12 PPC Tips To Improve Campaign Performance

Improving your PPC campaign performance is not easy especially when your budget is getting drained due to incorrect choice of keywords. You need to take the help of the best PPC tips to take your campaign results to the next level.

PPC advertising when done right can be highly effective in reaching your target audience. PPC advertising is cost-effective and hugely scalable that allows brands to show their ads to the right people.

You can manage the amount that you pay for the display of your ads. But your PPC budget can bloat out of control and you can think at times whether you are getting enough for your money. 

There are several PPC ad networks where you can run your ads but Google PPC ad network is the most popular of all. If you too are struggling to generate valuable clicks from your Google PPC campaigns then I will discuss some hacks to improve your PPC campaign performance.

Here are the top PPC tips to improve the performance of your PPC Campaigns to generate more clicks, conversions, and a better ROI:

PPC Tip #1 – Bid On The Right Keywords

You need to make sure that you bid on keywords that capture what people are looking for when they visit your website.

Invest your time in PPC keyword research and add lots of negative keywords so that your ad copies remain relevant for your target audience.

You need to invest your budget on high performing keywords and you can even pause underperforming keywords to manage your PPC Budget effectively.

Make sure to adjust bid by device, location, and audiences to make the most out of your PPC Campaigns.

PPC Tip #2 – Focus On Impression Share

PPC advertisers need to closely track impression share. If you are not getting a large number of impressions, it indicates that you are not spending an appropriate budget for the keywords you are competing on.

The other possibility is that you don’t hold an appropriate rank in the google search results. You need to make sure that you are spending the majority of your budget on your top-performing keywords and campaigns. 

Make adjustments to enhance your impression share and show your ads to a qualified audience. 

PPC Tip #3 – Choose The Most Relevant Location

You must choose a target location depending on where your potential audiences might be present. For instance, if you are a national business such as Flipkart or Myntra then you should select the entire country as the target location in your campaign. 

But, if you are a bakery shop owner delivering cakes only to a specified location like a city or some cities then you must select your locations accordingly.

You can perform market research to identify your targeted audience and can even select radiuses around a location to show your ads.

Besides, you can bid down on the locations that are underperforming and can even exclude them. This way you can boost the performance of your PPC Campaigns. 

PPC Tip #4 – Use Device Targeting Carefully

You need to closely monitor this feature in Adwords.

Make sure that the landing pages that your users visit are mobile-friendly.

If your website is poorly designed, then you are most likely to lose valuable customers. 

Track the performance of your campaigns on mobile, computer, and tablet and make adjustments according to a particular device.

PPC Tip #5 – Reallocate Your Budget From Low-Performing Keywords To High-Performing Keywords

You should choose keywords that perform best within your niche audience. Focus on the keywords with high click-through rates and quality scores. You can find new keywords to add to your PPC campaign by looking at your Search Term Reports in Google AdWords. 

You can exclude keywords from your campaign that yield low results even after making bid adjustments, testing different match types. You can reallocate your budget from low-performing keywords to high-performing keywords. 

Finding the perfect balance of terms plays an integral role in your PPC strategy, and it takes time and planning to build your keyword list.

PPC Tip #6 – Create Special Landing Pages For Every Campaign

You should have a specially-created landing page for every campaign. Landing pages play a vital role in framing PPC strategies as they have the right information that customers need to make a decision.

The landing page should have a compelling call to action as it can get you ahead of your competitors. You can test various landing page designs and content to figure out which combination works for you.

Landing pages capture data of customers such as a name and an email address so that you can connect with your customers at a later time. Make sure that you ask for the minimum amount of information as the length of your form can adversely affect your conversion.

Make sure that your landing page loads quickly because if a landing page takes time to load it then it negatively affects the conversion rates.

PPC Tip #7 – Optimize Your Ad Copy

Ad copy should be optimized for every campaign several times a week. Analyze the ads with the highest click-through rate and lowest cost per conversion. 

You can perform A/B Testing of your ads to figure out the ads that are converting well and the ads that are underperforming.

The four elements of your ad copy that you should test are:

• Headline
• Body
• Link
• Keywords

Make your ads as action-oriented as possible, and suggest the actions to be taken to prospects to win the maximum clicks and conversions. 

PPC Tip #8 – Add Negative Keywords

Negative keywords instruct the search engines not to trigger ads for irrelevant terms. By adding negative keywords you can designate which types of searches show your ads. 

For instance, if you sell flowers there are many searches that can lead to fruitless results and can lead to a waste of money. Terms like cheap, free, etc. might be irrelevant to your business.

Therefore it is advisable to add such terms to your negative keyword list else it will drive irrelevant traffic to your website and reduce the number of conversions resulting in poor ROI.

PPC Tip #9 – Show Ads At The Right Time

You need to show your ads in front of your target audience at the most relevant time. Hence, you should pick the right ad schedule.

For example, most of the clients of B2B companies are active during 9-5 business hours. You should show your ads during these top-performing hours.

At first, you can show your ads 24/7, it will cost a bit more first but once you figure out the top-performing hours you can manage your ad schedule accordingly. 

PPC Tip #10 – Choose The Right Platform

You can advertise on various PPC advertising Platforms such as Google, Facebook, Amazon, etc.

You need to analyze which online advertising platform is working well for your PPC Campaigns.

For example, your Facebook PPC campaign might be generating a better ROI than your Adwords campaign. You can cut-off some of your Adwords PPC budgets and raise your Facebook ads budget to improve your sales and overall profits.

PPC Tip #11 – Leverage The Power of Ad Extensions

Ad extensions provide information about your business to people to help them make a decision.

Ad Extensions include a phone number, links to landing pages, and ratings to improve the viability of your ads in the search results. 

You have to manually set them up and it’s completely free. Ad extensions improve your CTR and boost sales.

PPC Tip #12 – Choose Single Keyword Ad Group

Single Keyword Ad Group can enhance your CTR and quality score. Moreover, it can decrease your cost per click and cost per conversions.

With the help of Single Keyword Ad Groups you can control the message match between keyword, ads, and landing page accurately. 

You can make your ad specific to keywords by including one keyword per ad group. You need to figure out your most valuable terms and then you can create attractive ads relevant to your keywords.

Conclusion

You need to optimize every aspect of your PPC campaign right from keyword research to landing page optimization to identify the changes that positively affect the results.

Google AdWords helps to boost your online presence and shows your ads in front of the most interested customers but you need to go through a good deal of trial in your PPC campaigns to achieve the best results.