and a little description of every web page which it thinks is relevant to the
query. This combination of text which helps a user to have an idea of the web
page is known as snippet. Rich snippet means, now the normal snippet is
enhanced by including images, reviews, ratings etc from the web page to be
displayed in a new format in the search results.
Example of a Rich snippet
An example of a rich snippet is shown below:-
 |
| Google Rich Snippets |
What to include in your web page?
In order to enable Google to display rich snippets for your website, you
must add the following features in your site:-
- Reviews
(For shopping sites) - People
(For displaying author information on web pages) - Products
(For shopping sites) - Businesses and organizations (For individual businesses or organizations)
- Recipes
(For recipe and food websites) - Events
(Would display Event date,time,place in the search results) - Music
(Would display selected audios with duration )
help of Microdata which helps you to label your content to describe your
information.
Test your web page
After you have added the above features in your website, you must test your
website with the Rich snippet testing tool. This would enable you to see and
test your web page for a proper snippet of your web page.
http://www.google.com/webmasters/tools/richsnippets
All done, then be patient because it takes some time for Google to display the rich snippets for your website. See what Matt Cutts has to say in this regard:-
Also see:-
Google Knowledge Graph
How do search engines work
Google search tips and tricks
Getting listed on search engines
Stop Words in Seo
Google Chrome Themes
Google Drive
