If you’re an SEO professional, regularly measuring the success of your link building efforts to ensure they are delivering value is essential.
With more and more competition for organic search engine traffic, it’s important to be able to track tangible results like placement in the SERPs (Search Engine Results Pages) and website visitors that can be attributed to links.
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To do this effectively requires having a good understanding of all the different ways you can measure both on-site and off-site success metrics.
In this blog post, we will explore some practical ideas for tracking your link building successes so you can determine which strategies work best for your business.
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Check Link Quality
Another key factor in measuring link success is to check the quality of each link. The higher quality a link is, the more likely it is to have an impact on SEO rankings.
To do this, you’ll need to take into account factors such as domain authority, page authority, trust rank, relevance, anchor text diversity, outbound links and other metrics related to link quality.
If a link doesn’t meet certain criteria for quality then it’s probably not going to bring any value in terms of SEO rankings.
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Link Performance Metrics
Once you have identified quality links, you need to measure how well those links are performing. You can do this by tracking metrics such as clicks, impressions, bounce rate, time on site, and conversions.
If you are unsure regarding the link performance metrics, you can take the help of specialized link building services like Resolve.
These metrics will give you an indication of how well each link is driving traffic to your website. Knowing which links are performing best can be invaluable when deciding where to invest most of your efforts when building links in the future.
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Link Context Analysis
In addition to measuring a link’s performance metrics and quality, it’s also important to consider its context within the page it’s linking from.
Does the link come from a high-authority source? What type of content does that source generally post? Is there any potential for collaboration? Answering these questions can help you decide if pursuing a certain link is worth your effort or not.
Link building is a complex journey that involves many variables and moving parts, but with the right metrics and analysis, any savvy marketer can build a successful SEO strategy.
Increased click-through-rates from organic search results indicate that the steps you have taken have worked, however, the only true way to measure link performance is to continually analyze key metrics such as quality, placement, context and performance.
Failure to regularly review these metrics may leave your content in an unoptimized state which could result in lost site rankings or worse – lost sales.
Take the time to track your links’ performance and run a context analysis every couple of weeks or so to ensure your content’s visibility on search engine pages and its ability to convert visitors into customers.
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Conclusion
As they say, knowledge is power! With these tips and application of analytics tools, you can use the power of data science to create laser sharp link building strategies that will give you an edge over those who don’t measure success beyond clicks alone.
Utilizing all available information gives you the best chance for success when it comes to measuring link effectiveness for your brand or website.
