Bing is the second most popular search engine of this world
after Google. It serves a limited set of audience and is worth optimizing for.
Recently Bing merged with Yahoo and captured a total of more than 25% of the
search market share. Bing relies heavily on several on page factors and ranks a
web page putting more weightage on the presentation of content.
after Google. It serves a limited set of audience and is worth optimizing for.
Recently Bing merged with Yahoo and captured a total of more than 25% of the
search market share. Bing relies heavily on several on page factors and ranks a
web page putting more weightage on the presentation of content.
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| Seo for Bing |
Make Use of Title Tag
Title tag is one of the most important elements that is
weighted more than anything else by Bing. Having your main keywords in the
title tag is needed if you want to rank for those keywords. But, you should
also think of the future updates while optimizing your site for the Bing and
try to use as user friendly title tag as possible. An ideal tag should be
between 65-70 characters, using your main keyword at the front of the tile tag
and some eye catching marketing slangs after that. This would make your title
look genuine and also help to increase the clickthrough rate.
weighted more than anything else by Bing. Having your main keywords in the
title tag is needed if you want to rank for those keywords. But, you should
also think of the future updates while optimizing your site for the Bing and
try to use as user friendly title tag as possible. An ideal tag should be
between 65-70 characters, using your main keyword at the front of the tile tag
and some eye catching marketing slangs after that. This would make your title
look genuine and also help to increase the clickthrough rate.
Make Use of Description Tag
The description tag is the second most important part of the
optimization strategy for Bing. You must use your main keywords in the
description tag but avoid using it too many times. Your main keyword or
keywords must both be present on the title tag as well as the description tag.
optimization strategy for Bing. You must use your main keywords in the
description tag but avoid using it too many times. Your main keyword or
keywords must both be present on the title tag as well as the description tag.
Use Keywords in the Heading Tag
The heading tag is the most ignored part of the main article
body. Webmasters does not feel the importance of this tag in the proper
optimization of the web page and the result is that they lose their clicks to
their competitors. An ideal web page must use the main keywords in the heading
tag. Words present on the heading tag are seen as important by Bing and gets a
high value in the overall ranking algorithm.
body. Webmasters does not feel the importance of this tag in the proper
optimization of the web page and the result is that they lose their clicks to
their competitors. An ideal web page must use the main keywords in the heading
tag. Words present on the heading tag are seen as important by Bing and gets a
high value in the overall ranking algorithm.
Use Keywords in the Main Body
The main content body is the place where the users would be
spending the most of the time. Hence, it is important to make the content user
friendly and use your main keywords maintaining the ideal keyword density.
Clearly, well written professional content uses the main keywords by default
but in case you have missed your keyphrases, then it is better to rewrite your
content and use the important keyphrases with synonyms within your main
content. Always keep in mind the user when writing the content and do not just
add the keywords abruptly.
spending the most of the time. Hence, it is important to make the content user
friendly and use your main keywords maintaining the ideal keyword density.
Clearly, well written professional content uses the main keywords by default
but in case you have missed your keyphrases, then it is better to rewrite your
content and use the important keyphrases with synonyms within your main
content. Always keep in mind the user when writing the content and do not just
add the keywords abruptly.
Use Alt Tags
Many webmasters make the mistake of leaving the alt tags
empty while using images in the content. It is necessary to make use of the alt text while using images as it helps the search engine crawlers to identify the
contents of the image and also helps to properly judge and rate a webpage. The
Bing image search relies heavily on the alt tag while ranking images so it
becomes important to make full use of the alt tags.
empty while using images in the content. It is necessary to make use of the alt text while using images as it helps the search engine crawlers to identify the
contents of the image and also helps to properly judge and rate a webpage. The
Bing image search relies heavily on the alt tag while ranking images so it
becomes important to make full use of the alt tags.
Get Backlinks
Backlinks holds the vital lead in making any web page rank
well on Bing. Although it does not holds that much importance as it does with
Google but still it included on the overall ranking algorithm. You must getting
authority and natural backlinks to your site to get the popularity metric
right.
well on Bing. Although it does not holds that much importance as it does with
Google but still it included on the overall ranking algorithm. You must getting
authority and natural backlinks to your site to get the popularity metric
right.
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i like very much this blog, you're a great blogger.. and you make a good job with this articles, keep making that.. take care
Thanks Penelope for such kind words. It is the love and affection of my readers that keeps me going. 🙂