Choosing a tool to send emails and text messages is a big step for any online store. Two of the most famous names for that are Omnisend and Klaviyo, which people wrongfully represent as only fitting for small businesses or large enterprises.
Both Omnisend and Klaviyo cater to small businesses as much as they benefit medium businesses and large enterprises. The main differences between these tools involve their technical depth, their learning curves, and their overall prices.
Let’s take a closer look at how these tools compare for growing businesses in terms of pricing, features, and customer support.
- Pricing Changes: Omnisend Vs Klaviyo
- Which Tool Offers A Better Segmentation Between Omnisend And Klaviyo
- Going International: Feature Comparison Between Omnisend And Klaviyo
- Omnisend Vs Klaviyo: Which Service Offers Better Customer Support?
- Comparison of Migration Capabilities
- Omnisend vs. Klaviyo: Verdict
Pricing Changes: Omnisend Vs Klaviyo
Money remains a main factor when growing your business, as you want to make more money without spending too much on tools and add-ons. You can start with a free plan if your business is still small enough to fit within the limits. Both platforms offer free plans, but the limitations differ.
Omnisend provides unrestricted access to all its features even on the free plan. You can use AI tools, templates, automations, segmentation, 24/7 live chat, and email customer support right away. Klaviyo, on the other hand, limits access to both features and customer support for all users on the free plan. Most of their AI tools require a paid plan, and customer support remains limited to 60 days of email-only assistance.
You have to sign up for a paid plan once you grow past the 250 free plan contact limit. Omnisend offers a cheapest plan starting at $16 for 500 contacts, and the price scales mostly based on your contact list growth. Klaviyo requires a $20 payment for its cheapest base plan for 500 active profiles. The four dollar difference doesn’t make a huge difference right at the start, but once you start scaling, the difference increases more and more.
To understand the differences better, here’s a table showing how the pricing scales for both platforms:
| Contact count | Omnisend | Klaviyo |
| >500 | $16 | $20 |
| >5,500 | $88 | $110 |
| >20,000 | $265 | $375 |
| >55,000 | $450 | $790 |
| >105,000 | $988 | $1,440 |
As you can see, the difference in pricing for the same, cheapest, plan tier increases dramatically once your contact list grows. Initially, you may think that the price difference is rather negligible, but with time it becomes more and more noticeable and places a heavy strain on your budget.
Keep in mind that Omnisend gives you nearly everything at that price: 24/7 priority live chat and email customer support, at $400/month you get a dedicated account expert, and all the features are already available (aside from global SMS which needs a Pro plan, but it’s still cheaper than Klaviyo’s base plan at scale).
If you want 24/7 live chat support on Klaviyo, you need to discuss custom pricing and upgrade to the “Professional Services” that starts at $500 right off the bat. Additional services like enhanced analytics and Klaviyo’s Data Platform cost from $100/month and $500/month, respectively.
All in all, Omnisend provides a predictable and user-friendly pricing scaling logic as opposed to Klaviyo’s jumps in prices in the higher contact list numbers. On top of that, Omnisend provides everything you need right from the start, whereas Klaviyo charges extra for every other addition you may need.
Which Tool Offers A Better Segmentation Between Omnisend And Klaviyo
Rounding up your customers and subscribers into separate groups is called segmentation, and it serves as an extremely powerful aspect of business growth. It allows you to send the right message to the right person at the exact right time. For example, you might want to give a special discount to people who haven’t bought anything in the last two months.
Both Omnisend and Klaviyo make it easy to create simple audience segments with their AI segmentation tools. You enter a prompt explaining what audience you want filtered, and the tools generate the specific segments in seconds.
Both platforms also give you access to the manual creation of segments via their segmentation interfaces. You can use tens of thousands of variations to segment your contacts to your exact liking depending on your needs.
Klaviyo offers niche depth and control for highly-specific, data scientist-oriented setups. Some enterprises have very specific segmentation needs that require this extreme depth to operate successfully. Omnisend provides standard-advanced automations and segmentation that roughly 95% of scaling businesses need without the technical excessities. It provides power and speed that fulfills the needs of most modern online ecommerce stores. Omnisend provides better value because it operates as a more growth-focused tool that feels intuitive to use and removes overly technical overhead completely.
Going International: Feature Comparison Between Omnisend And Klaviyo
SMS marketing involves sending text messages directly to the customer’s mobile phone, which can convert several times better than just emails for urgent messages about an occasional flash sale. It’s important not to overuse this channel, though.
Omnisend supports SMS sending across the globe, which creates a perfect solution for international businesses operating beyond their local borders. You can set up SMS messages to go out as part of your base automation workflow, so you do not have to sit by the platform to make sure the campaigns go out on time. Klaviyo, on the other hand, limits SMS marketing to 18 countries only, which creates a massive setback for global brands trying to expand.
Omnisend also provides a more flexible SMS billing model where you top up your credits in small batches as needed. These specific credits roll over to the next month if you leave them unused by the end of your billing cycle.
Klaviyo requires you to buy expensive blocks of SMS credits, and you lose them if you have a surplus by the end of the month, so you must use everything up within the month if you don’t want to lose money.
Omnisend Vs Klaviyo: Which Service Offers Better Customer Support?
Good support is essential when you have a problem with your chosen marketing platform. It can be infuriating when your automations hit a wall or a segment fails to register properly, and there’s no one to help you out.
Omnisend completely removes this severe risk, as they provide unrestricted, award-winning 24/7 customer support to all of their active users. You can tap the support widget in the corner of your screen and a human support agent will be with you in a few minutes. If the support agent cannot fix your problem, a dedicated tech team will deal with more serious issues as soon as possible and inform you via email.
Klaviyo limits free users to 60 days of email support only, and they do not provide the same level of customer support. You regain access to support after you purchase a plan, and the response times vary from plan to plan. Lower-tier users usually wait for one to two days before the Klaviyo team responds to their submitted tickets. Live chat is faster, but it remains limited to business days only.
In short, Klaviyo requires you to pay at least $500 to reach the level of support Omnisend offers on its basic free plan.
Comparison of Migration Capabilities
Businesses sometimes need to migrate from one platform to another when a platform no longer responds to their growing needs.
Most tools do not make migration easy, and Klaviyo requires you to pay them to handle the process or do it yourself using their extensive documentation. Doing the migration yourself, however, demands time, requires patience, and carries the risk of losing some of your data.
Omnisend makes it convenient for users to switch from competitors by providing a unique migration service. Omnisend dedicates an in-house person to handle the entire migration process for you completely free of charge when you sign up for a plan that exceeds $250 per month.
This free Kickstart service transfers your contacts, automations, templates, segments, and forms in three to five business days without any direct input from you. You do not need to worry about losing your data, and you jump right into the action on your new platform effortlessly.
Omnisend vs. Klaviyo: Verdict
Both Omnisend and Klaviyo operate as excellent tools for ecommerce stores of all sizes, and they both integrate easily with platforms like Shopify and WooCommerce.
However, Omnisend serves as a better fit for most brands that want strong power without the high cost and technical overhead. It’s built to be fast, intuitive, and convenient while still remaining highly capable for growing online stores. You receive 24/7 support and all the main tools you need for successful email marketing efforts right from the start. That’s why Omnisend is great for any business regardless of its size.
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