LinkedIn is one of the most prominent and reliable platforms to build and grow your professional circle. The best part about LinkedIn is that you can even market your offerings to the right set of people with an increased chance of conversions.
Surprisingly, a considerable portion of content marketers invests time for curating content for several social media profiles like Facebook, Instagram, and Twitter. But they overlook the importance of creating smart content for LinkedIn. The potential of LinkedIn is still hidden to many, but it is 2022 and undoubtedly a high time that you stop taking the marketing capacity and power of LinkedIn.
Related: Top Digital Marketing ROI Stats
This article includes some unbelievable LinkedIn marketing stats that will bring your attention to the need for and importance of LinkedIn marketing.
Let’s begin.
1- LinkedIn User Statistics
If you are still wondering what the scope of LinkedIn marketing is, then here are some statistics that hold the massive scope of opportunities for your brand to explore.
Here are the top LinkedIn marketing stats related to users:
- LinkedIn has over 722 million members. These numbers are expected to grow even further in the coming years. (LinkedIn)
- The platform has over 675 million active monthly users. (LinkedIn)
- 40% of the total monthly active users claim to use LinkedIn on a daily basis. (Omni Core Agency)
- The user goal or benchmark of LinkedIn is to have a user base of over 3 billion active users. (Wired)
- Forty million daily LinkedIn users are in a decision-making process, while 61 million people belong to the category of senior-level influencers. (Business for LinkedIn)
- Amongst fortune 500 companies, LinkedIn is the widely used social media platform. (Business For Linkedin)
- Microsoft bought LinkedIn for $26.2 billion in 2016. (Fortune)
- Out of 2 billion millennials resent across the globe, only 87 million are leveraging the power of LinkedIn. (Business For LinkedIn)
- Out of 87 millennials using LinkedIn globally, only 11 million are in decision making positions. (LinkedIn)
- LinkedIn profiles with pictures on it get 21 times more views and 36 times more messages. (Expanded Ramblings)
- Of all active LinkedIn users, around 44% of them are women. (Expanded Ramblings)
- 57% of total LinkedIn users are men. (Statista)
- The Slideshare of LinkedIn now has over 70 million monthly active users. (Tech Crunch)
- The Slideshare of LinkedIn has over 18 million content pieces uploaded. (Expanded Ramblings)
- Half of all the adults of the United States of America, who have a college degree, use LinkedIn. (Pew Research)
- 70% of the total user base of LinkedIn, lives out of the United States of America. (Foundation Inc.)
- Around 53% of Americans use LinkedIn. (Omni Core Agency)
- Around 844.11 million people visited LinkedIn from July to December 2019. (Similar Web)
- Employees are fourteen times more likely to share the content uploaded by their employers than any other content type. (Business For LinkedIn)
- Users are more likely to engage more with a colleague than any other individual. (LinkedIn)
- Over 30 million companies have their presence on LinkedIn. (Business for LinkedIn)
- Over half a billion professionals globally gather on LinkedIn. (Business for LinkedIn)
2- LinkedIn Content Marketing Stats
The power of creating and marketing your branded content over LinkedIn might fetch you some extravagant results. Here are some LinkedIn marketing stats related to content marketing:
- B2B content marketers prefer LinkedIn to market their 94% of the overall content. (Business for LinkedIn)
- Every week (7 days), there are over 9 billion content impressions on LinkedIn. (Business for LinkedIn)
- Only 3 million active LinkedIn users share content on a weekly basis. (Accu Agency)
- 50% of all social traffic to B2B blogs and websites comes from LinkedIn. (Sumo)
- 91% of online marketing executives believe that LinkedIn is one of the best social media platforms to find quality content. (Business for LinkedIn)
- 92% of B2B content marketers incorporate LinkedIn in their digital marketing mix. (Demand Wave)
Related: Content Marketing ROI Stats
3- LinkedIn Publisher Statistics
Here are some LinkedIn marketing stats to help you understand the importance of publishing content on LinkedIn.
- Surprisingly, only 1 million individuals have published an article on LinkedIn, which is surprisingly very low. (LinkedIn)
- Over 45% of total people who prefer to read an article on LinkedIn belong to a senior level position group like Vice President’s, Managers, C-Level personnel, and Directors. (LinkedIn)
- Feed updates are viewed over 280 billion times yearly. (Business for LinkedIn)
- Article content in between 1700 to 2100 words gets more shares on LinkedIn than short-form content. (OK Dork)
- Posts with lists and how- to’s performs the best on LinkedIn and can get up to 2 times more views. (OK Dork)
- Posts that have either 5, 7, or 9 headings are more likely to perform the best. (Baker Marketing Services)
- In 2016, out of 500 most shared articles on LinkedIn, only 30 were in small list format. (Content Marketing Institute)
- Live streaming videos on LinkedIn increased by 158% in the year 2020. (Business for LinkedIn)
- Articles that have 40 to 49 characters in the title are more likely to perform better on LinkedIn feed. (OK Dork)
- LinkedIn posts that have precisely eight images will perform undoubtedly better than any other positions with less or more pictures. (OK Dork)
- LinkedIn has a domain authority of 100. (Moz)
Related: B2B Content Marketing Ideas
4- LinkedIn B2B Marketing Statistics
Here are some B2B focused marketing for LinkedIn:
- Surprisingly, 97% of B2B content marketers use LinkedIn. (Business for LinkedIn)
- 7% of B2B leads come from Facebook, 13% of them on Twitter, and 80% of them on LinkedIn. (Neil Patel)
- 79% of B2B marketers admit that they consider LinkedIn as an excellent platform to attract quality leads. They use different LinkedIn B2B marketing tools and LinkedIn lead generation tools for this task. (SlideShare-Net)
- 59% of B2B content marketers say that LinkedIn generates the lead for their brands. (Demand Wave)
- 38% of B2B marketers believe that LinkedIn helps them generate more and more revenue. (Demand Wave)
- 71% of B2B marketers admit that LinkedIn is a part of their marketing strategies. (Demand Wave)
- 46% of total social traffic on corporate websites come from LinkedIn. (Business for LinkedIn)
- 90% of B2B marketers believe that they have reduced the cost per acquisition with the help of LinkedIn lead generation forms. (Business for LinkedIn)
- LinkedIn generates three times more conversions than Facebook & Twitter. (HubSpot)
- 65% of B2B companies have acquired at least one customer with the help of LinkedIn marketing. (Business 2 Community)
- One in every 3 LinkedIn group posts that converted had a question mark in the subject line. (Hotjar)
- The average length of a post that has the most chances for conversion includes 248 characters. (OK To Post)
- LinkedIn accounts for over $1.86 billion in the yearly revenue for 2021. (Office Apps)
- LinkedIn has 15 times more content impression than job ads. (Business for LinkedIn)
- Cost per lead on LinkedIn is comparatively lesser (28%) than Google Adwords. (Business for LinkedIn)
Related: Top B2B Marketing Stats
Conclusion
If you are still not leveraging the power of LinkedIn to market your brand, then all the statistics mentioned above will help you get a clear idea about why you should start now.
