ValueTrack is a URL
tagging feature that allows you to track various parameters associated with
your campaign. Having access to useful data
associated with your target networks, keywords, ad positions, ad types etc, you
have better chances of optimizing your ad and
increase the return on investment(ROI) on your overall adwords spend.
tagging feature that allows you to track various parameters associated with
your campaign. Having access to useful data
associated with your target networks, keywords, ad positions, ad types etc, you
have better chances of optimizing your ad and
increase the return on investment(ROI) on your overall adwords spend.
What is ValueTrack?
ValueTrack provides
useful information regarding each and every click in your ad. With ValueTrack
you can track several parameters associated
with your ad like keyword type, network type, device model used, the domain of
the referring site, clicks from mobile
device etc. ValueTrack allows you to review your campaign performance based on
these valuable insights. The result is higher
return on investment (ROI).
useful information regarding each and every click in your ad. With ValueTrack
you can track several parameters associated
with your ad like keyword type, network type, device model used, the domain of
the referring site, clicks from mobile
device etc. ValueTrack allows you to review your campaign performance based on
these valuable insights. The result is higher
return on investment (ROI).
A sample ValueTrack
URL parameter is given below:
URL parameter is given below:
http://www.example.com/?{keyword}
In the above URL, http://www.example.com/ is
the destination URL and {keyword} is the parameter. Adding a keyword parameter right after the ? will
track the keyword that brings in the visit to the destination url. When you
will access analytics logs, you might see
something like this:
the destination URL and {keyword} is the parameter. Adding a keyword parameter right after the ? will
track the keyword that brings in the visit to the destination url. When you
will access analytics logs, you might see
something like this:
http://www.example.com/?keyword=seo%20tutorial
Here, the keyword that
brought the visit to the landing page is “seo tutorial”. The genius
minds reading this tutorial must have thought of using
this as a great way to track “Not Provided” keyword data in GA. Yes,
you can do that.
brought the visit to the landing page is “seo tutorial”. The genius
minds reading this tutorial must have thought of using
this as a great way to track “Not Provided” keyword data in GA. Yes,
you can do that.
Note %20, it must have
look odd to you but it is a symbol that is replaced for space in order to
enable the URL to work properly. Google does this
by default.
look odd to you but it is a symbol that is replaced for space in order to
enable the URL to work properly. Google does this
by default.
ValueTrack Parameters
Here is the complete
list of ValueTrack Parameters along with their example use:
list of ValueTrack Parameters along with their example use:
How to Use ValueTrack
Parameters and Track Valuable Data?
Parameters and Track Valuable Data?
Now, that you have
learned about the several available parameters, let’s start framing URL’s
learned about the several available parameters, let’s start framing URL’s
Step 1: Add a slash
(/) and a question mark (?) after the landing page
(/) and a question mark (?) after the landing page
http://www.example.com/?
Step 2: Use labels for
every URL parameter. Avoid any spaces in your descriptive word. For example, if
you’re using the {keyword} parameter,
you may want to use the label keyword=. http://www.example.com/?keyword={seo tutorial}
every URL parameter. Avoid any spaces in your descriptive word. For example, if
you’re using the {keyword} parameter,
you may want to use the label keyword=. http://www.example.com/?keyword={seo tutorial}
Here is what you will
get:
get:
http://www.example.com/?keyword={seo tutorial}
Using More Than One
URL Parameter
URL Parameter
You may use more than
one URL parameter by separating them with the ampersand (&) symbol as shown
in the example below:
one URL parameter by separating them with the ampersand (&) symbol as shown
in the example below:
http://www.example.com/?matchtype={matchtype}&keyword={keyword}
Here 2 different
parameters are used- matchtype and keyword
parameters are used- matchtype and keyword
Or
http://www.example.com/?target={target}&placement={placement}
Here 2 different
parameters are used- target and placement
parameters are used- target and placement
Hope you enjoyed this
tutorial on URL tagging. Stay tuned for some more exciting tutorials on
seosandwitch. Subscribe to the newsletter today!
tutorial on URL tagging. Stay tuned for some more exciting tutorials on
seosandwitch. Subscribe to the newsletter today!
Also See:
Adword Quality Score
Seo Vs PPC Comparison
Determine a Keywords Overall Worth
How to Fix Disapproved Ads in PPC?
Exit Rate vs Bounce Rate
Understanding Goal Flow in Google Analytics
Google Tag Manager
How to Decrease Bounce Rate?
Multi Channel Funnel
Regular Expressions
