There are plenty of SEO tools available in the market. It becomes a bit challenging to choose the best wholesome SEO tool. An SEO tool must be budget-friendly and offer features to contribute to the growth of your online business. Rank tracker and SEMrush are two of their kind of SEO tools, offering more or less the same features.
Both the tools offer a valuable toolset to digital marketers, allowing them to implement competitive strategies and track their progress to improve SEO health, resulting in a higher ranking on the SERPs.
Let us look at the features of both Semrush and Rank tracker and compare them based on basic utility parameters.
Rank Tracker
Rank tracking is one of the most crucial yet essential functions of optimizing your site as per the search engine’s algorithms. Rank tracker is one of the tools that you can use to check rankings and find relevant keywords, SERP checking, audit your website, and check the backlink’s health.
Related: Best SEO Tools For Beginners
Let us understand the features of the Rank tracker in detail.
Features of Rank Tracker
Here are the features of the Rank tracker.
Rank Tracking
With the help of the rank tracking feature, you can get an instant overview of the most valuable SEO metrics. It regularly monitors the fluctuations in the change of ranking and offers you access to real-time data. You can easily track the performance of your SEO efforts and make the necessary competitive decisions to improve rankings on the SERPs. The rank tracker provides ranking details for your pages, competitors, vital metrics, keywords, and other essential aspects.
Related: Best SEO Keyword Rank Checker Tools
Keyword Finder
Content plays a vital role in Search Engine Optimization. The best way to make it work in your favor is by incorporating primary relevant keywords related to your offerings and brand. In order to include relevant keywords in your content, you must first find those keywords, and the rank tracker’s keyword finder will help you do so. You need to enter your seed keyword and select the country/language, and you are good to go. You will have detailed insights about keyword difficulty scores, exact search volumes, latest trends, PPC & CPC competition, and a list of other relevant keyword ideas that you can incorporate into your content.
Related: Best SEO Keyword Research Tools
SERP Checker
With the help of the SERP Checker tool, you can find the SEO opportunities by just entering primary or seed keywords and selecting the location you wish to target into the SERP checker. You’ll instantly get location-specific search results, allowing you to identify the opportunities that whether our website can rank for a particular set of keywords in the stated location.
Site Audit
It is a no-brainer that technical errors can have adverse effects on your SEO health. With the help of the website audit tool, you can now effortlessly scan your site and identify mistakes that could affect your rankings on the SERPs. It offers insights related to your site’s health in a detailed report form, containing information related to the hierarchy of problems (what needs to be fixed right away and what can wait), crawled pages, and compare crawls.
Actionable SEO Tasks
It offers you a systematic step-by-step guide to follow and climb up on the search results. The process includes setting up, performing on-page SEO, strategizing & curating quality content, and much more.
SERP Simulator
The SERP Simulator allows you to gain insights into URL structure, meta descriptions, and title tags of the search results. It also offers some realistic suggestions in order to optimize your meta descriptions and title tags to fetch more quality traffic to the site and increase conversions.
Advantages of Rank Tracker
The rank tracker comes with a pool of advantages that enables you to keep track of the performance and progress of your competitive SEO strategies. Here are a few benefits of the rank tracker tool.
- Rank trackers pull the current real-time data from the web by scrapping search results.
- Tracks rank virtually from almost all the search engines and locations across the globe
- Data can be effortlessly filtered and sorted for speedy decision-making.
- Helps you determine which web pages are ranking high on the SERPs and for which keywords.
- Offers insights into the ranking history with the help of a line graph.
- Allows you to search for numerous keywords.
- Allows you to connect with Google Analytics.
Disadvantages of Rank Tracker
The downsides of using the rank tracker tool are limited and should not affect your decision. Here are a few downsides of using the rank tracker tool.
- It is not an automated process
- If you are a beginner, tracking the rank fluctuations might be tricky at first.
- Allows you to feed data for only one client at a time.
Pricing of Rank Tracker
Rank Tracker comes with four pricing plans: starter, double data, quad data, and hex data. While the started bundle is priced at $14.00 per month and works best for beginners. The hex data is ideal for agencies and is priced at $167.00 per month. You can evaluate your requirements and pick the bundle that perfectly meets those.
SEMrush
SEMrush is one of the most popular SEO toolkits available in the market. Irrespective of whether you are beginning your SEO journey or are a professional, SEMrush has something new to offer, catering to different needs at different stages of Search Engine Optimization. It provides multiple tools to conduct SEO practices right from scratch to track conversions efficiently.
Related: SEMrush Review
Let us understand all the critical features of SEMrush in detail.
Features of SEMrush
Position Tracking
Position tracking allows you to check the daily rankings of web pages and the keywords they are ranking for. The position tracking tool offers various functionalities, including keyword & domain tracking, geographical location comparisons, discovering local competitors and tracking their performance, project device types, and reporting on feature snippets.
On-Page SEO Checker
The on-page SEO checker allows you to analyze the on-page SEO score of your site and recommend ways you can improve the overall on-page SEO score. The ways in which the tool offers advice for improvement include keyword recommendation, target content length, backlink probability, keyword density, and much more.
Related: Tips To Improve On-Page SEO
SEO Content Template
The tool offers you valuable insights related to text length suggestions, readability score & overview, supporting keyword suggestions, potential backlink opportunities, and where and how your competitors are using the target keywords to create quality content that has the potential to rank high on the SERPs.
Related: How To Fix Low Text to HTML Ratio in SEMrush
Organic Traffic Insights
It offers a comprehensive dashboard to its users containing data related to your search console, SEMrush account, and Google Analytics. It has valuable information such as average session time, click-through rates, SEMrush ranking, organic keyword volume, bounce rate, unique clicks, site heat map, etc.
Related: SE Ranking vs. SEMrush: Which SEO Tool
Site Audit
The site audit feature offers you a categorized list of problems, stating why your site might be underperforming. Once you have resolved all the issues found after conducting an extensive site audit, your website’s SEO efficiency will be enhanced.
Related: What Is Website Analysis and Why Should You Do It?
Advantages of Semrush
Here are a few advantages you can experience while using Semrush.
- Allows you to manage and monitor your organic rankings easily.
- Create result-oriented, data-drive, and competitive PPC campaigns.
- Helps in leveling up your content game.
- Offers you detailed simplified reports for better and quick decision making.
- Track and analyze social media effectiveness.
Disadvantages of Semrush
Here are a few disadvantages of using the Semrush SEO tool kit.
- Offers insights about only one search engine, Google.
- It is a bit pricey as compared to its counterparts.
- The interface is not responsive, restricting your usage on mobile phones.
Pricing of Semrush
It comes with a seven-day free trial. The pricing plans are categorized into three bundles, namely pro, guru, and business. The base plan is pro and is priced at $120.00 per month and is ideal for newbies and small businesses. The guru plan is priced at $230.00 per month and is suitable for agencies and consultants. The business plan is perfect for large agencies and enterprises and is reasonably priced at $450.00 per month. Semrush also offers customizable programs tailor-made to cater to your individual needs.
Which is Better – SEMrush Vs Rank Tracker (Tabular Comparison)?
| Basis of Differentiation | Semrush | Rank Tracker |
| Free Trial, | Yes | Yes |
| Free Version | Yes | No |
| Competitor Analysis | Yes | Yes |
| Supported Search Engines | Only Google | Multiple |
| Content Marketing Platform | Yes | No |
| API Access | Yes | No |
| SERP Checker | No | Yes |
| Backlink Checker | Yes | Yes |
| Site Audit | Yes | Yes |
| Reports | Yes | Yes |
| Social Media Integration | Yes | No |
| Local SEO | Yes | No |
| Additional Users | Allowed | Not Allowed |
| Agency Growth Kit | Allowed | Not Allowed |
| Impact Hero | Allowed | Not Allowed |
| Mobile Responsive | No | No |
| Keywords to Track | Limited | Unlimited |
| Customization Plan | Allowed | Not Allowed |
| Pricing | Starts from $120.00 per month | Starts from $14.00 per month |
