Website traffic is a measurement of success of your website. Lots of web traffic means lots of revenue, therefore people spend a lot in driving visitors to their website. So, lets start discussing the ways which can help you in this objective of yours.
Easiest way- Paid advertisement
Well, one of the easiest methods of increasing your page views is to opt for paid advertising like Google Adwords, Microsoft Adcenter, Yahoo Advertising, Bid Advertiser, Tyroo, Youtube Advertising etc. These websites follow the policy of “give and take” , means you pay the money to these advertisement channels and they would help you to get traffic. These channels or modes of advertising are feasible for large corporate organizations who can spend lots of money in advertising their products or services and to get large amount of visitors to their website.
Cost Effective Technique- SEO (requires patience)
The other method would be to opt for search engine optimization– the cost effective and one of the best methods for generating organic traffic to your website or blog. Seo helps to get organic traffic with the help of search engines.There are two main advantages that Seo provides-
1- It is cost effective.
2- It gives you long term benefit and makes your site popular on the world wide web.
The essentials
1- Select your audience first. Decide who could be your best group of audience that can provide you with higher conversions. Select according to age group, geographical location etc.
2- Analyze your website, prepare content that is noteworthy, useful for your targeted audience.This would increase sharing and ultimately drive some traffic to your site. Remember your content is your main bait. Quality content, useful content is directly related to high traffic.
3- Make sure your site is search engine friendly because majority of the traffic would be from the search engines.
4- Internal link structure of your website and backlinks are an important factor. You need to analyze Google ranking factors in order to get the most out of this technique.
Please note:- Seo can give some serious traffic to your website so don’t neglect it.
Social Media Optimization (Be Social, Get Social Love)
The world is becoming crazy with social media sites. Websites like Facebook, Twitter, Linkedin, Myspace, Youtube etc. are all big hubs of traffic. You can utilize the power of these websites by creating a complete profile and by sharing lost of useful stuff with your targeted audience which might compel them to visit your main webpage. Remember they should find the same stuff that you are promoting on social media websites or else your website’s bounce rate would start to increase and you may loose your motto and objective.
Social Media Marketing– If you are not ready to promote it this way then you can go for an easier method which includes advertising on these sites. Some of the popular social media channels of advertising are Facebook ads,Linkedin Ads, Youtube Ads etc.
