Estate planning might sound like something reserved for the ultra-wealthy, but it’s a crucial part of financial responsibility for everyone.
So why focus on estate planning keywords? Because your clients are searching for terms like “wills and trusts,” “power of attorney,” and “inheritance law.” In fact, searches related to estate planning have seen a 20% year-over-year growth in the U.S. alone. That means attorneys, financial advisors, and planning professionals need to align their content with what people are actually typing into search engines.
Using synonyms like “legacy preparation,” “asset distribution,” or “inheritance strategy” can help your content show up for a wider range of queries. Likewise, leveraging latent semantic indexing (LSI) keywords such as “probate lawyer,” “estate tax planning,” or “trust administration” helps Google better understand your content and improve its ranking.
Let’s find the top keywords for estate planning for SEO, PPC, and digital marketing.
Estate Planning Keywords Keyword Monthly Searches Approx. CPC ($) power of attorney 77,000 0.80 durable power of attorney 27,000 0.90 power of attorney form 23,000 0.90 medical power of attorney 16,000 0.80 estate planning attorney 15,000 4.00 probate lawyer 12,000 3.50 probate attorney 11,000 5.00 what is power of attorney 7,600 0.15 estate lawyer 5,400 3.50 estate attorney 4,700 13.00 estate planning lawyer 4,000 3.50 trust lawyer 2,700 2.50
General Estate Planning Search Terms Keyword Monthly Searches Approx. CPC ($) estate planning 12,000 2.00 estate plan 6,500 1.80 estate planning checklist 2,300 1.50 what is estate planning 1,800 0.60 estate documents 1,200 1.20
Power of Attorney & Directives Keyword Monthly Searches Approx. CPC ($) power of attorney 77,000 0.80 durable power of attorney 27,000 0.90 power of attorney form 23,000 0.90 medical power of attorney 16,000 0.80 advance medical directive 5,200 0.75
Keywords For Wills & Probate Lawyers Keyword Monthly Searches Approx. CPC ($) will preparation 8,000 1.10 legal will 4,500 0.95 executor of will 2,200 1.00 probate lawyer 12,000 3.50 probate attorney 11,000 5.00 probate court 3,800 1.20
Keywords For Trusts Keyword Monthly Searches Approx. CPC ($) living trust 18,000 1.40 revocable trust 9,000 1.60 irrevocable trust 4,800 1.70 trust fund 6,100 1.30 trust lawyer 2,700 2.50
Keywords For Legal Help & Estate Planning Lawyers Keyword Monthly Searches Approx. CPC ($) estate planning attorney 15,000 4.00 estate lawyer 5,400 3.50 estate attorney 4,700 13.00 estate planning lawyer 4,000 3.50 trust lawyer 2,700 2.50 probate lawyer 12,000 3.50
Specialized / Niche Keywords Keyword Monthly Searches Approx. CPC ($) special needs trust 1,500 2.20 estate planning for small business owners 900 1.80 charitable giving trust 700 1.60 digital asset planning 650 1.50 elder law 4,200 3.00
Lifetime Trusts & LPAs Keyword Monthly Searches CPC / Competition lifetime trust 9,000 $1.60 / Medium living trust vs LPA 1,200 $2.00 / Medium lasting power of attorney form 4,500 $1.80 / High grant lasting power of attorney 2,800 $1.75 / Medium LPA registered 1,000 $1.50 / Low revoke LPA 900 $1.40 / Low LPA cost 1,500 $1.65 / Medium lifetime trust benefits 800 $1.55 / Medium lifetime trust setup 700 $1.70 / Medium lifelong trust vs trust 600 $1.50 / Low living trust attorney 3,000 $2.20 / High durable LPA 1,100 $1.60 / Medium property and financial LPA 1,300 $1.85 / High LPA solicitor 1,800 $1.90 / High make a lifetime trust 500 $1.55 / Low trust planning LPA 400 $1.60 / Low setting up lasting power of attorney 1,700 $1.75 / Medium customer LPA forms 600 $1.50 / Low LPA vs POA 1,200 $1.45 / Medium registeringlasting power of attorney 900 $1.80 / High
Inheritance Tax Keywords Keyword Monthly Searches CPC / Competition inheritance tax 12,000 $2.50 / High inheritance tax calculator 5,500 $1.80 / Medium inheritance tax threshold 4,200 $1.90 / Medium UK inheritance tax rules 3,000 $2.10 / High inheritance tax estate planning 1,600 $2.30 / High how to avoid inheritance tax 2,800 $2.40 / High inheritance tax rate 3,500 $2.00 / Medium inheritance tax exemptions 2,100 $1.95 / Medium inheritance tax relief 1,900 $2.00 / Medium inheritance tax gift allowances 800 $1.80 / Medium inheritance tax on property 1,100 $1.85 / Medium inheritance tax return 700 $1.70 / Low how inheritance tax works 1,400 $1.60 / Medium inheritance tax planning tips 600 $1.75 / Low inheritance tax for UK residents 900 $1.90 / Medium inheritance tax planning advisor 1,200 $2.20 / High is inheritance tax payable 800 $1.50 / Low inheritance tax charity donation 400 $1.45 / Low inheritance tax timeline 300 $1.40 / Low inheritance tax probate fees 500 $1.70 / Low
Law‑Specific Estate Planning Keywords Keyword Monthly Searches CPC / Competition probate law 5,200 $2.80 / High elder law attorney 4,500 $3.00 / High special needs trust lawyer 1,800 $2.60 / High asset protection attorney 3,200 $2.90 / High guardianship lawyer 1,400 $2.50 / Medium conservatorship law 700 $2.20 / Medium Medicaid planning attorney 1,600 $2.70 / High estate tax law 2,300 $2.50 / Medium trust administration law 900 $2.40 / Medium digital asset law 600 $2.10 / Low asset distribution law 800 $2.00 / Low power of attorney law 2,100 $2.20 / Medium estate litigation attorney 1,200 $2.80 / High blended family estate law 500 $2.00 / Low family trust law 1,100 $2.30 / Medium tax law estate planning 700 $2.40 / Medium civil partner estate planning 300 $1.90 / Low divorce estate planning attorney 400 $2.10 / Low charitable trust law 600 $2.00 / Low real estate estate planning law 2,000 $2.50 / Medium
Service‑Specific Estate Planning Keywords Keyword Monthly Searches CPC / Competition living trust drafting 1,400 $1.90 / Medium will review services 1,100 $1.70 / Medium estate plan consultation 800 $2.00 / Medium probate filing service 900 $2.30 / High irrevocable trust creation 700 $2.10 / Medium guardianship petition assistance 500 $2.00 / Low asset protection planning service 1,200 $2.40 / High trust administration services 600 $2.20 / Medium health care directive service 800 $1.80 / Low estate settlement assistance 400 $2.00 / Low LPA registration service 1,000 $1.85 / Medium digital asset planning service 300 $1.70 / Low trust document review 450 $1.60 / Low joint trust preparation 600 $1.75 / Low special needs trust drafting 350 $2.20 / Medium probate document preparation 500 $2.30 / Medium estate trust conversion service 200 $1.90 / Low power of attorney drafting service 1,500 $1.80 / Medium charitable trust creation service 250 $1.60 / Low family trust setup service 900 $2.10 / Medium
Location‑Specific Keywords For Probate and Will Services Keyword Monthly Searches CPC / Competition estate planning attorney [City] 1,000 $3.50 / High probate lawyer [City] 800 $3.20 / High living trust lawyer [City] 600 $2.80 / Medium will writing services [City] 500 $2.50 / Medium power of attorney help [City] 400 $2.00 / Medium inheritance tax advisor [City] 300 $2.30 / Medium elder law attorney [City] 450 $3.00 / High special needs trust [City] 200 $2.60 / Medium estate plan consultation [City] 350 $2.00 / Medium probate filing services [City] 250 $2.30 / High LPA services [City] 300 $1.85 / Medium asset protection attorney [City] 220 $2.90 / High blended family estate planning [City] 150 $2.00 / Low digital asset planning [City] 180 $2.10 / Medium charitable trust lawyer [City] 130 $2.00 / Low guardianship attorney [City] 170 $2.50 / Medium Medicaid planning [City] 200 $2.70 / High trust administration [City] 160 $2.20 / Medium irrevocable trust lawyer [City] 140 $2.10 / Medium property LPA services [City] 180 $1.90 / Medium
(Replace “[City]” with your target locale, e.g., “Bangalore”, “New Delhi”)
Case‑Specific Keywords For Inheritance Planning Experts Keyword Monthly Searches CPC / Competition estate planning for second marriages 250 $2.10 / Medium trust for blended families 220 $2.00 / Medium estate planning for business owners 300 $2.30 / High planning for minor children estate 200 $2.20 / Medium special needs trust planning 180 $2.60 / High same‑sex couple estate planning 100 $1.90 / Low cross‑border estate planning 120 $2.40 / Medium digital assets after death 160 $2.10 / Medium estate planning for farmers 130 $2.00 / Medium tax planning for family trusts 150 $2.30 / Medium pet guardianship planning 90 $1.80 / Low charitable giving strategies estate 110 $2.20 / Medium estate planning for expats 140 $2.30 / Medium succession planning for startups 80 $2.40 / Medium healthcare directives for elderly dependents 120 $2.00 / Medium irrevocable life insurance trust 100 $2.10 / Medium multi‑generational trust planning 90 $2.00 / Low estate planning after divorce 110 $2.20 / Medium probate avoidance for small estates 130 $2.30 / Medium digital asset executor checklist 70 $1.80 / Low
Location & Service Specific Keywords For Inheritance Attorneys Keyword Monthly Searches CPC / Competition living trust drafting [City] 180 $2.00 / Medium will review services [City] 160 $1.80 / Medium probate document preparation [City] 140 $2.30 / Medium LPA registration service [City] 170 $1.85 / Medium asset protection planning [City] 150 $2.40 / High digital asset planning service [City] 100 $1.70 / Low irrevocable trust creation [City] 130 $2.10 / Medium healthcare directive service [City] 140 $1.80 / Low guardianship assistance [City] 120 $2.00 / Low special needs trust drafting [City] 90 $2.20 / Medium charitable trust creation [City] 80 $1.60 / Low probate filing service [City] 110 $2.30 / High estate plan consultation [City] 130 $2.00 / Medium trust administration services [City] 90 $2.20 / Medium power of attorney drafting [City] 200 $1.80 / Medium family trust setup service [City] 120 $2.10 / Medium special needs estate planning [City] 70 $2.30 / Medium probate attorney consultation [City] 150 $2.50 / High elder law advice [City] 130 $3.00 / High trust conversion service [City] 60 $1.90 / Low
Long‑Tail (Low‑Volume) Keywords For Estate Planners Keyword Monthly Searches CPC / Competition how to set up a living trust with minor children 90 $1.70 / Low LPA for elderly parents made easy 80 $1.65 / Low protect children with special needs trust planning 70 $2.20 / Medium best way to avoid inheritance tax on houses 110 $2.40 / Medium setting up irrevocable trust for farm property 60 $2.10 / Low step‑parent estate planning advice 100 $1.90 / Medium digital legacy planning tips 80 $1.50 / Low including pets in will step‑by‑step 70 $1.80 / Low top questions for estate planning lawyer interview 50 $2.00 / Low probate costs for small estates 90 $2.30 / Medium power of attorney for overseas property 60 $1.80 / Low blended family trust checklist 70 $2.00 / Medium do I need a living trust if I own a business? 80 $2.20 / Medium transferring digital assets after death 50 $1.70 / Low how to revoke LPA safely 60 $1.50 / Low estate planning for pet guardianship 40 $1.80 / Low setting up joint trust after marriage 70 $1.75 / Medium estate planning checklist for entrepreneurs 90 $2.30 / Medium benefits of lifetime trusts for estate taxes 50 $2.10 / Low step‑up in basis rule estate planning explanation 40 $2.00 / Low
Competitive / Ad Campaign Keywords For Estate Planners Keyword Monthly Searches CPC / Competition hire estate planning attorney 250 $4.50 / High best trust lawyer near me 300 $3.80 / High estate planning firm [City] 180 $3.00 / High compare wills and trusts lawyers 150 $2.50 / Medium quick LPA registration service 200 $2.20 / Medium affordable estate planning lawyer 220 $3.20 / High no‑cost living trust setup 100 $2.00 / Medium probate lawyer cost estimate 140 $2.80 / Medium online will service vs lawyer 160 $2.10 / Medium emergency power of attorney drafting 110 $2.00 / Medium digital asset executor service 90 $1.90 / Low blended family estate planning quote 80 $2.30 / Medium quick inheritance tax advice 120 $2.50 / Medium pet trust lawyer near me 70 $2.10 / Medium tax‑efficient estate planning service 90 $2.40 / Medium same‑day will attorney 80 $3.00 / High estate litigation lawyer consultation 60 $2.80 / High charitable trust planner near me 70 $2.00 / Medium asset protection trust setup cost 50 $2.10 / Low specialized LPA lawyer 80 $2.20 / Medium
More Keywords For Estate Planning Agents Keyword Monthly Searches CPC / Competition AI estate planning software 40 $2.00 / Low blockchain for digital wills 30 $2.20 / Low do-it-yourself trust automation 60 $1.90 / Medium secure online power of attorney platform 50 $2.10 / Medium SaaS for estate planning professionals 25 $2.50 / Low trust document e-signature provider 20 $1.80 / Low API integration for estate planning workflows 15 $2.30 / Low machine learning probate prediction 10 $2.40 / Low cloud-based LPA registration 30 $2.00 / Low secure digital vault for estate documents 45 $1.90 / Low estate planning chatbot integration 20 $2.10 / Low CRM for estate planning lawyers 35 $2.20 / Low analytics for trust fund management 15 $2.30 / Low GDPR compliant digital will software 10 $2.40 / Low digital notarization for trusts 25 $2.10 / Low encrypted document storage estate planning 30 $1.90 / Low AI-powered will generation 15 $2.20 / Low API for inheritance tax calculation 20 $2.30 / Low blockchain notarized estate documents 10 $2.40 / Low smart contract trust creation 15 $2.20 / Low
More SEO Keywords List Sorted by Niche
