Matt further says, instead of concentrating on the links part, try to concentrate more on the user experience part like the bounce rate of the site, the goal flow, the speed of the site, the time spend on the site etc. He clearly hints out that SEO should be search experience optimization and not search engine optimization 🙂
Also See:
How to Rank in Google
How to Design Seo Friendly Web Page
How to Make Your Website More User Friendly
Benefits of Seo
Age Speed Important for Ranking
Link farms
How to create backlinks that Google loves
Site wide links
Analyzing your competitor backlinks
Importance of backlinks
Broken Links
Top ways to get natural backlinks
Google Search Quality Updates
Page Layout Algorithm
Google Plus and Seo
mod Page Speed for Apache