Moosend is an email campaign tool for small and large businesses. This tool enables you to manage multiple email marketing campaigns like sending newsletters created with its in-built editor.
The device comes with automated workflows that are robust and more effective compared to what most of its competitors offer in the market.
The only downside of this platform is that customer support is available only five days a week and doesn’t include direct phone calls. The third-party integrations for the platform are also limited, another drawback you want to check out.
If you plan to have one of the best email marketing tools for your small business, Moosend is one of the best to choose. In this article, we give you a review of the tool, its pros, and cons, a reason why you should opt for the tool.
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Moosend Key Features
What features should you look for when shopping for the best email marketing tool for your small business? Moosend comes with lots of features that make your email marketing a walk in the park. Here we discuss some of those features you should look for:
The Dashboard
On the Moosend dashboard is a set of marketing efforts you would like to have in any tool.
The dashboard is more effective and gives you insights like the number of subscribers in your campaign, past and upcoming broadcast, and any changes in your email list.
Data Storage And Integration
Data integration and storage is another fantastic feature you find when you buy Moosend. You can use this tool to collect and store useful customer data for your digital and email marketing campaign.
Customer data is more useful if you intend to personalize marketing content, segment, and implement trigger emails. With the right set of data, you can determine which content is more engaging for your customers.
Related: Best Email Marketing Services
Segmentation
Using the data already stored in the system, Moosend allows you to segment your customers. It comes with segmentation tools that you can use to group your customers and choose the most effective communication channel to use when you want to reach them.
When you use segments, you are in a better position to increase the relevancy of your marketing content, such as emails and SMS. It also helps you to reduce the cost by reducing the send volume.
It is also possible to define the conditions for each segment that you want to include or remove from your list. The platforms enable you to allow up to 20 different conditions for each segment you choose. Moosend allows you to segment based on contact activity, contact information, and time.
With Moosend, you can choose more complex segments using different logic. Some of the operations included in Moosend are; is not, ends with, is empty, contains, does not contain, and many others.
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Data Field
Moosend organizes the contact information that you collect and store in the platform in data fields. You can use the data fields to segment all your contacts and send them personalized communications.
Some of the three primary data fields in Moosend include name, email, and phone number. The platform also allows you to send an unlimited number of custom emails targeted to collect more relevant and valuable information for marketing your business, like customer demographics, age, birthday, gender, and shopping behavior.
Related: How to Calculate Email Marketing Conversion Rate
Email Builder
Moosend also comes with an email editor that you can use to create professional and custom emails for your list. It has a drag and drops feature to add more content into your email like images, product features, articles, and sales buttons.
Some features you can add to your emails are video, text, timers, and social media icons. It also enables you to include conditional blocks into the email templates, making it easier to send tons of emails without spending time to customize them.
The conditional block feature on Moosend also allows you to create quality and unique content for your subscribers, depending on the type of data you have collected from your customers. For example, you can include a weekend offer on your direct emails only for a group of customers located in a geographic area.
Related: Best Email Marketing Examples
There are close to 70 pre-designed email templates you can choose from Moosend. This number of templates is less than what most of its competitors like AWeber provides. You can also use Moosend to preview how the emails you are about to send will appear on different browsers and desktops.
It also allows you to send yourself an email and have that view from the customer’s perspective. Test the emails across client display compatibility to find out how the email will look on different email service providers like Yahoo and Gmail.
Marketing Automation
With Moosend, you can create and send automated messages to your customers. It comes with pre-built flows that have defined triggers and timelines for 18 different drip campaigns. Such campaigns include abandoned cart, cross-sell, up-sell, repeat purchase reminder, and happy birthday email.
Related: Email Automation: Complete Guide
Use Moosend flow builder to create unique drip campaigns for your customers. The flow builder is a feature in Moosend that enables you to create automation workflows. Here are some triggers that Moosend can add to your workflow:
- Split flow
- Add and remove tag
- Webhook
- Set custom field value
- Trigger automation
A/B Testing
Moosend comes with an A/B testing tool that you can use to optimize email subject lines. That means you create different versions of your emails and send each version to a customer. Moosend then tracks how each version of the email you send will perform.
You can choose which of the email versions has the highest open and response rate. Some of the major components of the Moosend testing tool include email variations, variables like content information, length of testing, pool size, and winning metrics.
Related: Email Blacklists: How To Check And Avoid Them
Analytics And Reporting
Analytics and reporting are some features you should also look forward to when you subscribe to Moosend. With this feature, Moosend allows you to create various reports that can visualize key metrics and offer actionable customer insights you can use to plan and grow your business. Some of the metrics you can use Moosend to track are:
- Sent emails
- Clicked
- Unsubscribed
- Complained
- Activity by location
- Browsers most customers view your emails on
- Bounced emails
Related: Email List Growth Hacks For Massive Subscribers
Deliverability
As a business, you should go for email campaign platforms that ensure a high percentage of your emails reach the customers’ inboxes. This is known as deliverability, and Moosend does not fail you on this. To increase the deliverability of emails to customers, there are some best practices you should look for in any email platform you choose.
Some of the best practices that Moosend offers you include double opt-in, analytics and reporting, dedicated IP address, unsubscribe option, dedicated click tracking, and many others.
Integrations
There are over 39 unique and native third-party integrations that Moosend offers. However, this is a bit limited compared to what its competitors are offering in the market. For instance, MailChimp offers over 250 in-built integrations.
By using Moosend, you can connect to hundreds of other applications. The platform has made this possible by collaborating with other service providers like Zapier and PieSync.
To enjoy this feature, you have to spend more on your regular subscriptions. Other integrations you are likely to find when you subscribe to Moosend include Verifybee, PrestaShop, OpenCart, Convertful, WordPress, and many others.
Related: Email Marketing Stats To Kickstart Your Campaign
Moosend Pricing Plans
With multiple features that Moosend offers, does it mean it could be more expensive than other platforms in the market? That will depend on which platform you want to compare Moosend with. The platform comes with three different pricing plans for different market segments – the Free Plan, Pro Plan, and Enterprise Plan.
You are also allowed to request a customized plan based on what features you want. The amount you pay per subscription will depend on the number of subscribers on your mail list. This platform works on a sliding scale.
Moosend Free Plan
The Free Plan comes at no cost, making it the most preferable if you want to try using the platform first. Without spending a coin, Moosend allows you to access:
- Marketing automation
- Tracking insights
- Marketing Channels
- 100 plus integrations
- Brand and design experience
- Access to Application Programming Interface (API)
- Reporting insights and analytics
These features may not be enough on the Free Plan if you intend to reach out to many customers and convert them. The most useful features on any platform are landing pages and a sales funnel which are not available on the Free Plan.
Another factor to consider when going for the Free Plan is that it won’t help if you have any subscribers on your mailing list. Even one subscriber will force you to go for the paid plan to continue enjoying other features on the platform.
Related: Best Email Marketing Hacks For Restaurants
Moosend Pro Plan
After getting your first subscribers, you need an email marketing platform that helps you grow your business.
Moosend Pro Plan gives you all the key features you need to scale up your email marketing campaign. For instance, if you have a diverse audience and intend to create different landing pages, you have to choose the Pro Plan for the landing page editor. The Pro Plan offers you more feature than the Free Plan.
Here is what you get from the Pro Plan that is missing in the Free Plan:
- A limit of 5 team members
- Ability to create and custom landing pages
- Apply transactional emails
For this plan, the platform bills you based on the number of subscribers you have. For 2,000 subscribers, you can part ways with up to $8 per month.
Moosend Enterprise Plan
This is the most expensive plan in Moosend that allows you to send personalized emails to up to 200,000 subscribers on your mailing list. However, the platform does not indicate the actual price for this plan, meaning you have to reach out to the company to set up a plan based on the features you want to use.
You get your unique IP address, custom reporting, and many other features with the Enterprise Plan. There is nothing more than the core features found on the Pro Plan here.
Pros
- Offers you unlimited emails so that you stay in touch with your customers every time
- It comes with different integration and third party collaborations like Zapier
- There is customer support available to guide you on technical issues
- Comes with a lot of features, including email automation as a bonus
- The Pro Plan offers all the core features you may need, so you won’t need to upgrade the app
Cons
- Customer support is not available 24/7
- it is not easy to understand and use some of the complicated features on the platform
- The free plan does not provide a landing page feature, which makes it challenging to customize marketing content
- The user interface does not load easily
- It has issues with email deliverability on service providers like Yahoo
- The editor takes a while to load when creating newsletters
- There is limited personalization and outdated email templates
When is Moosend Recommended For Use?
Most marketing professionals would highly recommend you to subscribe to the Moosend Pro Plan if:
- You have some coding and technical knowledge of using complex email marketing platforms
- Integrations are essential to your marketing strategy
- You have an online business that is just starting. The Free Plan comes with some essential features to scale up your business
- You have experience with some of the most complicated user interfaces
- You need a landing page builder and email marketing tool
Final Thoughts
Moosend is one of the best email marketing tools you can have for your upcoming business. It comes with different pricing plans you can choose based on the features you want.
However, it doesn’t offer features for affiliate marketing and 24/7 customer support. If you need a platform that provides you unlimited email integration, email templates, and the ability to personalize the subject line, then Moosend is the way to go.
