Seo is one of the parts of internet marketing which helps
your website to gain visibility on the search engines. Seo drives in lots of
traffic to your website with the help of keywords related to your business. Seo
popularizes your site on the World Wide Web and makes it easier for your
audience to find your website.
your website to gain visibility on the search engines. Seo drives in lots of
traffic to your website with the help of keywords related to your business. Seo
popularizes your site on the World Wide Web and makes it easier for your
audience to find your website.
Step1- See the
Structure of the website
When you start doing Seo for any site, the first thing that
you should notice is the structure of the website. Check all the content,
menus, hyperlinks, images etc. Make sure all are set up in the correct
position. Check for W3C validity; remove any CSS or HTML errors. If possible
add breadcrumbs to your site which would increase your site’s crawlability.
you should notice is the structure of the website. Check all the content,
menus, hyperlinks, images etc. Make sure all are set up in the correct
position. Check for W3C validity; remove any CSS or HTML errors. If possible
add breadcrumbs to your site which would increase your site’s crawlability.
Step 2- See all
the parts of the website can be easily crawled by the search engines
the parts of the website can be easily crawled by the search engines
Make sure all the pages can be crawled by the searchengines. Each and every page should be linked. Use text links with suitable
anchor text instead of image links. Check for robots.txt to check the command
given to the search engines in terms of crawlability of the website.
anchor text instead of image links. Check for robots.txt to check the command
given to the search engines in terms of crawlability of the website.
Step 3- Analyze
your competitors
your competitors
Analyze your competitors and check their site’s popularity.
You can judge a site’s popularity by the number and quality of backlinks, the
freshness of content, the quality of content and the page rank of the website.
Check for the domain age and number of indexed pages that a search engine has
for the website. Analyzing your competitors would give you an idea about the
amount of work which you need to do in order to get your site ranked on top for
the chosen keywords.
You can judge a site’s popularity by the number and quality of backlinks, the
freshness of content, the quality of content and the page rank of the website.
Check for the domain age and number of indexed pages that a search engine has
for the website. Analyzing your competitors would give you an idea about the
amount of work which you need to do in order to get your site ranked on top for
the chosen keywords.
Step 4- Check the
current status of the website
current status of the website
Now, it’s time to check the current status of your website
on search engines. Check for the page rank, domain age, no. of indexed pages,
time of cache, presence of site on leading social media sites etc. You will
come to know about the current position of your website in the eyes of searchengines.
on search engines. Check for the page rank, domain age, no. of indexed pages,
time of cache, presence of site on leading social media sites etc. You will
come to know about the current position of your website in the eyes of searchengines.
You should compare the current status of your website with
that of your competitors and find out the exact amount of work which would be
needed to deliver positive Seo results in a stipulated amount of time.
that of your competitors and find out the exact amount of work which would be
needed to deliver positive Seo results in a stipulated amount of time.
Step 5- Start
building backlinks
building backlinks
After you have analyzed your website and your competitor’s
website, you should start making your website popular. Popularity can be
achieved with the help of quality and relevant backlinks. Do not spam; add
original content to your site and increase link ability of your site. Spamming
would not help you in the long run so increase the freshness and quality of
your content and share your resources making it easier for the people to judge
and evaluate your website.
website, you should start making your website popular. Popularity can be
achieved with the help of quality and relevant backlinks. Do not spam; add
original content to your site and increase link ability of your site. Spamming
would not help you in the long run so increase the freshness and quality of
your content and share your resources making it easier for the people to judge
and evaluate your website.
Step 6- Start
adding content and update your site regularly
adding content and update your site regularly
In the seo world, it has been rightly said that “Content is
King”. Having good content for your site would mean that you have the right
materials to rank well and you have completed the first step for good seo. Now
all would depend upon the freshness of the content so make sure to update your
content frequently as the search engines love fresh content.
King”. Having good content for your site would mean that you have the right
materials to rank well and you have completed the first step for good seo. Now
all would depend upon the freshness of the content so make sure to update your
content frequently as the search engines love fresh content.
