Looking for an unbiased and honest SE ranking review? You have come to the right place.
I have reviewed the SE Ranking tool and what I found out is presented in this article.
SE Ranking is an all-in-one SEO platform. It has a comprehensive website audit feature, keyword rank tracker, backlink analyzer, on-page checker, and reporting tools.
Apart from core SEO tools, SE Ranking has features like competitor research, white labels, and social media management tools. Each feature in the software is designed to increase your online brand visibility, improve your site’s position in the SERPs, and generate higher ROI.
Why Use SE Ranking?
SE Ranking can help you improve your marketing strategy, find the right keywords for your website, monitor your SEO performance, and spy on your competitors.
Here are some more reasons you should be using SE Ranking:
- Gives a detailed marketing plan to help you get the best possible results. This is great for beginners and business owners who don’t have resources to create a marketing strategy.
- Has a mobile app. This is excellent for people who don’t have enough time to visit the website and check their SEO performance. This can help you stay up to date with valuable information about your website.
- Provides 100% accurate keyword rank tracking on a country, region, and city level.
- Uses search engine suggestions and it’s own keyword database to provide valuable keyword suggestions. This is helpful as you get a new list of recommendations based on what’s trending on search engines and what’s relevant for your target audience.
- It allows you to create sub-accounts with different levels of access to data and projects. This is helpful for businesses with an in-house SEO team or agencies handling multiple websites at once. You can check who is working on which site and their performance.
Key Features of SE Ranking
There were some key features that I found in my SE Ranking review.
SE Ranking helps you track your site’s ranking over multiple search engines, including Google, Bing, Yahoo, Youtube, and Yandex. Besides, you can also track mobile rankings and local SEO rankings like Google Maps.
Note: The tool comes with a dramatically easy user-interface. You require no prerequisites of technical knowledge. You can get information related to any keyword and domain within minutes.
Here are the top features of SE Ranking:
Keyword Analysis
The keyword suggestion tool in SE Ranking helps find relevant terms for your SEO campaigns. With the right keywords to add to your website, you can significantly increase your chances of ranking higher in search results.
To find keywords for your website, enter a broad term related to your business. You will then see a detailed analysis of the keyword. For example, I searched for the keyword “project management.”
The result consisted of the SEO difficulty, monthly search volume, and CPC. Look for keywords with the difficulty of less than 40 as they are easy to rank for. It also shows similar keywords, related keywords, and long-tail keywords with low search volume. Keywords with a low-search volume are easy to rank and attract high-quality leads, so you should be using them on your website.
Related: SEO Keyword Research Guide
Rank Tracker
SE Ranking also has a keyword rank tracker feature. This allows you to check at what positions you rank for your desired keywords. With this information in hand, you can better optimize your website.
To track keyword ranking, add your URL, and enter all the terms you want to monitor your website for. You can add up to 250 keywords. If you are not sure which keywords you should be tracking, click on “suggest keywords,” The tool will then provide recommendations.
The next step is to choose the search engines on which you wish to track the ranking. This was the easiest part of my SE Ranking review. You can add all the top search engines like Google, Yahoo, Bing, YouTube, and Yandex in any region of the world and on any device. Besides, you can also track Google Maps search results.
You can even add up to 5 competitors to check their ranking position changes. This helps find the terms they are ranking for, but you are not, enabling you to improve your keyword strategy.
Website Audit
Now comes the most important part of the SE Ranking review. The website audit feature shows how well your website is optimized for search engines. It helps you find technical SEO errors that might be hurting your efforts.
It categorizes the issues based on their impact on your SEO. Begin by fixing the important ones and then move to semi-important ones.
SE Ranking even provides suggestions on how to fix the issues. This is essential even for beginners.
Social Media Marketing Tool
The social media marketing tool allows you to monitor your social accounts from one place. However, as of now, it only supports Facebook and Twitter accounts.
The social media marketing tool shows:
- User activity analysis
- Demographic data analysis
- Audience and subscribers analytics
- Retweet and bookmark statistics
All you need to do is just to connect your social accounts with SE Ranking, and you will get the data you need.
Analytics & Traffic
It allows you to check the traffic of a website. However, you will need to integrate your Google Analytics or Google search console with your SE Ranking account.
Monitoring the traffic on your website will help you to plan your marketing strategies accordingly. For instance, if you don’t see an increase in traffic over time, it indicates that your tactics are not working and need to be optimized.
SE Ranking also shows the channels (organic, social, or direct) from which visitors are coming to your website. Moreover, it displays session time, new sessions, page views per session, average session duration, and bounce rate.
Competitor Research
Another interesting part of the SE Ranking review is competitor research.
The competitor research tool in SE Ranking helps you keep an eye on your rivals. You can check their organic and paid traffic over time.
It also shows the exact position (including fluctuations) of the keywords, search volume, competition, and average CPC. All of these are crucial when it comes to planning your SEO campaigns.
Additionally, with the help of the rank checker, you can check the top 100 SERP results for your target keywords along with their domain score, Alexa rank, and backlinks. This is essential as it helps determine who you are competing with and how many links you need to outrank them.
Backlink Checker
The SE Ranking review can’t be completed without a complete analysis of backlinks, right? I did that!
The backlink checker provides you a bird’s eye on your link profile. It shows the number of backlinks, domain trust, page trust, number of anchors, dofollow vs. no-follow links, and the number of referring domains.
The best part about SE Ranking’s backlink checker is that it shows how many links are from .edu and .gov websites. These are the most trusted websites on the internet, so you should aim to get at least a few links from these sites.
You can also check your backlink profile for the last 12 months. If the number of links is increasing over time, it indicates that your efforts are bringing results. If it is stable or decreasing, you need to work on your linking strategy.
It also provides a detailed graphical representation of new and lost referring domains. This helps you to ensure you are gaining more links than you are losing.
Backlink Monitoring
It is crucial to regularly monitor your backlinks because an unnatural backlink profile can invoke a Google penalty.
You can find the backlink monitoring section in the left hand vertical navigation bar.
SE Rankings makes it easier to monitor website backlinks and get data on different parameters. The most important ones are:
- Anchor text
- Target URL
- Backlink type (dofollow or nofollow)
- Alexa rank
- Moz Domain Authority
SE Ranking Pricing
Now, comes the final section of the SE Ranking review.
SE Ranking offers a 14-day free trial. Since it does not ask for credit card information, you don’t have to make any commitments to check whether the tool is the right choice for you.
SE Ranking has three plans:
- Optimum: Starting at $39/month, this plan is perfect for entrepreneurs and freelancers.
- Plus: Starting at $89/month, this plan is perfect for SMBs.
- Enterprise: Starting at $189/month, this plan is perfect for agencies and enterprises.
Moreover, SE Ranking offers a good discount on the pricing when you increase your subscription period. For example, you can get 10% off on the pricing if you subscribe for six months or get a 20% off if you subscribe annually.
Conclusion
Overall, SE Ranking is an excellent tool with tons of features. Whether you want to find new keywords, audit your site, spy on your competitors, or manage social media, SE Ranking has a solution for you. Have you used SE Ranking? Please let me know in the comments below.
