How to Decrease Bounce Rate of Any Website

How to decrease the bounce rate? (Image source:- historyking)

Bounce rate is the measurement of web traffic that leaves any website from the landing page itself. This measurement is helpful in judging the value of a website that is presented before the user. 

If the website provides useful content to the user, there are greater chances that the visitor would visit more pages of the site apart from the landing page. 

The search engines use this as the factor in the ranking of web pages. Hence, it is essential to decrease the bounce rate of a website and allow users to visit the inner page of your site and spend some time. 

The question that arises is, how do we decrease the bounce rate of a website? Well, there are several ways to do it. 

This post discusses some vital ways which are really helpful in decreasing the bounce rate of any website and allows the visitors to spend some more time on the site.

Tips for Decreasing Bounce Rate

Compare the quality of content with the keywords the web page is ranking

Suppose your web page is ranking for the term “Prepare Healthy Soups in 5 Minutes” then you must have content on the web page that describes healthy soup recipes that are prepared in 5 minutes. The content must accurately describe the keywords it is ranking for. It must provide value to the users.

Have a user friendly navigation

The most annoying part of any website is not having a user-friendly navigation. Navigation in Seo is an important part.You need to make sure that your website is having seo friendly navigation that helps the user to navigate properly. Having text link navigation is the best for the user. It is better to avoid javascript navigation.

Use internal links

Internal linking your inner pages is one of the best strategies to decrease the bounce rate to any website because it presents before the visitor various relevant options to visit other inner pages of the site related to the main content. The best example of the site using internal links is Wikipedia.

Use creativity in presenting the content before the visitor

Content presentability is important to satisfy the user. You must present the content in a creative manner, using optimized images, graphs, charts, videos, text etc. to let the user satisfy his thirst for information the way he/she wants. 

Some people like images, some like videos, some like text while others like charts. By having all sorts of content in the required percentage (keeping in mind the size of the web page), you can have everything for every user. This helps in satisfying almost every user visiting your website and helps in decreasing the bounce rate.

Make sure your site loads fast

Sites that take a lot of time to load are avoided by the user. You need to make sure that your website loads faster and helps the user to get answers to his queries as fast as possible.

Use bold words to highlight main keywords

Using bold to highlight the main words in your content helps the user to judge the quality of content and persuades them to read more. If the user likes your main content, it is more likely that they will visit some more pages to discover even more content for themselves.

Have a genuine ad to content ratio

Having a genuine ad to content ratio and do not annoy the users by having a lot of ads on your website. Do not start your content with ads. Place ads in a manner so that it does not hamper the user friendliness of the content.

Avoid using Pop Ups

Pop Ups play a negative role in allowing the user to have a view of the main content directly. Many users opt out of websites that have excessive pop ups. Hence, it is better not to use pop ups for your website.

Also See:-

How to make your website more user friendly
How to present content on your site
What is good content
How to design seo friendly web page
Clickthrough rate
How to do seo
Seo secrets
Seo copywriting
Top ways to increase traffic to your website
Seo tutorial
Kiss approach in Seo