How To Do NFT SEO? Complete NFT Marketing Guide

A Non-Fungible Token (NFT) is a digital asset that acts as proof of ownership for physical and virtual assets like Tweets, videos, news articles, essays, domain name, physical art, photos, and many others. 

The difference between NFT and other cryptos is that it represents a unique cryptographic item that you cannot exchange for another. 

There is no other equivalence for an NFT, which means you cannot exchange it for another when trading. The asset is maintained in a digital ledger called a blockchain.

NFTs are becoming a trend today, and you can make money from them. You can only earn some money from NFT if you know how to create them, sport them, and bid for them. 

If you are wondering how to make some money trading NFT, then you are on the right page. This article shows you how you can do NFT SEO and improve your chances of making money from it.

How to Market NFT and Sell

Most people will not notice your NFT leave alone buy it if you cannot market it well. To attract buyers, most marketing agencies offer PR and influencer marketing services for digital asset owners.

If you want to encourage more people to bid for your NFT, you should communicate to your target audience. Let them know when you are planning to drop something new and when your NFT sale will begin. 

You can also take the help of video digital asset management software to build an optimized video library to market your NFTs.

Also, if you want to have successful bid participation and community building for your project, content marketing and social media marketing are crucial. To drive more profits from each sale you make, you should first market your project well. 

Related: Ways To Repurpose Digital Content

Your community will comprise of people who can spread the word about your NFT project, which means engagement is a necessary part of your marketing strategy. Let’s look at some of the ways you can market your NFT project in the digital space and improve your chances of selling.

NFT SEO Strategy# 1: Increase Your Visibility On Organic Search 

In most cases, buyers looking forward to buying NFT projects go on search engines to look for marketplaces. That said, if you want to increase your chances of these customers getting to you, you have to remain visible online. It means you should invest some time in conducting effective SEO. 

Some activities you can engage in if you want to increase your NFT website visibility on search include:

• Structuring your website for Google search 
• Get your website published on online directories
• Ensure Google and other search engines have verified your website domain as secure. Register your website and have your sitemap and website domain indexed by Google.
• Register your NFT website or marketplace with Google My Business to have it ranked at the top of SERP.
• Ensure the content you create and publish is of high quality and original
• Have a blog section on your website and create more pages.
• Ensure your article titles are more compelling for the target audience.
• Conduct keyword research to help you create quality content to publish. 

You can collaborate with an SEO agency to make your NFT website rank at the top of search engines. SEO drives the relevant organic traffic to your website to improve your chances of selling the project. 

Related: Ways To Drive Traffic To Your Shopify Store

You obtain more bids and price better when traffic improves your NFT popularity. In the long run, you increase your sales and revenue by simply investing in SEO.

NFT Strategy# 2: Optimise Your Site For Speed 

The first strategy to driving more visitors to your site is increasing the loading time. It should take seconds for your NFT website to open up so that people can read and navigate the various pages.

Related: Best Ways To Increase Site Speed

Google and other search engines use site speed to rank websites. Therefore, you should ensure your website loads faster by:

• Using a fast host or moving your website to a better host if most users complain of load time.
• Compressing your files and using the small size files if you can. Implement Gzip Compression for your website.
• Minimize the number of HTTPS requests.
• Optimize the size of images on your website.
• Use website caching to increase speed.
• Reduce the number of plugins on your NFT website.

NFT SEO Strategy# 3: Work With Influencers 

Getting help from opinion leaders and influencers is essential to marketing any NFT project. Although it does not bring instant results, you notice how useful it is working with influencers to promote your project. 

Ideally, an audience should hear about you somewhere else before they can become part of your community. 

That means if you already have people following your project on different platforms, bringing an influencer to talk about it can make them more confident about your project. Influencer marketing can also bring a new audience on board and help your community to grow. 

Related: Tips To Improve Your Digital Presence

When you reach out to an influencer, you should look at the number of views and comments under his videos. This way, you can tell if they can market your brand wide or not. 

NFT SEO Strategy# 4: Leverage The Power Of PR

In marketing, no PR is bad PR. The more media talks and writes about you, the more famous your brand or product becomes. Therefore, you should try to get various publications in various forms from interviews, quotes, ill articles, and many others. 

Also, depending on the specifics of your NFT project, you can work closely with the crypto and general media to promote your NFT project. With this strategy, you should not expect instant results. 

Use PR to build an excellent reputation for your project and a wider community on different platforms. You can attract more bids and increase sales in the long run when you leverage the power of PR.

NFT SEO Strategy# 5: Build An NFT Community 

The first step to marketing NFT is to build an online community. A community is an audience or ‘market’ for your project. When you form a community, always focus on clarity. That is explaining your project in simple words so that people know what it is all about. 

Start by creating an account on platforms like Discard, LinkedIn, Facebook, and Telegram. Millions of people use social media daily, and you can reach them when you are active on the platforms. 

Related: Best Tools To Measure Social Media Engagement

Once you create an account on a social platform, share informative posts that educate your audience on NFTs and what they are. Since NFTs are still new in the online space, you can develop educational videos that inform people of the project. 

Focus on providing value for every crypto enthusiast in all your posts and comments on social media platforms.

NFT SEO Strategy# 6: Target Brand Visibility Through Content Marketing

There are different content marketing tricks you can use to educate prospects about your project. Some forms of content marketing to use are interviews, research articles, infographics, and creating keyword-based blog posts. 

Related: B2B Content Marketing Ideas

Also, you can promote your NFT projects on platforms like Cryptopanic, Howtotoken, and Hackernoo, Reddit, and Pinterest. Post about your project on Quora and have people discussing it to increase your chances of getting a customer. 

NFT SEO Strategy# 7: Harness The Power Of Email Marketing 

Email marketing is one of the most effective ways to reach out to prospects. If you need to explain to your community what the latest in your NFT marketplace is, email marketing can help you achieve that quickly. 

You can start by launching a direct email marketing campaign. Reach out to every prospect that joins your community. Create a custom email for every user and send it at the right time. 

Related: Email Marketing Stats To Kickstart Your Campaign

Include information about your next project in the emails. Attach educational videos on the email to engage with the users, and don’t forget to notify them about the new trends in the industry. 

NFT SEO Strategy# 8: List Your NFT Project in Different Markets 

If you want to increase the chances of selling your project, you should list it in more than one marketplace. 

Choose a platform that fits the scope of your project. This is because different customers are found in different markets. For instance, if you have an educational artwork, list your project on SuperRare.  

Some of the largest marketplaces you can list your NFT project include OpenSea, MythMarket, AtomicMarket, Rarible, Enjin, and MakersPlace.

Enjin is one of the best platforms for listing any type of blockchain asset. Learn which marketplace is the best fit for your project. Also, do not forget to place your unique marketplace, if you come up with one, on the NFT marketplaces and projects. 

To boost your sales, you can as well list your project at trackers such as NFT Hunters.

NFT SEO Strategy# 9: Focus on Interface And Collaborations 

Here is a simple trick: if you want to increase your sales, you should focus on making the most functional and convenient interface on which your customers can buy and sell the project. 

You can start by including a UI and UX specialist in your team to evaluate the importance and usability of a service you offer to your customers. 

Related: SEO Project Management Tools

Focus on making the customer understand the various aspects of buying and selling the project and not necessarily the technical aspects of blockchain. 

A perfect example of collaboration is the high-profile FLOW project between UFC and the NBA. Most people trading on this project don’t even know they are buying NFT.

NFT SEO Strategy# 10: Hold Regular AMA Sessions

Another way to market your NFT project online is to conduct regular Ask Me Anything (AMA) sessions on different platforms. AMA sessions are the best you can have if you are looking forward to introducing your community to a new project. 

The community can use this opportunity and platform to understand more about the project, interact with the project leaders, and know what plans they have for the future. 

If you want to attract new users to your project, you can start by holding AMA sessions on large Telegram chats and YouTube channels. 

Follow it up with an internal AMA session inside your community in Discord and Telegram. Lastly, don’t forget to reward those who participate and remain active during your AMA sessions. 

NFT SEO Strategy# 11: Launch PPC on Social Media and Search 

Search platforms and social media are some of the best places to generate relevant inbound links to your website. Millions of people use social media, and once you link to such platforms, you can drive the right traffic to your website. 

Related: PPC Tips For Beginners

You can also attract people with interest in NFT by simply creating custom landing pages with accurate information about what they want. Additionally, running Pay per Click (PPC) on social media and search platforms also improves your chances of getting customers. 

Grab the target ad opportunities that Twitter, YouTube, Facebook, LinkedIn, and other social platforms provide to market your website. Also, you can leverage search and banner advertising via Bing Ads and Google. 

NFT SEO Strategy# 12: Work On Your CRO

Conversion Rate Optimization is another aspect of digital marketing you should look into. If you want to increase your online visibility and drive more people to your NFT website, you should harness the power of CRO to get more sales. 

Always ensure you apply CRO techniques to increase sales when you run your NFT marketplace on different platforms. If you want to convert website visitors, CRO is the best strategy to apply. Other strategies you can adopt are Social Media Marketing, PPC, and SEO.

Related: PPC Tips To Improve Campaign Performance

Final Thoughts 

In the virtual world, NFTs are used as proof of ownership for digital assets. As more people get informed about NFTs, they become more popular, leading to stiff competition in the industry. 

Therefore, if you want to make the most out of your NFT project, you have to harness the power of digital marketing and SEO. 

Apply the strategies and tips shared in this article to improve your NFT website visibility, drive more visitors, increase the lead, and convert more visitors to buyers. Harness the power of SEO to rank your website at the top and increase your sales.