The world is shifting to a remote mindset, and businesses depend on software and online tools to find solutions to their pain points.
The SaaS industry is expected to reach approximately $623 million in 2023 at an annual compound growth of 18%.
You need a top-notch marketing strategy to compete and sustain in this competitive business. There are endless tactics in the marketing arena to stand out from your competitors.
Although, expert guidance and tips are a must when you need to reach out to the masses. Hiring an expert SaaS marketing agency can help carry out content-based marketing activities and exponentially improve your SaaS business’ growth.
This article lists the top SaaS content marketing agencies that can help you bring your brand in front of the audience with the help of their expertise and experience in the marketing field.
Also read: Questions To Ask A SaaS SEO Consultant
Let’s begin!
What is SaaS Content Marketing?
SaaS content marketing refers to the long-term promotional tactics that SaaS companies adopt and implement to improve their online visibility and gain traction from their target audience by creating unique and relevant content.
These marketing tactics build strong brand-audience relationships and help businesses to create a profitable sales funnel.
Effective SaaS content marketing provides the target audience with various forms of content:
- Blog posts: Interactive blog posts with infographics, images, and charts make a perfect choice to deliver information to the target audience in an interactive form.
- Videos: From creating 30-60 seconds promotional shots to full-length tutorials and guides, you have a wide range of options if you create video content to increase your audience reach.
- E-books: You can share industry reports, business data, software instructions, comparisons, and other valuable forms of SaaS insights that attract customers.
- Podcasts: Associate and connect with experts/influencers in the software arena, and share their views and knowledge with your audience to increase your brand’s credibility.
Also read: 5 Best B2B SaaS Content Marketing Tools
Benefits of a SaaS Content Marketing Agency
Not just for offloading your tasks, a SaaS Content marketing agency can uplift your business value and focus on parts that can attract new customers.
Here are the top benefits of a SaaS content marketing agency:
- Helps to walk with the trends: Having an agency expert in the SaaS field helps your business stay updated with the latest trends. While producing your content, they keep themselves updated with the latest algorithms and regulations practiced in the present scenario. They will consider all the modern inclinations that might affect your business while being competitive in the market. Having in-depth knowledge about the market can save you from getting penalized.
- Have experience and a team of experts: With an expert working dedicatedly for your SaaS business to grow, it gets easier for them to look for the best opportunities. Their knowledge is indispensable in the field of Software and techniques used by your competitors. They can help you produce and promote your content while looking for channels that suit your industry and target market. They also develop the best relationships with your existing customers while developing a potential base for your future customers.
- Creates high-quality content consistently: High-quality content is another requirement during the production of new ideas. A SaaS agency helps you manage consistency and produces a diverse range of lucrative and eye-catching content for your audience. For each medium, across channels, you get the right skills and knowledge of all the tools to find under one roof.
- Saves time and cost: While saving a lot of time for you and your team members to work, having a SaaS specialist agency can also be easy for your pocket. You would not have to waste your time and spend on different Software, utilizing various tools and strategies to know what works the best for your brand. You and your team can use these assets to build strategies to function better with sales and other strategies boosting your business. Besides, a SaaS content marketing agency would know all the ins and outs to generate results smoothly.
Also read: B2B SaaS Content Marketing Strategy Guide
Top SaaS Content Marketing Agencies
Here are the top 10 SaaS Content marketing agencies which can help you boost your business and ease your tasks:
Writing Studio
Website: Writingstudio.com
Email: [email protected]
Writing Studio is one of the top content marketing agencies that offer optimized writing services for SaaS companies. Their team of experts creates writing content at scale in the form of high-quality blog posts, articles, press releases, white papers, ebooks, and technical content.
Their team of 80+ writers and 15+ editors helps establish an authority in your industry and rank above your competition by using the right keywords and applying SEO efforts in your written content.
Key Services:
- Blog Posting
- SEO Writing
- Article Writing
- Ebook Writing
- Product Description Writing
- Technical Writing
- Script Writing
- White Paper Writing
- Press Release Writing
Top Clients:
- Perfect Keto
- Banks.com
- Healthline
- Leafwell
- ArchiPro
- Obvious
- Nanocraft Sciences
Also read: SEO Agency Software: The Top 10
Kalungi
Address: Kalungi, 1000 2nd Ave, STE 2500, Seattle, WA 98104
Phone: (650) 300-0676
Website: Kalungi.com
Email: [email protected]
Backed by decades of unparalleled experience, Kalungi is a B2B SaaS specialized content marketing agency that helps build your marketing foundation and drive valuable results.
To help your company grow Kalungi worlds in three major stages:
- Start: It includes building a foundation for companies with an ARR of $1M to $10M.
- Scale: Kalungi helps companies with ARR of $10M to $100M grow their marketing team and level up marketing functions.
- Profit: It helps explore new verticals and diversify marketing channels for businesses with ARR of $100M+.
Kalungi has recently launched 60+ marketing teams and 35+ new product productions. 40+ exits and delivered about $8B + growth in ARR.
Key Services
- Video Creation
- Copywriting
- Designing
- Paid Advertising
- Web Development
- Account Based Marketing
Top Clients
- Zippity
- Clarity
- Clearwave
- iControl
- Beezy
- MediaPro
Also read: Essential Guide To B2B SaaS Product Strategy
ProperExpression
Address: Rockville, MD
Phone: (240)449-7045
Website: https://www.properexpression.com/
ProperExpression is a SaaS content creation agency that blends art, data science, and digital innovation to deliver creative solutions to quantifiable problems. They execute strategy-backed multi-channel content campaigns that directly impact the bottom line for their worldwide SaaS clients.
With a results-driven culture and strong emphasis on tracking and data analytics, their content creation experts work to create website pages, pillar pages, blogs, white papers, e-books, and more content that speak to the right audience and maximize the ROI of every marketing dollar.
Key Services
- Growth Marketing
- Demand Generation
- Sales Optimization
- Hubspot Services
Top Clients
- DeskDirector
- Robocorp
- NicheAcademy
- PX
Simple Tiger
Address: SimpleTiger LLC, 677 N Washington Blvd, Sarasota, FL 34236
Phone: (941) 893-4118
Website: Simpletiger.com
Email: [email protected]
Simple Tiger has been providing comprehensive SEO SaaS solutions to scale MRR (Monthly recurring revenue) significantly for over a decade. They have expertise in making great content with a client-first focus to deliver efficient results.
They are committed to delivering excellent content marketing services with extensive keyword research to support you with organic and paid online campaigns.
The team of Simple Tiger is transparent with their customers and has a consistent feedback and support system at every step to produce better results.
Key Services
- SEO for SaaS
- Technical Optimization
- Keyword Research
- Content Marketing
- Link Building
- Paid Advertising
Top clients
- Segment
- JotForm
- Bidsketch
- Contract Works
- Bitly
- Crew
- Totango
Also read: Best B2B SaaS SEO Tools That Marketers Use Secretly
Animalz
Address: 11 5th Ave 10D, New York, New York, 10003, United States
Phone: (607) 592-9957
Website: Animalz.com
Email: [email protected]
Animalz has uniquely tailored custom packages of services based on different SaaS business requirements. If you need a package with all forms of content, including video scripts, podcasts, landing pages, and blogs for content marketing, Animalz is the right place for you.
Their strategists, researchers, writers, and editors have extensive experience working with start-ups, software brands, and big companies like Google.
Key Services
- SEO Consulting
- Brand Awareness
- Lead Generation
- Product Marketing
- Promotion and Distribution
- Content Marketing
Top Clients
- ProfitWell
- Amazon
- Zuora
- Clearbit
- Appcues
- Zendesk
- Airtable
- GoDaddy
Also read: 10 Best B2B Marketing Channels
Bay Leaf Digital
Address: 4157 Bedford Road, #100 Bedford, TX 76021
Phone: 866-200-9814
Website: Bayleafdigital.com
With almost a decade in the industry, Bay Leaf Digital has become one of the top SaaS content marketing agencies that help your company grow by attracting, educating, and converting potential leads with compelling content.
Bay Leaf Digital has a dedicated marketing hub that educates you on various aspects of SaaS marketing to reach your target audience and stand out from competitors.
Key Services:
- Content Marketing
- PPC and Retargeting
- SEO
- Marketing Automation
- Social Media Marketing
- Hubspot Management
- Marketing Analysis
- Website Refresh and Maintenance
Top Clients:
- Text2Drive
- Meazure Up
- Sapience Analytics
- Red River Paper
- VHT
- Weiner’s Ltd
Also read: Marketing Audit: A Comprehensive Guide
Ironpaper
Address: 10 East 33rd Street, 6th Floor, New York, NY 10016
Phone: 212-993-7809
Website: Ironpaper.com
Iron Paper is one of the top SaaS content marketing agencies researching suitable topics to create content for educating your target audience and strengthening the buyer’s journey.
They help you create unique content with the help of their expertise in the form of ebooks, articles, guides, landing pages, and blogs. Iron Paper’s team helps you with various aspects of content marketing, including thought leadership, demand generation, and inbound marketing.
Key Services:
- Account-Based Marketing
- Demand and Lead Generation
- Conversion Optimization
- Search Engine Optimization
- Email Marketing
- Social Media Advertising
- Marketing Automation and Analytics
Top Clients:
- Shell Catalysts and Technology
- Goddard
- Steelcase
- PCS Software
- Cross Ecommerce
Also read: Best B2B SaaS SEO Tools That Marketers Use Secretly
LEADERS
Address: Habarzel Street 38, Tel Aviv
Phone: +97237745411
Website: Ldrsgroup.com
Email: [email protected]
Leaders is a leading content marketing agency that understands the SaaS market and the best tactics for your software business. They build a narrative around your business goals and create a unique brand identity.
Their team of experts helps you connect with top content creators among 120 million influencers who promote your products worldwide and reach the target audience with engaging content.
Key Services:
- Social Media Content Creation
- Copywriting
- Paid Ad Strategy and Management
- Photography and Video Creation
- Channel Management
- Brand Positioning
- Content Analysis and Publishing
- Audience Development and Persona Modeling
Top Clients:
- Cheerios
- Smash Box
- Argania
- Estee Lauder
- Top Shop
- Bobby Brown
- Lumenis
Also read: 6 Biggest B2B Marketing Challenges
Cobloom
Address: The Brew Eagle House, 163 City Road, London, EC1V 1NR, United Kingdom
Phone: +44 (0)845 5649 981
Website: Cobloom.com
Cobloom is a full-funnel SaaS growth marketing agency that helps B2B software businesses generate thousands of qualified and engaged leads to help your business grow exponentially with their expertise and experience in content marketing.
Their SaaS marketing growth plan starts at $4000 per month that generally starts with a free 30-minute consultation call with Martin, Cobloom’s VP of Consulting.
Key Services:
- Blogging
- SaaS Consulting
- SaaS Inbound Marketing
- PPC Campaign Launch Management
Top Clients:
- Scale
- Autodesk
- Cisco
- Hotjar
- Hubspot
- Insightly
- Medium
- Pipedrive
Also read: The Ultimate Content Marketing Plan For Startups
Inturact
Address: 1309 Shearn St, Houston, TX 77007, United States
Phone: +1 877-519-0555
Website: Inturact.com
Email: [email protected]
Inturact is one of the top SaaS content marketing agencies that construct custom marketing plans specifically to improve your customer acquisition, retention, and monetization rate.
They offer various in-built SaaS-related tools to measure your growth. The tool includes calculators to measure the annual churn rate, annual revenue per account, customer lifetime, CAC ratio, and customer acquisition cost.
Key Services:
- Blogging
- Search Engine Optimization
- Social Sharing and Publishing
- Social Engagement
- Community Involvement
- Content Distribution
- Paid Advertising
- Conversion Rate Optimization
- Onboarding and Pricing Optimization
Top Clients:
- Ring4
- Airstack
- Intelligence Node
- Vervoe
- Appsolid
- Opencnam
- Tracts.co
- Plobal Apps
Also read: How To Improve Your Omnichannel Content Marketing Strategy
No Good
Address: 524 Broadway, New York, NY 10013
Website: Nogood.io
Email: [email protected]
No Good is a result-driven content marketing agency that takes your software platform’s unique value proposition and crafts intelligent high-ROI growth content marketing strategies. They develop a full-funnel end-to-end journey that focuses on customer loyalty and retention.
Other than rapidly growing your user base subscription for software products through attention-grabbing and engaging content, No Good also offers a wide range of digital marketing services, including conversion rate optimization, social media advertising, email marketing, performance branding, video marketing, and search engine management.
No Good promises to acquire more leads for less and has an organic traffic rate of 879% and a signup rate of 69%.
Key Services:
- SEO and Content Marketing
- Customer Persona Research
- Landing Page Building
- Idea Validation
- Demand Generation
- Performance Branding and Marketing
Top Clients:
- Ghostery
- JVN
- Ventract
- Merlin
- Steer
- Rivet
- Byte Dance
- Invisibly
Also read: Content Marketing ROI Stats [2023]
How To Choose The Best SaaS Content Marketing
Here are vital things you should always pay attention to while looking for the characteristics:
- Check the Industry Expertise: While finding the right SaaS content marketing agency, it is essential to know if it has the expertise and knowledge of your industry. They should have practical experience in SaaS content marketing and understand your potential competitors in the current market. Having a thorough idea about the right target market for your industry is equally important while dealing with the audience you want to reach. You may check with the case studies, reviews of other SaaS companies, testimonials, and other social proofs for the right expectation setting. These practices can ensure a good level of industry expertise.
- Review Content Production: The writers on the agency team should have a strong knowledge of the tone and voice used to build a consistent personality of your brand. Whether it is video creators, bloggers, or graphic designers, a brief knowledge of brand guidelines and content that makes sense is significant. It can assist you in searching for a relevant specific source for your content, like videos, webinars, and podcasts.
- Report Check: A well-performing agency could share some evidence showing that its hard work paid off. The agency must determine which tools are beneficial by analyzing various insights and reports. With accurate goal setting, tracking all the metrics along with the regular KPIs will showcase if the campaigns are successfully led or if there is room for more improvement. Reporting which choice of your content gained higher traffic along with enhancement in your growth metrics and sales you earned in the recent time can help you build your own success story with them.
WATCH OUT FOR THE RED FLAGS!
You need to watch out if the company you are dealing with has any complex history which can cause harm to you. Here are some warnings you should NEVER ignore.
- Ethical Affairs: Your SaaS content marketing agency should be free from questionable, inappropriate content. It should be aware of essential affairs, including misleading content, plagiarism, and inaccurate or pay-for-play (P2P) content, and must avoid the same.
- Transparency: Transparency is crucial when giving out valuable details about your company. The agency which fails to involve you in decision-making while handling your content creation process is a red signal. A content strategy easily discussed to understand growth analysis about your business goals could be considered honest.
- SEO: Not only should the agency be aware of the best SEO practices, but also it should be able to customize your content according to them. In today’s scenario, it is crucial to write relevant content not just for the people but also for the search engines. Ensure the agencies are free from using black hat SEO techniques to get easier and faster results.
Also read: B2B Content Marketing Ideas
Conclusion
There are thousands of companies in the market; however, only a few will stand out and serve you effectively, giving the maximum ROI and customer reach. Ensuring the agency’s history and checking the reputation before getting started is essential for your SaaS business.
A thorough research and understanding of your industry and business will help you figure out the right agency and make the right decisions.
This article will help you identify the best-suited marketing agency for your SaaS company that will help your brand grow and earn valuable leads.
