Link Building comprises of a set of techniques used to earn
links to a particular website in order to rank it higher on the search engines
and also to get indirect referral traffic. Link building is an art and patience
is a along with creativity are major parts of this strategy. This post would
share some useful tips on how to plan a future proof link building strategy
that can earn lots of backlinks and citations.
links to a particular website in order to rank it higher on the search engines
and also to get indirect referral traffic. Link building is an art and patience
is a along with creativity are major parts of this strategy. This post would
share some useful tips on how to plan a future proof link building strategy
that can earn lots of backlinks and citations.
Planning a Future Proof Link Building Strategy
Here are few tips to plan a future proof link building strategy:-
Stick to Your Industry
Links that are relevant to your industry are like gold for
your site. The more industry associated backlinks you are able to gain for your
site, the better it is. Best way is to make a list of all the top sites related
to your industry (not exactly your competitors, they are tons of other sites as
well) and apply creativity as to how can you approach them to get a backlink.
Sometimes they must be having a resource page in their website and a simple request
mail specyfying them about your company can get you a backlink.
your site. The more industry associated backlinks you are able to gain for your
site, the better it is. Best way is to make a list of all the top sites related
to your industry (not exactly your competitors, they are tons of other sites as
well) and apply creativity as to how can you approach them to get a backlink.
Sometimes they must be having a resource page in their website and a simple request
mail specyfying them about your company can get you a backlink.
Think out of the Box
Think creative and find new and natural ways of getting a
backlink. Some good ideas are sponsoring any event, creating some widgets,
creating infographics etc.
backlink. Some good ideas are sponsoring any event, creating some widgets,
creating infographics etc.
Promote Your Brand Offline
Don’t just think of promoting your brand online, think of it
promoting it offline too. Distributing pamphlates, buisness cards, billboards,
newspaper advertisements can all help to increase the visibility of your brand.
Increased visibility means there is a chance of getting a natural backlink.
promoting it offline too. Distributing pamphlates, buisness cards, billboards,
newspaper advertisements can all help to increase the visibility of your brand.
Increased visibility means there is a chance of getting a natural backlink.
Get Media Coverage
Proper media coverage is essential to make the brand look
trustworthy and relevant in the eyes of Google. Remember, Google tries to
deliver the best possible results to its users and it determines importance
based on the brand value and coverage it receives. Hence, having media power
work for your business is strongly recommended.
trustworthy and relevant in the eyes of Google. Remember, Google tries to
deliver the best possible results to its users and it determines importance
based on the brand value and coverage it receives. Hence, having media power
work for your business is strongly recommended.
Increase the Number of Google Plus Authors Sharing Your
Brand
Google Plus has become a part of Seo and it cannot be
ignored. Having high author rank authors talk about your brand is a great way
to earn reputation and authority for your site.
ignored. Having high author rank authors talk about your brand is a great way
to earn reputation and authority for your site.
Offer Something for FREE
A proven way to receive FREE publicity for your brand is
offering something for FREE. People love the things or services offered to them
at no cost and if your business can leverage on this, it can fetch some real
quick links to your site.
offering something for FREE. People love the things or services offered to them
at no cost and if your business can leverage on this, it can fetch some real
quick links to your site.
Take the Help of Social Media Websites
Social Media promotion must go parallel with the searchengine optimization work. In this socially active world, it’s foolish to lag
behind simply because your brand has no effective social presence. Seo in 2013
requires citations as well as backlinks in order to make your site popular.
Hence, effective social presence on sites like Facebook, Twitter, Pinterest, LinkedIn,
Google Plus etc. is necessary to increase the social value of your brand.
behind simply because your brand has no effective social presence. Seo in 2013
requires citations as well as backlinks in order to make your site popular.
Hence, effective social presence on sites like Facebook, Twitter, Pinterest, LinkedIn,
Google Plus etc. is necessary to increase the social value of your brand.
Use Every Existing Resource
Every existing resource of link building should be utilized
effectively. It’s better not to rely on a single strategy but instead use each
and every resource.
effectively. It’s better not to rely on a single strategy but instead use each
and every resource.
Get Industry Recognitions
If you are doing seo for a website that has various industry
recognitions associated with it then you need to get all those industry
recognitions. These are invaluable and trusted backlinks.
recognitions associated with it then you need to get all those industry
recognitions. These are invaluable and trusted backlinks.
Use Link Bait
Plan a link bait for your website and implement it accordingly. This is by far the best way to gain backlinks to your website.
Increase Sharability of Your Site
Make sure your website has social sharing buttons available
from each and every webpage. This would help to increase the number of social
shares and being visible on social media can fetch you some indirect backlinks.
It’s never to miss a strategy.
from each and every webpage. This would help to increase the number of social
shares and being visible on social media can fetch you some indirect backlinks.
It’s never to miss a strategy.
Create Engaging Content on a Regular Basis
Content is God of Web. Every engagement on the World Wide
Web revolves around good content. So, make sure your website has quality,
original and reliable content which answers the user’s query. It is also
important to create engaging content on a regular basis. You can do so by
adding a blog in your website and posting some informative content in it
regularly. This would increase the number of pages in your website and indirectly
increase the chances of getting a link.
Web revolves around good content. So, make sure your website has quality,
original and reliable content which answers the user’s query. It is also
important to create engaging content on a regular basis. You can do so by
adding a blog in your website and posting some informative content in it
regularly. This would increase the number of pages in your website and indirectly
increase the chances of getting a link.
Create Viral Stories
Viral stories are most linked to content on the web. If you
are able to create something viral then you have striked gold. You may do so by
constantly writing about latest news that happens around your industry .
are able to create something viral then you have striked gold. You may do so by
constantly writing about latest news that happens around your industry .
Following the guidelines given above would help to get
quality, relevant and natural backlinks to your website.
quality, relevant and natural backlinks to your website.
Also See:-
Link Building 2013
How to Create Backlinks that Google Loves
Seo Secrets
How to rank in Google
Google Disavow Links Tool
