Influencer marketing plays a crucial part in building brand image and increasing the conversion rate. Influencer marketing has been on the rise over the last few years and is not showing any signs of slowing down.
So, I have put together a list of 15 influencer marketing stats that are useful for both businesses and influencers.
Related: What is Influencer Marketing?
1 – Businesses have started investing in influencer marketing and it is estimated that influencer marketing would be a $10 billion industry by 2020. (Source – AdWeek)
2 – 95% of B2B buyers prefer credible content from industry influencers, up from 65% in 2018, according to DGR’s 2019 Content Preferences Survey Report
3 – According to Marketing Charts, young consumers (of the age group 18-34) prefer reliable and authentic followers when compared to a celebrity with a mass appeal.
4 – 89% of marketers say ROI from influencer marketing is comparable or better than other marketing channels. (Source: Mediakix)
5 – According to a survey by Mediakix, Instagram is the most impactful channel for influencer marketing followed by YouTube and Facebook.
Related: List of 55 Influencer Marketing Platforms
6 – Businesses make $5.20 in earned media value for every $1 spent on influencer marketing. (Source: Influencer Marketing Hub)
7 – 94% of marketers believe that transparency and authenticity are key to influencer marketing success. (Source: Marketing Charts)
8 – YouTubers are 17 times more engaging and 11 times more extraordinary than mainstream stars. (Source: Single Grain)
9 – Google searches for the term “influencer marketing” grew by 1500% over 3 years. (Source: Influencer Marketing Hub)
10 – According to Influencer, 39% of all Instagram accounts are active influencers out of which 81% have followings between 15,000 and 100,000 users.
Related: Best Instagram Influencer Marketing Strategies
11 – Females have been ruling Instagram. According to WARC, four in five Instagram influencers are female.
12 – When evaluating influencers, brands look for the quality of their content (81%) more than the engagement rate (73%). (Source: Mediakix)
13 – According to PR Daily, micro-influencers have 7x the engagement rate on Instagram when compared to influencers with larger audiences.
14 – A report published on GroupHigh suggests that health/fitness, fashion & beauty, and travel & lifestyle industry benefits the most from influencer marketing.
15 – Direct response ROI on influencer marketing is 1.8x per $1 spent. Influencer Marketing Hub
Related: How To Become A Facebook Influencer (Complete Guide)
Conclusion
With consumers spending most of their time on social media, the power of influencer marketing is constantly increasing. In fact, influencer marketing is more effective than any other marketing channel.
Brands will continue to see great results from influencer marketing in 2020 and beyond. If you haven’t invested in influencer marketing yet, now is the time.
Also See:
List of 55 influencer marketing platforms
· Free analytics tools for websites
· Open Site Explorer- Seo Tool
