Whenever we talk about seo, we are reminded of building
backlinks to our website using old school techniques like article syndication,
directory submission, forum posting, social blogging, social bookmarking etc.
But, the most important part which we all forget is the uniqueness in your SEO
campaign! From where can we get that uniqueness that makes our targeted website
stand apart in the search results?
backlinks to our website using old school techniques like article syndication,
directory submission, forum posting, social blogging, social bookmarking etc.
But, the most important part which we all forget is the uniqueness in your SEO
campaign! From where can we get that uniqueness that makes our targeted website
stand apart in the search results?
Do Unique SEO and Defeat Your Competitors!
Gaining good rankings, getting targeted traffic, increasing
the rate of successful conversions are all included in a SEO’s work strategy.
But, getting positive results on all these fronts requires extra effort. This
extra effort should be in terms of creativity and uniqueness. I will discuss
some of the ways you can make your seo campaign stand unique and gain the best
results on areas that are most required.
the rate of successful conversions are all included in a SEO’s work strategy.
But, getting positive results on all these fronts requires extra effort. This
extra effort should be in terms of creativity and uniqueness. I will discuss
some of the ways you can make your seo campaign stand unique and gain the best
results on areas that are most required.
 |
| (Get the Missing Seo Power in Your Campaigns, Image credit- trickstrack) |
Plan out a Separate
Strategy for Every Website
Strategy for Every Website
A separate strategy should be planned for every website. You
cannot go and perform a fixed amount of pre planned SEO work for every website
that comes to you. Each and every niche requires work to be done based on their
competition and targeted keywords. So, spend more time in doing proper research
as to where the website stands at the initial stage and how much work is
required to help it get promoted in order to get more targeted traffic thereby
increasing the rate of conversions.
cannot go and perform a fixed amount of pre planned SEO work for every website
that comes to you. Each and every niche requires work to be done based on their
competition and targeted keywords. So, spend more time in doing proper research
as to where the website stands at the initial stage and how much work is
required to help it get promoted in order to get more targeted traffic thereby
increasing the rate of conversions.
Spend 30% of Your
Time Doing Competitor Research
Time Doing Competitor Research
Competitor research is an ongoing strategy and should be
followed until the campaign is live. Most of the web marketers start the campaign
by analyzing the competitors and then leave them uncompleted. You must devote
at least 30% of your SEO work time in doing proper competitor research using
tools like Moz, Semrush, Ahrefs, Alexa, KeywordSpy, Social Mention etc. Using
tools for doing competitor research makes your work easier than before and you
can spend more time analyzing and revising your strategy.
followed until the campaign is live. Most of the web marketers start the campaign
by analyzing the competitors and then leave them uncompleted. You must devote
at least 30% of your SEO work time in doing proper competitor research using
tools like Moz, Semrush, Ahrefs, Alexa, KeywordSpy, Social Mention etc. Using
tools for doing competitor research makes your work easier than before and you
can spend more time analyzing and revising your strategy.
Focus on Improving
the Site’s Content
the Site’s Content
Google algorithm works in two ways in analyzing the
relevancy of a website with respect to the searched keywords. The first is by
analyzing the content present on the webpage and the second is by judging the
authenticity of the website. Content is the prime criteria to make your site
rule the search results.
relevancy of a website with respect to the searched keywords. The first is by
analyzing the content present on the webpage and the second is by judging the
authenticity of the website. Content is the prime criteria to make your site
rule the search results.
You must focus really hard in improving the site’s content
and keep on updating the pages. Many times it happens that the news, story or
advice present in the pages become stale and requires updation. When this happens, update your web pages
immediately to stay in competition as the users love the sites which provide
fresh and updated content. It is better to mention here that Google always
follows the user.
and keep on updating the pages. Many times it happens that the news, story or
advice present in the pages become stale and requires updation. When this happens, update your web pages
immediately to stay in competition as the users love the sites which provide
fresh and updated content. It is better to mention here that Google always
follows the user.
Work towards
Increasing the Brand Value
Increasing the Brand Value
If you are promoting a website that is an established brand
then work towards increasing the brand value. Study the number of brand related
searches that people perform every day. Analyze the content of the sites which
show up in the search results apart from the brand’s own site. Get some online reputation management done if it is required. This way the brand popularity
will be maintained.
then work towards increasing the brand value. Study the number of brand related
searches that people perform every day. Analyze the content of the sites which
show up in the search results apart from the brand’s own site. Get some online reputation management done if it is required. This way the brand popularity
will be maintained.
Get Social Media
Attention
Attention
Social Media has taken the world by storm and Google was
forced to include it as criteria for judging the popularity of a webpage. You
have the power of social media in your hands so go and explore it! Get the
right amount of social media attention for your targeted site in order to make
Google realize the importance of your site.
forced to include it as criteria for judging the popularity of a webpage. You
have the power of social media in your hands so go and explore it! Get the
right amount of social media attention for your targeted site in order to make
Google realize the importance of your site.
You need to establish a solid presence on all leading social
media sites like Facebook, Twitter, StumbleUpon, Pinterest, LinkedIn,
Delicious, Google Plus. Diigo, Reddit etc.
media sites like Facebook, Twitter, StumbleUpon, Pinterest, LinkedIn,
Delicious, Google Plus. Diigo, Reddit etc.
Invest More Time and
Build Reputable Profiles for Guest Posting
Build Reputable Profiles for Guest Posting
Guest posting has come out as one of the best ways of
building natural backlinks for your website. But, many people are doing in wrongly
forcing Google to plan out an update for spammy guest posting soon. First thing
to keep in mind is, guest posting done without mentioning your genuine Google
Plus profile is a waste. Actual guest posting are done by industry experts who
genuinely share their opinions with the world and mention the brands in their
story or advice. You need to become an expert in order to make your word count.
I know, it sounds a little bit difficult to make that possible, but believe me,
this is what Google wants! It is upto you, how intelligently you carry out your
guest posting campaign.
building natural backlinks for your website. But, many people are doing in wrongly
forcing Google to plan out an update for spammy guest posting soon. First thing
to keep in mind is, guest posting done without mentioning your genuine Google
Plus profile is a waste. Actual guest posting are done by industry experts who
genuinely share their opinions with the world and mention the brands in their
story or advice. You need to become an expert in order to make your word count.
I know, it sounds a little bit difficult to make that possible, but believe me,
this is what Google wants! It is upto you, how intelligently you carry out your
guest posting campaign.
Plan out a Link Bait
Many web marketers and search engine optimizers bypass this
extremely important SEO component while promoting a site. You must spend weeks
together in planning out a proper link baiting campaign because if this strikes
well, you will steal the game from your competitors.
extremely important SEO component while promoting a site. You must spend weeks
together in planning out a proper link baiting campaign because if this strikes
well, you will steal the game from your competitors.
Work towards
Increasing the Social Share Count
Increasing the Social Share Count
Numbers do matter and brands having a high count of social
shares on Facebook, Google Plus and Twitter are seen with much respect than
those having a low social count. Hence, work towards increasing the number of
social counts, the more is the better. But, remember; do not buy them as this
won’t help in the long run.
shares on Facebook, Google Plus and Twitter are seen with much respect than
those having a low social count. Hence, work towards increasing the number of
social counts, the more is the better. But, remember; do not buy them as this
won’t help in the long run.
Make Brands Spread a
Helping Hand towards Customers in Order to Increase Citations
Helping Hand towards Customers in Order to Increase Citations
Citations matter no less than backlinks. You need to
increase the number of citations pointing towards your brand. Successful
citations are received automatically whenever the brand is in news or does
something positive for the benefit of the customer.
increase the number of citations pointing towards your brand. Successful
citations are received automatically whenever the brand is in news or does
something positive for the benefit of the customer.
Get a Rock Solid
Local Presence
Local Presence
Don’t forget to get a rock solid local presence. Earn
citations and backlinks from every popular local listing directory like
WhitePages, YellowPages, Manta, Biznik, Kudzu etc. These sites have enough
reputation and getting a listing here can increase the chances of getting
targeted visitors to your site.
citations and backlinks from every popular local listing directory like
WhitePages, YellowPages, Manta, Biznik, Kudzu etc. These sites have enough
reputation and getting a listing here can increase the chances of getting
targeted visitors to your site.
Build Authorship and
Author Rank
Author Rank
Anonymous content will not rank as it used to be in the
past. Although, leaving some exceptions. Implementing Google authorship and
building author rank is the single most important thing you can do for your
site right now. Do not remain in the cloud that your site cannot get hurt
because it has enough of reputation. Get the authorship implemented at the
earliest.
past. Although, leaving some exceptions. Implementing Google authorship and
building author rank is the single most important thing you can do for your
site right now. Do not remain in the cloud that your site cannot get hurt
because it has enough of reputation. Get the authorship implemented at the
earliest.
Don’t Leave Out Press
Releases
Releases
Press Releases are the SEO’s best friend. Make it a habit of
sending out press releases but not without any reason. Try to make the brand
remain in the news in some or the other form. Create news and distribute it
accordingly. If experts are to be believed then it works as the best link bait.
sending out press releases but not without any reason. Try to make the brand
remain in the news in some or the other form. Create news and distribute it
accordingly. If experts are to be believed then it works as the best link bait.
Revise Your Strategy
Time to Time
Time to Time
A successful and experienced search engine optimizer must
revise the strategy from time to time. This helps to find out the areas that needs
less attention and the areas that needs more time and effort. But, remember to
give ample time to your planned strategy first before revising the strategy.
Have a lot of patience while carrying out the SEO campaign for your client as
this will surely pay in the long run.
revise the strategy from time to time. This helps to find out the areas that needs
less attention and the areas that needs more time and effort. But, remember to
give ample time to your planned strategy first before revising the strategy.
Have a lot of patience while carrying out the SEO campaign for your client as
this will surely pay in the long run.
Please share your thoughts and add additional points in the
comments below.
comments below.
Also See:-
