Brands invest a lot of time and money in studying consumer behavior. Mobile and Smartphones is the next biggest platform that the businesses need in order to keep an eye on the demands of the consumers. In many countries, including the U.S., more Google searches take place on mobile devices than on computers.
At the end of the day, everything depends on the intent of the user. We turn to our phones with intent and expect brands to deliver immediate answers. We can broadly classify the intent of the user into 4 categories as follows:
I-want-to-know
I-want-to-go
I-want-to-do
I-want-to-buy
These are those moments where the people are actually expecting something from their brands. If the brands are able to understand this behavior of the consumers, they will hit jackpot everytime!
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