If you have a search button on your site, you probably want to know what people are searching for when they come to your site. This data is incredibly useful for e-commerce websites. This tutorial will help you to know how to set up site search, identify search query parameters and see site search data in Google Analytics.
How to Set Up Site Search?
Sign in to your Google Analytics account, click on Admin – >View Settings.
Under Site Search Settings, set Site Search Tracking to ON.
In the Query Parameter field, enter the word “s” or “q”.Click Save Changes.
Where to See Site Search Query Data in Google Analytics?
Navigate to Behavior – > Site Search – > Overview to find the site search query data.
Video
Here is a step by step video that will guide you to configure the site search query parameter in an easier way.
Also See:
Using Cohort Analysis Report in GA
Macro and Micro Conversions for Online Portals
Learn Analytics FREE
How to Find the Best Day of Conversions Through Analytics
Data Sampling in GA
