Reddit, the self-proclaimed “front page of the internet,” has become one of the most influential online platforms in the United States, impacting news cycles, investment trends, entertainment, and community engagement.
From grassroots political movements to viral stock market phenomena like the GameStop short squeeze, Reddit has played a central role in shaping modern digital discourse.
For U.S. marketers, journalists, investors, and community managers, understanding Reddit statistics about the American user base, engagement habits, and content trends is essential.
Below are the most relevant and up-to-date U.S.-specific Reddit statistics:
Contents
- General Reddit Usage Stats in the USA
- U.S. Reddit Demographic Statistics
- U.S. Reddit Content Consumption Statistics
- U.S. Reddit Engagement Statistics
- U.S. Reddit Revenue & Advertising Statistics
- U.S. Reddit Mobile vs. Desktop Usage Stats
- U.S. Reddit Trends & Popular Subreddits Statistics
- U.S. Reddit Political & News Consumption Statistics
- U.S. Reddit Business & Marketing Statistics
- U.S. Reddit Safety & Moderation Statistics
General Reddit Usage Stats in the USA
- As of 2024, Reddit had approximately 57 million daily active users worldwide, with around 48% based in the U.S. (Source: Statista)
- Reddit ranks as the 8th most visited website in the U.S. (Source: SimilarWeb)
- About 14% of U.S. adults report using Reddit regularly (Source: Pew Research Center)
- Reddit had 1.7 billion total visits from the U.S. in May 2024 (Source: SimilarWeb)
- U.S. visitors spend an average of 9 minutes per visit on Reddit (Source: SimilarWeb)
- 26% of American Reddit users say they visit the site daily (Source: Pew Research Center)
- Reddit’s U.S. monthly unique visitors reached 233 million in Q1 2024 (Source: Comscore)
- The U.S. accounts for more than 49% of all Reddit traffic globally (Source: Statista)
- Over 32 million Americans used Reddit at least once a week in 2023 (Source: Statista)
- Reddit had over 138 million monthly visits from California alone in early 2024 (Source: SimilarWeb)
- U.S. mobile users make up 58% of Reddit’s total traffic (Source: Statista)
- Reddit’s U.S. audience has grown 12% year-over-year since 2022 (Source: Comscore)
- About 20% of Americans aged 18–29 use Reddit (Source: Pew Research Center)
- Reddit receives more traffic from the U.S. than the next three countries combined (Source: SimilarWeb)
- Reddit’s U.S. web traffic share increased by 3% from 2022 to 2024 (Source: Statista)
U.S. Reddit Demographic Statistics
- 64% of Reddit’s U.S. audience identifies as male (Source: Statista)
- 36% identify as female, with less than 1% identifying as non-binary in U.S. surveys (Source: Statista)
- 51% of U.S. Reddit users are aged 18–29 (Source: Pew Research Center)
- 29% are aged 30–49 (Source: Pew Research Center)
- Only 7% of Reddit’s U.S. user base is aged 50 or older (Source: Pew Research Center)
- 78% of U.S. Reddit users have some college education or higher (Source: Pew Research Center)
- 43% of U.S. Reddit users report annual household incomes over $75,000 (Source: Statista)
- 31% of Reddit users in the U.S. identify as politically liberal (Source: Pew Research Center)
- 25% identify as conservative, and 44% identify as moderate or independent (Source: Pew Research Center)
- 66% of U.S. Reddit users identify as White, 14% Hispanic, 9% Black, and 8% Asian (Source: Pew Research Center)
- Over 80% of Reddit’s U.S. users live in urban or suburban areas (Source: Statista)
- 71% of U.S. Reddit users report accessing the site on mobile devices primarily (Source: Statista)
- 42% of U.S. users are single and never married (Source: Pew Research Center)
- 33% are married, 19% cohabiting, and the rest divorced, widowed, or separated (Source: Pew Research Center)
- Reddit’s U.S. male-to-female ratio is higher than that of Twitter, Instagram, or TikTok (Source: Statista)
Also See: Reddit Canada Statistics
U.S. Reddit Content Consumption Statistics
- 62% of U.S. Reddit users primarily browse for entertainment content (Source: Pew Research Center)
- 41% use Reddit to follow news stories (Source: Pew Research Center)
- 35% engage with memes and humor communities regularly (Source: Statista)
- 29% follow sports communities (Source: Statista)
- 21% engage with political communities actively (Source: Pew Research Center)
- 48% watch embedded videos at least weekly (Source: Statista)
- 38% regularly follow gaming-related subreddits (Source: Statista)
- r/AskReddit is the most visited subreddit among U.S. users, attracting over 120 million monthly views (Source: SimilarWeb)
- r/funny ranks second with over 110 million monthly views from the U.S. (Source: SimilarWeb)
- r/news receives over 45 million monthly visits from American users (Source: SimilarWeb)
- U.S. users account for over 70% of r/politics’ total engagement (Source: Statista)
- r/technology has over 38 million U.S. monthly visits (Source: SimilarWeb)
- 52% of U.S. Reddit users subscribe to at least 10 subreddits (Source: Statista)
- The average U.S. user subscribes to 23 subreddits (Source: Statista)
- About 16% of U.S. Reddit users post content at least once per week (Source: Pew Research Center)
U.S. Reddit Engagement Statistics
- The average U.S. Reddit user spends 10 minutes and 55 seconds per visit (Source: SimilarWeb)
- 59% of American Reddit users log in at least once a day (Source: Pew Research Center)
- 23% of U.S. users visit Reddit multiple times per day (Source: Pew Research Center)
- The average U.S. user views 8.7 pages per session (Source: SimilarWeb)
- 37% of U.S. Reddit sessions are “lurking” only, with no interaction (Source: Statista)
- 28% of U.S. users vote on posts at least weekly (Source: Pew Research Center)
- 14% of American users post comments multiple times per week (Source: Pew Research Center)
- 8% of U.S. users create original posts weekly (Source: Pew Research Center)
- 41% of Americans on Reddit engage via the official mobile app (Source: Statista)
- 17% of U.S. engagement comes from third-party Reddit apps (Source: Statista)
- 65% of U.S. users have joined at least one private subreddit (Source: Statista)
- 47% participate in AMAs (“Ask Me Anything”) annually (Source: Statista)
- 72% of U.S. engagement comes from the top 1,000 subreddits (Source: Statista)
- r/AskReddit posts average 12,000 comments from U.S. users (Source: SimilarWeb)
- Reddit’s median engagement rate in the U.S. is 0.87% per view (Source: Statista)
U.S. Reddit Revenue & Advertising Statistics
- Reddit generated $804 million in global ad revenue in 2023, with 58% from the U.S. (Source: Insider Intelligence)
- U.S. Reddit ad revenue is projected to exceed $600 million in 2025 (Source: eMarketer)
- Average U.S. CPM (cost per thousand impressions) on Reddit is $1.38 (Source: Statista)
- Video ads in the U.S. average $4.12 CPM (Source: Statista)
- Reddit’s U.S. ad revenue has grown 22% year-over-year since 2022 (Source: eMarketer)
- 41% of Reddit’s top-spending advertisers are U.S.-based brands (Source: Pathmatics)
- 56% of U.S. Reddit ads target users under 35 (Source: Statista)
- Promoted posts have an average CTR of 0.75% in the U.S. (Source: Statista)
- 68% of Reddit’s U.S. ad revenue comes from display ads (Source: Statista)
- Sponsored AMAs generate up to 4x engagement compared to standard ads (Source: Reddit Ads)
- The technology sector accounts for 24% of U.S. Reddit ad spending (Source: Pathmatics)
- Entertainment brands represent 19% of U.S. Reddit ad spend (Source: Pathmatics)
- Finance-related advertising is the fastest-growing category on U.S. Reddit (Source: eMarketer)
- 7% of U.S. Reddit ad spend comes from political campaigns (Source: Statista)
- Reddit’s U.S. ad impressions grew 16% in 2024 compared to 2023 (Source: Pathmatics)
U.S. Reddit Mobile vs. Desktop Usage Stats
- 71% of U.S. Reddit visits come from mobile devices (Source: Statista)
- The Reddit mobile app has 23.5 million monthly active users in the U.S. (Source: Apptopia)
- U.S. iOS devices account for 54% of Reddit’s mobile traffic (Source: Statista)
- Android devices account for 46% of Reddit’s U.S. mobile traffic (Source: Statista)
- Average U.S. mobile session duration is 9 minutes 25 seconds (Source: Apptopia)
- Desktop session duration is longer, averaging 11 minutes 33 seconds (Source: SimilarWeb)
- 82% of U.S. users on mobile use the official Reddit app (Source: Statista)
- 18% use Reddit through a mobile browser or third-party app (Source: Statista)
- U.S. mobile bounce rate is 42% compared to 31% for desktop (Source: SimilarWeb)
- Mobile users scroll through 21% more posts per session than desktop users (Source: Statista)
- 65% of Reddit video views in the U.S. come from mobile devices (Source: Statista)
- Desktop users in the U.S. are more likely to post comments than mobile users (Source: Pew Research Center)
- Mobile users are more likely to upvote content (Source: Statista)
- Push notification opt-in rate is 61% among U.S. Reddit mobile users (Source: Apptopia)
- Average Reddit mobile app rating in the U.S. is 4.3/5 stars (Source: Google Play & App Store)
U.S. Reddit Trends & Popular Subreddits Statistics
- r/AskReddit averages over 100 million U.S. monthly views (Source: SimilarWeb)
- r/funny attracts 92 million monthly U.S. visits (Source: SimilarWeb)
- r/gaming draws 72 million monthly visits from the U.S. (Source: SimilarWeb)
- r/memes averages 64 million U.S. monthly visits (Source: SimilarWeb)
- r/news receives 45 million U.S. monthly visits (Source: SimilarWeb)
- r/aww has over 38 million monthly visits from the U.S. (Source: SimilarWeb)
- r/technology gets 37 million U.S. monthly visits (Source: SimilarWeb)
- r/politics receives 33 million U.S. monthly visits (Source: SimilarWeb)
- r/science attracts 27 million U.S. visits per month (Source: SimilarWeb)
- r/movies has 25 million U.S. monthly visits (Source: SimilarWeb)
- r/sports receives 21 million U.S. visits monthly (Source: SimilarWeb)
- r/WallStreetBets attracts 18 million monthly visits from the U.S. (Source: SimilarWeb)
- r/relationship_advice averages 17 million monthly U.S. visits (Source: SimilarWeb)
- r/music has 15 million monthly visits from the U.S. (Source: SimilarWeb)
- 8 of the top 10 global subreddits by traffic have the majority of views from the U.S. (Source: Statista)
U.S. Reddit Political & News Consumption Statistics
- 41% of U.S. Reddit users say they get news from Reddit at least weekly (Source: Pew Research Center)
- 26% say Reddit is their primary news source (Source: Pew Research Center)
- Political content engagement increased 17% among U.S. users in 2024 (Source: Statista)
- r/news is the most visited news subreddit in the U.S. with 45M monthly visits (Source: SimilarWeb)
- r/worldnews receives 29M U.S. monthly visits (Source: SimilarWeb)
- 61% of U.S. political subreddit users lean left politically (Source: Pew Research Center)
- 25% lean right, and 14% are neutral or apolitical (Source: Pew Research Center)
- 32% of American users in political subreddits post comments weekly (Source: Pew Research Center)
- Reddit news readers in the U.S. are twice as likely to fact-check information (Source: Pew Research Center)
- 44% of U.S. news subreddit users are aged 18–29 (Source: Pew Research Center)
- Political AMAs attract up to 500k U.S. viewers (Source: Reddit)
- 15% of U.S. Reddit news readers follow only one or two subreddits (Source: Statista)
- U.S. election-related subreddit traffic increased 23% in 2020 and is projected to rise again in 2024 (Source: Statista)
- Reddit is the 4th most used platform for political news in the U.S. (Source: Pew Research Center)
- 48% of U.S. users distrust mainstream media but trust subreddit moderation for news accuracy (Source: Pew Research Center)
U.S. Reddit Business & Marketing Statistics
- 62% of U.S. marketers say Reddit advertising delivers above-average engagement (Source: Statista)
- Reddit is the 6th most popular social platform for U.S. influencer campaigns (Source: Influencer Marketing Hub)
- U.S. B2B companies are increasingly targeting Reddit users in tech and finance communities (Source: eMarketer)
- 34% of U.S. small businesses report considering Reddit ads in 2024 (Source: Statista)
- Reddit’s U.S. sponsored post engagement rate is 0.85% (Source: Reddit Ads)
- 78% of U.S. advertisers on Reddit target niche communities (Source: Reddit Ads)
- Reddit’s U.S. ad cost per click averages $0.75 (Source: Statista)
- U.S. tech brands account for the largest ad share (Source: Pathmatics)
- Finance brands have grown Reddit U.S. ad spend by 28% year-over-year (Source: Pathmatics)
- Gaming companies account for 14% of U.S. Reddit ad spend (Source: Statista)
- 67% of Reddit U.S. ads are optimized for mobile (Source: Statista)
- Reddit’s U.S. ad conversion rate averages 1.1% (Source: Statista)
- 23% of U.S. brands use Reddit for customer feedback collection (Source: Statista)
- Branded AMAs have a 22% higher engagement rate than standard posts (Source: Reddit Ads)
- Reddit ad impressions in the U.S. have grown for 9 consecutive quarters (Source: Pathmatics)
U.S. Reddit Safety & Moderation Statistics
- Reddit banned over 1,200 U.S.-based accounts for policy violations in 2023 (Source: Reddit Transparency Report)
- 94% of reported U.S. content violations were removed within 24 hours (Source: Reddit Transparency Report)
- Hate speech reports from U.S. users dropped 12% in 2024 (Source: Reddit Transparency Report)
- NSFW content makes up 7% of all U.S. Reddit posts (Source: Statista)
- Spam accounts from the U.S. decreased 18% year-over-year (Source: Reddit Transparency Report)
- 86% of U.S. Reddit moderators volunteer their time (Source: Statista)
- The median number of mods per large U.S. subreddit is 8 (Source: Statista)
- 41% of U.S. moderators have been moderating for more than 3 years (Source: Statista)
- 29% of U.S. Reddit users report seeing misinformation monthly (Source: Pew Research Center)
- 54% trust subreddit moderators to handle false information (Source: Pew Research Center)
- U.S. subreddit bans increased by 9% in 2024 (Source: Reddit Transparency Report)
- The average U.S. moderator spends 5 hours per week moderating (Source: Statista)
- Reddit’s AI content detection system flagged 2.3M U.S. posts in 2023 (Source: Reddit Transparency Report)
- 88% of those flagged posts were confirmed violations (Source: Reddit Transparency Report)
- U.S. user reports account for 53% of all global Reddit content moderation actions (Source: Reddit Transparency Report)
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