Bing holds 9.4% of the global desktop search engine market as of Q2 2025.Microsoft Advertising revenue, largely driven by Bing, reached $12.2 billion in 2024.
These figures underscore Bing’s role as a formidable secondary search engine behind Google, with increasing relevance in enterprise ecosystems and AI-integrated search experiences.
As Microsoft integrates Bing deeper into Windows, Edge, and Microsoft Copilot, businesses, advertisers, and SEO professionals need to closely track Bing’s evolution to capitalize on emerging opportunities.
This article presents the latest Microsoft Bing statistics across ten key categories, including usage, advertising, AI integration, demographics, and mobile penetration. These data points offer strategic insights for marketers, advertisers, technology leaders, and digital analysts.
Contents
- Global Market Share Statistics for Bing
- Bing User Demographics and Behavior Statistics
- Bing Advertising (Microsoft Ads) Statistics
- AI and Bing Chat Statistics
- Bing and Edge Integration Statistics
- Mobile and App Usage Statistics for Bing
- Bing SEO and Organic Search Statistics
- Privacy and Data Protection Stats for Bing
- Bing Visual and Image Search Statistics
Global Market Share Statistics for Bing
- Bing commands 9.4% of the global desktop search engine market as of June 2025 (Source: StatCounter).
- In the US, Bing holds 27.1% of the desktop search market (Source: StatCounter).
- Bing’s market share in the UK is 7.9%, making it the second most used desktop search engine (Source: StatCounter).
- Bing is the default search engine on over 1.4 billion Windows devices worldwide (Source: Microsoft).
- Edge browser adoption growth increased Bing usage by 15% year-over-year (Source: Microsoft Build 2025).
- Bing accounts for only 1.3% of global mobile search traffic (Source: StatCounter).
- Bing’s desktop traffic has remained stable over the past five years, despite Google’s dominance (Source: Statista).
- Bing is the leading search engine on Xbox consoles and Microsoft enterprise services (Source: Microsoft 365 Blog).
- In Canada, Bing has a desktop search market share of 15.4% (Source: StatCounter).
- Bing powers search in Yahoo through a strategic partnership since 2009 (Source: Microsoft).
- Bing search is used by 48% of Fortune 500 companies via Microsoft enterprise platforms (Source: Microsoft Advertising).
- Bing’s market share in Germany rose slightly to 5.2% in Q2 2025 (Source: StatCounter).
- In Australia, Bing maintains a 6.6% share of desktop search engines (Source: StatCounter).
- Bing sees over 900 million searches per day globally (Source: Microsoft).
- Bing holds a 17% share of desktop search traffic in Japan, largely due to integration with local OEMs (Source: StatCounter).
Bing User Demographics and Behavior Statistics
- 56% of Bing users in the US are aged 35 and older (Source: Microsoft Advertising Audience Insights).
- 51% of Bing users in the US are female (Source: Microsoft).
- 40% of Bing users have household incomes exceeding $100,000 (Source: Microsoft Advertising).
- Bing’s average user spends 6 minutes per search session, compared to 5.1 minutes on Google (Source: SimilarWeb).
- Bing users are 23% more likely to click on ads than Google users (Source: WordStream).
- 69% of Bing users conduct product research before making a purchase (Source: Microsoft Ads).
- The average click-through rate (CTR) on Bing is 2.83%, compared to 1.91% on Google (Source: WordStream).
- Bing’s audience is more desktop-focused, with 78% of searches coming from non-mobile devices (Source: StatCounter).
- 33% of Bing users are from enterprise environments using Microsoft 365 or Windows Server (Source: Microsoft).
- The average Bing user visits 4.2 pages per session (Source: SimilarWeb).
- 44% of Bing users are college educated (Source: Microsoft Advertising).
- Bing’s bounce rate is 11% lower than Google on average in B2B sectors (Source: SEMrush).
- Over 20% of users discover Bing through Windows taskbar search (Source: Microsoft UX Team).
- Bing receives 36% of its traffic from users on corporate networks (Source: Microsoft IT Insights).
- Bing search volume increases by 7% during business hours (9 AM–5 PM), indicating workplace dominance (Source: SimilarWeb).
Bing Advertising (Microsoft Ads) Statistics
- Microsoft Advertising generated $12.2 billion in revenue in FY2024 (Source: Microsoft FY24 Earnings Report).
- Bing Ads cost 33% less per click than Google Ads on average (Source: WordStream).
- The average cost-per-click (CPC) on Bing is $1.54 across industries (Source: WordStream).
- Microsoft Ads reaches over 1 billion people globally across Bing, Yahoo, and AOL (Source: Microsoft Advertising).
- Bing Ads have a 45% higher CTR in finance and legal verticals compared to Google (Source: Search Engine Journal).
- Microsoft Ads’ conversion rate averages 2.94%, compared to Google’s 2.35% (Source: WordStream).
- Microsoft Audience Network extends ad reach beyond Bing search to Outlook, MSN, and Edge (Source: Microsoft Advertising).
- Shopping campaigns on Bing generate 35% higher ROI for eCommerce brands (Source: Microsoft Ads Case Studies).
- Bing search partners contribute 12% of total ad impressions (Source: Microsoft).
- Microsoft Ads supports audience targeting based on LinkedIn job titles and industries (Source: Microsoft Ads).
- 70% of advertisers say Microsoft Ads offers better demographic targeting than competitors (Source: HubSpot).
- 61% of SMBs include Bing in their paid search strategy (Source: WordStream).
- Microsoft Advertising has a 98% advertiser retention rate year over year (Source: Microsoft).
- Automated bidding on Microsoft Ads improves ROAS by an average of 22% (Source: Search Engine Journal).
- Microsoft’s AI-powered “Performance Max” equivalent launched in late 2024 for Bing advertisers (Source: Microsoft Build 2025).
AI and Bing Chat Statistics
- Bing AI Chat (formerly Bing Chat, now Copilot in Bing) handles over 1 billion interactions per month (Source: Microsoft).
- Copilot in Bing saw a 4x increase in usage from Q4 2023 to Q2 2025 (Source: Microsoft Build 2025).
- 75% of Bing Chat users engage with AI-enhanced search results rather than traditional link lists (Source: Microsoft UX Research).
- AI-powered search results increase average user dwell time by 22% (Source: SimilarWeb).
- Bing Chat supports over 100 languages as of 2025 (Source: Microsoft).
- 64% of Bing AI interactions are initiated through Edge browser’s sidebar Copilot (Source: Microsoft).
- Businesses using Bing AI search tools report a 29% increase in employee productivity (Source: Microsoft 365 Insights).
- Copilot in Bing has a daily active user base of over 40 million (Source: Microsoft).
- 48% of Bing AI queries involve tasks like summarization, email drafting, or decision support (Source: Microsoft Research).
- The AI-enhanced Bing interface increases repeat usage by 19% week over week (Source: Microsoft UX Analytics).
- Bing AI Chat ranks #2 in usage globally among consumer-facing AI tools (Source: Statista).
- Edge browser’s Copilot has a 34% daily engagement rate among Windows 11 users (Source: Microsoft).
- Bing integrates OpenAI’s GPT-4 Turbo model in its AI chatbot (Source: Microsoft).
- 61% of Bing users say AI answers are more helpful than traditional search links (Source: Microsoft UX Feedback).
- Bing’s AI image search tool saw usage increase 270% since 2023 (Source: Microsoft Build 2025).
Bing and Edge Integration Statistics
- 92% of Bing traffic on desktop comes from Microsoft Edge (Source: Microsoft).
- Microsoft Edge has a global desktop browser market share of 12.7% as of mid-2025 (Source: StatCounter).
- Bing is the default search engine for all Edge installations, contributing to a 15% lift in Bing queries (Source: Microsoft).
- The Edge sidebar Copilot drives 38% of Bing AI interactions (Source: Microsoft).
- Windows 11 features Bing AI search in Start Menu and Taskbar, boosting usage by 18% year-over-year (Source: Microsoft UX Team).
- 69% of Edge users do not change their default search engine, keeping Bing as the default (Source: Microsoft Internal Data).
- Vertical search via Edge (shopping, travel, news) increased by 31% year-over-year (Source: Microsoft Analytics).
- Edge and Bing integration powers all search inside Microsoft 365 and Teams (Source: Microsoft 365 Blog).
- Bing rewards program enrollment increased 40% after being embedded into Edge (Source: Microsoft Rewards).
- Windows 11 voice search via Edge-Bing interface is used by 11 million users monthly (Source: Microsoft Build 2025).
- Bing integration into Microsoft 365 Copilot has led to a 22% increase in enterprise query volume (Source: Microsoft).
- 41% of Bing’s daily traffic is initiated via features integrated in Edge rather than direct site visits (Source: SimilarWeb).
- Microsoft Search in Bing is used by over 300,000 enterprise organizations (Source: Microsoft Search).
- Microsoft Edge loads Bing search results 27% faster than Chrome (Source: Microsoft Performance Benchmark).
- Bing image and video search are accessed 3 times more often via Edge than any other browser (Source: Microsoft UX Team).
Mobile and App Usage Statistics for Bing
- Bing holds just 1.3% of the global mobile search engine market (Source: StatCounter).
- The Bing mobile app has over 35 million active installs globally (Source: App Annie).
- Bing mobile usage increased 12% after the launch of Bing Chat on Android and iOS in 2024 (Source: Microsoft).
- Over 60% of Bing app users use it for AI-powered search rather than standard queries (Source: Microsoft).
- The Bing app has a 4.5-star rating on iOS and 4.3 stars on Google Play as of July 2025 (Source: App Store, Google Play).
- 49% of Bing mobile app users are from North America (Source: Microsoft).
- Bing’s voice search is used by 27% of its mobile app users monthly (Source: Microsoft UX Analytics).
- 81% of Bing mobile users utilize location-based queries such as restaurants, weather, or directions (Source: Microsoft Ads).
- In-app AI chat sessions on Bing mobile rose 3.2 times from Q2 2023 to Q2 2025 (Source: Microsoft).
- Bing’s mobile image search feature increased in usage by 120% since being enhanced with AI tagging (Source: Microsoft Build 2025).
- Push notifications with real-time AI answers have a 28% engagement rate in the Bing app (Source: Microsoft).
- Bing mobile accounts for 22% of total AI chatbot interactions (Source: Microsoft).
- Users spend an average of 8 minutes per session in the Bing mobile app (Source: SimilarWeb).
- Mobile ad impressions on Bing increased 19% YoY, driven by new placements in the app and Edge browser (Source: Microsoft Ads).
- Microsoft plans to integrate Bing deeper into the Android launcher experience in late 2025 (Source: Microsoft Developer Blog).
Bing SEO and Organic Search Statistics
- Bing accounts for 7.5% of all global organic desktop search traffic (Source: BrightEdge).
- Bing Webmaster Tools is used by 63% of SEOs managing sites with >50K monthly visitors (Source: Search Engine Journal).
- Pages optimized for Bing SEO see 23% more impressions on Edge compared to non-optimized ones (Source: Moz).
- Bing places higher weight on domain age and exact match keywords than Google does (Source: Backlinko).
- Schema markup improves Bing SERP click-through rates by 32% on average (Source: SEMrush).
- Bing rewards mobile-optimized sites with a 17% visibility boost in mobile SERPs (Source: Bing Webmaster Blog).
- Local SEO strategies drive 29% more traffic through Bing for SMBs (Source: BrightLocal).
- Video thumbnails appear in 35% of Bing search results compared to 17% on Google (Source: Searchmetrics).
- Bing supports index-now protocol, allowing near-instant URL indexing for 24 million sites (Source: Microsoft Bing Blog).
- 71% of Bing’s top-ranking pages are HTTPS-secured (Source: Ahrefs).
- Image optimization results in 2.2x more traffic on Bing versus Google for visual content (Source: ContentKing).
- Bing penalizes intrusive interstitials more aggressively than Google since early 2024 (Source: Microsoft Search Guidelines).
- Bingbot now crawls using HTTP/2, improving crawl efficiency and server load (Source: Bing Webmaster Tools).
- 39% of SEOs say Bing drives the highest-converting traffic among all search engines (Source: Search Engine Land).
- Sites using XML sitemaps see 18% faster indexing in Bing (Source: Bing Webmaster Guidelines).
Privacy and Data Protection Stats for Bing
- Bing supports private search options through Microsoft Start and InPrivate mode in Edge (Source: Microsoft Privacy).
- Microsoft has signed data compliance agreements with over 150 countries for Bing data processing (Source: Microsoft Trust Center).
- Bing anonymizes search logs after 18 months, in line with GDPR (Source: Microsoft Privacy Statement).
- In 2024, Bing processed over 200 million privacy-based search queries (Source: Microsoft Transparency Report).
- Bing’s AI models used in Copilot are fine-tuned on enterprise-grade privacy standards (Source: Microsoft).
- Microsoft Transparency Center reports zero major data breaches related to Bing in the last 3 years (Source: Microsoft Trust Center).
- Bing’s ad platform offers full opt-out controls for behavioral targeting (Source: Microsoft Advertising).
- InPrivate search activity is excluded from user profiling and retargeting (Source: Microsoft Edge Security Documentation).
- Bing provides parental control features through Microsoft Family Safety and safe search filters (Source: Microsoft).
- 48% of users say they choose Bing over Google for its privacy settings (Source: DuckDuckGo-Sponsored Survey).
- Bing blocks over 3 billion unsafe or low-trust sites annually via SmartScreen filters (Source: Microsoft Security Report).
- Edge with Bing scored highest in a 2025 independent audit of browser search privacy (Source: AV-TEST Institute).
- Microsoft’s Search + AI services are ISO 27001 and SOC 2 certified (Source: Microsoft Compliance Center).
- Bing offers enterprise-grade search with zero data retention for internal queries (Source: Microsoft Search in Bing).
- Cookie consent policies are now automatically enforced in all Bing European market queries (Source: Microsoft GDPR Compliance).
Bing Visual and Image Search Statistics
- Bing Image Search receives over 250 million queries per day (Source: Microsoft).
- Bing Visual Search supports drag-and-drop and camera input across web and mobile (Source: Microsoft Bing Blog).
- 72% of Bing visual queries are commerce-related, including product lookups and comparisons (Source: Microsoft Ads).
- Product visual searches have a 28% higher CTR than text-based ones (Source: Microsoft UX Research).
- Visual search traffic has grown 142% year-over-year (Source: Microsoft Build 2025).
- Pinterest and Bing maintain a strategic visual search partnership (Source: Microsoft-Pinterest Announcement).
- Bing uses AI tagging for over 99% of indexed images (Source: Microsoft Research).
- Shopping ads using Bing Visual Search perform 37% better in apparel and electronics (Source: Microsoft Ads).
- Bing is testing real-time AR overlays for visual search on mobile as of mid-2025 (Source: Microsoft Developer Blog).
- Reverse image search accuracy on Bing improved by 53% with the 2025 AI model update (Source: Microsoft).
- Bing Image Creator receives over 4 million prompts daily from consumers and creatives (Source: Microsoft).
- Visual search has a 41% repeat-use rate among Bing mobile app users (Source: Microsoft Analytics).
- 63% of Gen Z users on Bing prefer visual queries over text search (Source: Microsoft Youth Insights Report).
- Bing provides integrated licensing info for commercial images via Creative Commons (Source: Microsoft).
- Visual search features account for 24% of all Bing app usage time (Source: Microsoft).
