Content is what everyone is looking for when searching for
information on the search engines. Few lucky sites get themselves ranked high
and get immense traffic. Huge traffic gives way for conversions and ultimately
profits starts to rise. Now the big question arises as to how we can create compelling
content that gets the love of the users and ranks high on the search engines
making way for traffic and conversions. Here are some tips for creating
compelling content for your website.
information on the search engines. Few lucky sites get themselves ranked high
and get immense traffic. Huge traffic gives way for conversions and ultimately
profits starts to rise. Now the big question arises as to how we can create compelling
content that gets the love of the users and ranks high on the search engines
making way for traffic and conversions. Here are some tips for creating
compelling content for your website.
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| Create Compelling Content (Image credit:- digett) |
Write for Your Audience
Your content must be created keeping in mind your preferred
audience. Remember search engines would follow the likes of the users so if you
are writing for the users and getting the love of the users then the search
engine’s sophisticated algorithm might pick it up and rank your site up. Such
is the power of user engagement. Hence, it becomes extremely important to write
whole heartedly for the users. It is better to follow the guidelines of Seo copy writing when writing content.
audience. Remember search engines would follow the likes of the users so if you
are writing for the users and getting the love of the users then the search
engine’s sophisticated algorithm might pick it up and rank your site up. Such
is the power of user engagement. Hence, it becomes extremely important to write
whole heartedly for the users. It is better to follow the guidelines of Seo copy writing when writing content.
Choose User Friendly Page URL
When your content is ready for publishing then you will have
to make choice regarding the url structure. Best way is to opt for a user
friendly as well as search engine friendly URL structure. If your content says
“guide to seo” then having a file name “guide-to-seo” would work best.
to make choice regarding the url structure. Best way is to opt for a user
friendly as well as search engine friendly URL structure. If your content says
“guide to seo” then having a file name “guide-to-seo” would work best.
Use H1 and Bold Tags to Highlight Important Points
H1 tags and bold tags helps the search engines to identify
the most important parts on a web page. It also helps the user to quickly
identify the important points in a web page. This leads to a better user
experience and votes your site up in contributing towards search experience optimization.
the most important parts on a web page. It also helps the user to quickly
identify the important points in a web page. This leads to a better user
experience and votes your site up in contributing towards search experience optimization.
Use Images (Probably an Infographic or similar kind of
image)
Images are loved by users. Content without images are less
likely to be shared when compared to content having user friendly images.
Informative images compel people to link back to your site or to share your
site in the social media channels. This really works and has been proved again
and again.
likely to be shared when compared to content having user friendly images.
Informative images compel people to link back to your site or to share your
site in the social media channels. This really works and has been proved again
and again.
Use Alt Tags
Images with alt tags and title help the user as well as the
search engines to correctly identify the contents of the image. The search
engines can’t see the content of the image; therefore they rely heavily on alt
tags to get an idea about the image. On the other hand, if the image is unable
to load due to some reasons, alt text aids the user to identify the possible
image that is missing.
search engines to correctly identify the contents of the image. The search
engines can’t see the content of the image; therefore they rely heavily on alt
tags to get an idea about the image. On the other hand, if the image is unable
to load due to some reasons, alt text aids the user to identify the possible
image that is missing.
Use Videos if Necessary
Having videos in your web pages increases the total time
spent by a visitor on your site. If your content demands a video then go ahead
and add it on your site. Nowadays, internet speed has increased considerably
and videos take a much lesser time to load.
spent by a visitor on your site. If your content demands a video then go ahead
and add it on your site. Nowadays, internet speed has increased considerably
and videos take a much lesser time to load.
I always prefer a web page having both content with video
and not the video alone. Video transcription can come handy if you are finding
it difficult to find content to the web page having the video.
and not the video alone. Video transcription can come handy if you are finding
it difficult to find content to the web page having the video.
Use Social Sharing Widgets
Always provide various ways for social sharing. When people
visit a site, they look for social sharing widgets if they find the content
presented on your site to be useful. Social sharing widgets eases the task of
the user and makes sharing damn easy. Absence of these widgets into every
single webpage of your website will make your brand lose some of the vital
social shares which otherwise be of so much importance in making your site
popular.
visit a site, they look for social sharing widgets if they find the content
presented on your site to be useful. Social sharing widgets eases the task of
the user and makes sharing damn easy. Absence of these widgets into every
single webpage of your website will make your brand lose some of the vital
social shares which otherwise be of so much importance in making your site
popular.
Provide Internal Links
Internal linking gives users a chance to find more
information related to the main content presented on the web page. Having relevant
internal links helps to decrease the bounce rate and aids in proper flow of the
Page Rank.
information related to the main content presented on the web page. Having relevant
internal links helps to decrease the bounce rate and aids in proper flow of the
Page Rank.
Provide References to Popular Resources
If your webpage has collected information from a variety of
sources then it is better to cite those sources at the end of the main content.
This would make your page look genuine and more authoritative.
sources then it is better to cite those sources at the end of the main content.
This would make your page look genuine and more authoritative.
Invite Reader Comments
The best way to increase user engagement in your site is by
inviting user comments. Make it easy for the user to comment on your site and
encourage communication.
inviting user comments. Make it easy for the user to comment on your site and
encourage communication.
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