Currently, around 67% of marketers are using marketing automation tools and the growth of the marketing automation industry is increasing by 31% year by year.
A marketing automation tool is a platform designed for marketers to automate their day-to-day time-consuming marketing activities like monitoring brands profile on social media, sending hundreds of emails to customers, and capturing the leads. With the help of these marketing automation tools, marketers can create simple automated workflows with triggers and actions to save time and reinvest it on other important works.
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Nowadays, marketing automation tools are an essential resource for businesses of all sizes to improve performance.
After doing some research, I have found the 5 best marketing automation tools you can use in your business to see good results.
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So, here is the list:
1- Marketo
Marketo is an outstanding marketing automation tool that powers some of the leading brands including Fujitsu, Panasonic, Mitel, and BetterCloud. It is a product provided by Adobe.
Marketo automation offers content personalization, experience automation, sales partnership, cross-channel engagement, marketing impact analytics, and a marketing data environment.
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Marketo also supports multiple languages like English, Deutsch, France, and Chinese.
Top Features
- By using Marketo’s “Personalized Content” feature, you can deliver content based on engagement, intent, and offline data to engage customers.
- It offers fully customizable reports in visual formatting for easier understanding.
- You can create personalized emails using Marketo’s drag and drop email builder with a WYSIWYG editor and responsive designs.
- Marketo offers some of the most important integrations like Facebook Ads, Google AdWords, and LinkedIn for quick import.
Pricing
Marketo offers three plans that are select, prime, and ultimate. To get pricing details, you can contact Marketo’s sales team.
2- HubSpot Marketing Automation
HubSpot is a well-known marketing, sales, and service software company. HubSpot marketing automation tool helps you to automate your complex workflows like emails. Whether you are a small organization or a large enterprise, you can use HubSpot for all your marketing needs. Over 100k companies including Suzuki, Trello, Soundcloud, and G2 in over 120 countries using HubSpot to grow their business.
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Top Features
- HubSpot allows you to automate email campaigns with various triggers, actions, and conditions without any code.
- With a visual editor, it is easy for you to make clear and complex workflows in simple steps.
- You can use HubSpot workflows for score leads, webhooks, copying values, and managing data.
- With advanced segmentation, you can check the customer’s behaviour with your workflows that you can further use to target customers for better performance.
Pricing
HubSpot Marketing Automation offers two pricing plans:
- Professional: $800 per month (up to 300 workflows)
- Enterprise: $3,200 per month (up to 1,000 workflows)
3- Zapier
With over 3,000 apps integration including Google Ads, Google Contacts and WordPress, Zapier makes your complex works easy. Zapier is trusted by leading brands like BuzzFeed, Spotify, Adobe, FOX, and inVision.
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Top Features
- Zapier provides an easy to use automation editor to create any type of workflow in simple clicks.
- You can monitor social media mentions over Twitter using Zapier’s Twitter app integration. It automatically takes further action like sending you a mail or message on Slack.
- Zapier provides in-build “Zaps” or workflow templates with already added trigger and action.
- It provides high data security to keep your data compliant with GDPR and CCPA.
Pricing
Zapier offers five pricing plans:
- Free: $0 per month (up to 5 workflows with 100 tasks)
- Starter: $19.99 per month (up to 20 workflows with 750 tasks and 3 premium apps)
- Professional: $49 per month (unlimited workflows with 2,000 tasks and unlimited premium apps)
- Team: $299 per month (up to 50,000 tasks)
- Company: $599 per month (up to 100k tasks)
4- ActiveCampaign
ActiveCampaign is a customer experience and marketing automation platform. To create incredible customer experiences, ActiveCampaign provides you with marketing automation, email automation, and CRM tools.
ActiveCampaign is more than just an email marketing platform, it helps you in various ways to grow your business like offering migration services, site tracking, and advanced reports. The ease of use and great features of ActiveCampaign makes it a trustable software for over 130k businesses.
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Top Features
- ActiveCampaign offers over 850 integrations including Shopify, WordPress, and Salesforce.
- With a drag and drop automation builder, you can create automated workflows with a few steps.
- With event tracking, you can track every step of users like clicks and page views to further use them to improve your marketing.
- With an automation map, it’s easy for users to see and update all the automation in one place.
Pricing
ActiveCampaign pricing starts from $9 per month for up to 500 contacts and goes up to $405 per month for up to 100k contacts. If your requirements are more than 100k then you contact the sales team for pricing info.
5- Sprout Social
Sprout Social is a social media management and automation tool that helps you in creating, publishing, scheduling, engaging, and analysing your social media content. It is trusted by over 25,000 small, medium, and large organizations including Shopify, Columbia, Unicef, Havas, and IHG. Sprout Social offers tons of great features like smart inbox, message tasking, engagement reports, chatbots, social CRM, image editing, and mobile publishing.
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Top Features
- With Sprout Queue and Viral Post feature, you can send content automatically at the perfect time when users are most engaged.
- With Smart Inbox features, you can engage and monitor messages over social media platforms including Facebook, Instagram, Twitter, and LinkedIn in one place.
- You can easily curate and manage social media content with the help of Sprout Social’s Android and iOS app.
- With Sprout Social’s Content Calendar, you can plan and schedule your future content in an efficient manner.
Pricing
Sprout Social offers three pricing plans:
- Standard: $99 per month (up to 5 social media profiles and social inbox)
- Professional: $149 per month (up to 10 social media profiles and helpdesk integration)
- Advanced: $249 per month (up to 10 social media profiles, content library, and automation tools)
Conclusion
Selecting the best marketing automation platform for your business is a bit difficult task as the right selection depends on the platform features, provided integrations, ease of use, and the price. The above comparison helps you in choosing the best tools that fit both your needs and budget.
