents present on a web page. Adding words which increase the
interest of the user is required. Keywords are important but it should be
used smartly. Adding words such as read more, know more helps.
Body Content
What is done? – Content is made to look artificial with
unnecessary use of keywords or keyphrases. Content is written specifically for
the bots and not the humans.
unnecessary use of keywords or keyphrases. Content is written specifically for
the bots and not the humans.
What is required? – Webmasters must write content for the
user and not for the search engines. After all, it is the user who will read
your content and take action based on it. This would help in generating
profits. Using quality content, adding keywords in important areas, specifying
call to action helps to reduce the bounce rate.
user and not for the search engines. After all, it is the user who will read
your content and take action based on it. This would help in generating
profits. Using quality content, adding keywords in important areas, specifying
call to action helps to reduce the bounce rate.
H1 tags
What is done? – Only keywords are used in the H1 tag and
more than 1 H1 tags are used in a single web document.
more than 1 H1 tags are used in a single web document.
What is required? – It is suggested to use only 1 H1 tag per
page (unless it is necessary). The most important words that relate to
the document and helps a user to get an idea of the contents of the page
should be used in the H1 tag.
page (unless it is necessary). The most important words that relate to
the document and helps a user to get an idea of the contents of the page
should be used in the H1 tag.
Internal Links
What is done? – Webmasters forget to make use of contextual
links and only create lots of unnecessary footer links which looks spammy
and does not helps the user.
links and only create lots of unnecessary footer links which looks spammy
and does not helps the user.
What is required? – The best way to link your documents
together is by using contextual links. This is the best form of internal
linking which gives the best value of page rank and anchor text both.
together is by using contextual links. This is the best form of internal
linking which gives the best value of page rank and anchor text both.
Alt text
What is done? – Webmasters forget to use Alt text in the
images used on the web page. Moreover, some of them wrongly use it and add
words such as al23,j87,ytrrr,hr8 etc as the image alt. Using these faulty
words does not helps to increase the user experience. If the browser is unable
to display the picture, people get confused and are not able to get an idea of
the picture with the alt text.
images used on the web page. Moreover, some of them wrongly use it and add
words such as al23,j87,ytrrr,hr8 etc as the image alt. Using these faulty
words does not helps to increase the user experience. If the browser is unable
to display the picture, people get confused and are not able to get an idea of
the picture with the alt text.
What is required? – Use alt text that accurately describes
the contents of the image. You may use your keywords smartly in the alt
text itself. This helps to add value to the user experience and also helps
in better search engine optimization.
the contents of the image. You may use your keywords smartly in the alt
text itself. This helps to add value to the user experience and also helps
in better search engine optimization.
Site Navigation
What is done? – Some webmasters use funky java scripts,
flash etc as part of their main navigation structure. This is a big mistake as
it does not help in proper passing of the Page Rank.
flash etc as part of their main navigation structure. This is a big mistake as
it does not help in proper passing of the Page Rank.
What is required? – Webmasters must use text based
navigation as this is the most preferred form of navigation structure for the websites. This
helps in the proper passing of the Page Rank.
navigation as this is the most preferred form of navigation structure for the websites. This
helps in the proper passing of the Page Rank.
See:- Navigation in Seo
Page Load Speed
What is done? – Webmasters use a lot of unnecessary elements
in a web page like images, videos, structural images, flash, java scripts
etc which makes a web page heavy and the result is that it takes time to
load. Increase in loading time leads to user frustration and ultimately the
user opts out. This increases the bounce rate of the site.
in a web page like images, videos, structural images, flash, java scripts
etc which makes a web page heavy and the result is that it takes time to
load. Increase in loading time leads to user frustration and ultimately the
user opts out. This increases the bounce rate of the site.
What is required? – Overall web page size should be as less
as possible while accurately describing the contents. Using fewer images,
more text, less videos, external CSS, optimized images etc. all
contributes towards making the file size small.
as possible while accurately describing the contents. Using fewer images,
more text, less videos, external CSS, optimized images etc. all
contributes towards making the file size small.
Also See:-
3 Seo fundamentals every webmaster should follow
Seo secrets
Seo copywriting
Top 10 ways to increase traffic to your website
Seo Tutorial
Kiss approach in Seo
Mobile Seo
Patience and Seo
