The top-earning Swedish YouTubers are Felix Kjellberg, Narins Beauty, and Oliver Nordin, generating over $54 million annually.
YouTube has become a big platform for creators in Sweden, helping them turn their hobbies into successful careers.
With 10.44 million internet users in the country and a penetration rate of 98.1 percent, many people enjoy watching videos online.
The highest earning YouTubers in Sweden have built strong followings by sharing diverse content that resonates with viewers.
This growth in the digital world has made Sweden a key player in the global YouTube community.
12 Richest YouTubers in Sweden
PewDiePie
PewDiePie, whose real name is Felix Kjellberg, is a popular Swedish YouTuber known for his entertaining videos.
He started his channel in 2010, initially sharing gameplay videos of horror and action games, and has since expanded to include vlogs, comedy sketches, and music.
As of 2024, his net worth is around $45 million, earning about $2 million each month from his content.
Recently, he took a break from YouTube for his new role as a father, but he returned in August after welcoming his son.
With over 111 million subscribers, PewDiePie remains one of the most-subscribed YouTuber in the world.
| YouTube Channel | PewDiePie |
| Monthly Earning from YouTube Ads | $14.1K – $42.3K approx. |
| Total Subscribers | 111 million approx. |
| Average Monthly Channel Views | 19 million views approx. |
| Total Views | 29 billion views approx. |
| Joined YouTube on | April 29, 2010 |
| Monthly Uploads | 3 – 6 videos approx. |
Narins Beauty
Narins Beauty is a popular beauty influencer and YouTuber from Sweden, born on April 15, 2000.
She launched her YouTube channel in 2014, where she shares DIY beauty tips, vlogs, and fun challenges, attracting over 14 million subscribers.
With a net worth of around $5.14 million, she has also ventured into music, gaining millions of views on her original songs.
Recently, she has become a sensation on Instagram, boasting over 11 million followers and partnering with well-known brands.
Known for her diverse talents, Narins speaks multiple languages, including Arabic and English, and continues to inspire many young creators worldwide.
| YouTube Channel | Narins Beauty |
| Monthly Earning from YouTube Ads | $10.1K – $30.4K approx. |
| Total Subscribers | 14.9 million approx. |
| Average Monthly Channel Views | 7.4 million views approx. |
| Total Views | 2.4 billion views approx. |
| Joined YouTube on | September 25, 2014 |
| Monthly Uploads | 1 – 3 videos approx. |
Jonna Jinton
Jonna Jinton is a talented artist, photographer, and singer from Sweden, known for her enchanting kulning style.
Her self-titled YouTube channel features vlogs, singing videos, and glimpses into her creative life, attracting over 5 million subscribers.
In 2021, she won the Streamy Award for Best Cinematography, highlighting her unique visual storytelling.
With a net worth of around $2 million, Jonna runs a Patreon page where fans can support her music and enjoy exclusive content like tutorials and personal chats.
Living in a serene village surrounded by nature, she draws inspiration from her beautiful surroundings, sharing her artistic journey with the world.
| YouTube Channel | Jonna Jinton |
| Monthly Earning from YouTube Ads | $17.1K – $51.3K approx. |
| Total Subscribers | 5.2 million approx. |
| Average Monthly Channel Views | 9 million views approx. |
| Total Views | 640 million views approx. |
| Joined YouTube on | January 20, 2011 |
| Monthly Uploads | 2 – 3 videos approx. |
Julien Magic
Julien Dauphin is a renowned magician who began his journey as a teenager performing tricks on the streets of Paris.
His YouTube channel showcases his incredible magic performances, bringing joy to audiences worldwide and helping him amass over 10 million followers.
With a net worth of around $2 million in 2024, Julien has won prestigious awards, including the Merlin Award for Best Stage Magic in Europe.
His videos have achieved over 1.3 billion views, making him one of the most famous magicians on social media.
Julien’s unique approach brings magic to everyday people, proving that anyone can be captivated by his art, regardless of their background.
| YouTube Channel | Julien Magic |
| Monthly Earning from YouTube Ads | $13.9K – $41.6K approx. |
| Total Subscribers | 4.4 million approx. |
| Average Monthly Channel Views | 8 million views approx. |
| Total Views | 1.3 billion views approx. |
| Joined YouTube on | May 10, 2007 |
| Monthly Uploads | 1 – 2 videos approx. |
Anomaly
Ludwig “Anomaly” Lagerstedt is a popular Finnish-Swedish gaming YouTuber and Twitch streamer, known for his entertaining gameplay, especially in Counter-Strike: Global Offensive.
His YouTube channel has over 3 million subscribers, where he primarily shares videos about gaming skins, case openings, and investing in virtual items.
With a net worth estimated at around $699,000, Anomaly boasts an impressive CS:GO inventory valued at over $1.15 million.
His unique content style and engaging personality have also garnered him 2.6 million followers on Twitch.
Anomaly’s journey from uploading Lego stop-motion animations to becoming a leading gaming influencer showcases his passion and dedication to the gaming community.
| YouTube Channel | Anomaly |
| Monthly Earning from YouTube Ads | $3.9K – $11.8K approx. |
| Total Subscribers | 3.2 million approx. |
| Average Monthly Channel Views | 5 million views approx. |
| Total Views | 1.2 billion views approx. |
| Joined YouTube on | May 21, 2007 |
| Monthly Uploads | 6 – 10 videos approx. |
Simone Giertz
Simone Giertz, known as the “Queen of Shitty Robots,” is a Swedish inventor and YouTuber who creates quirky and humorous robotics projects.
Her channel features entertaining videos where she builds unusual inventions, showcasing her creativity and engineering skills.
With a net worth of around $421,000, Simone has also launched her own product design company, Yetch, in 2022. She has over 2.7 million subscribers on YouTube, where she shares her journey of making and improving her designs.
Despite facing health challenges, including a brain tumor, she remains an inspiring figure in the maker community, often bringing a positive and humorous outlook to her experiences.
| YouTube Channel | Simone Giertz |
| Monthly Earning from YouTube Ads | $1.2K – $3.6K approx. |
| Total Subscribers | 2.7 million approx. |
| Average Monthly Channel Views | 687K views approx. |
| Total Views | 187 million views approx. |
| Joined YouTube on | March 16, 2013 |
| Monthly Uploads | 1 – 2 videos approx. |
Oliver Sjostrom
Oliver Sjöström is a Swedish YouTube star known for his engaging home and gym workout videos.
His channel features a variety of routines, including high-intensity HIIT sessions and strength training, attracting 8k subscribers and over 111 million views since he started in December 2021.
With an estimated net worth of around $232,000, Oliver also offers personalized online coaching to his audience.
Recently, he collaborated with fellow trainers, sharing exciting workout videos with popular music, further enhancing his appeal in the fitness community.
| YouTube Channel | Oliver Sjostrom |
| Monthly Earning from YouTube Ads | $44.9K – $134.6K approx. |
| Total Subscribers | 800K approx. |
| Average Monthly Channel Views | 25 million views approx. |
| Total Views | 115 million views approx. |
| Joined YouTube on | February 05, 2012 |
| Monthly Uploads | 11 – 16 videos approx. |
Maher Zain
Maher Zain is a Lebanese-Swedish R&B singer and songwriter known for his uplifting music that often reflects his Islamic faith.
He gained fame with his debut album Thank You Allah in 2009, and has since released several successful albums, including *Forgive Me* in 2012 and *One* in 2016.
With a net worth of approximately $1.1 million, Maher has built a substantial following, with millions of views on his YouTube channel, where he shares his music videos and inspirational content.
He has also contributed to various projects, including the *Colors of Peace* album in 2013. Maher Zain’s music resonates with fans worldwide, combining contemporary R&B sounds with meaningful messages.
| YouTube Channel | Maher Zain |
| Monthly Earning from YouTube Ads | $30.2K – $90.6K approx. |
| Total Subscribers | 5.9 million approx. |
| Average Monthly Channel Views | 25 million views approx. |
| Total Views | 858 million views approx. |
| Joined YouTube on | April 17, 2014 |
| Monthly Uploads | 4 – 8 videos approx. |
Thebausffs
Thebausffs, whose real name is Simon, is a popular Swedish Twitch star known for his engaging League of Legends streams.
With over 1.3 million followers on his Twitch account, he shares entertaining gameplay, tips, and strategies with his audience.
His net worth is estimated around $1.02 million, reflecting his success in the gaming community. In addition to his streams, Simon has launched a Twitter account where he interacts with fans and shares updates.
Known for his unique content and charismatic personality, Thebausffs is also recognized as the CEO of shilling and the inventor of wpgg, making him a notable figure in the gaming world.
| YouTube Channel | Thebausffs |
| Monthly Earning from YouTube Ads | $6.4K – $19.1K approx. |
| Total Subscribers | 873K approx. |
| Average Monthly Channel Views | 9 million views approx. |
| Total Views | 454 million views approx. |
| Joined YouTube on | February 19, 2019 |
| Monthly Uploads | 15 – 20 videos approx. |
Oliver Nordin
Oliver Nordin is a Swedish parkour athlete and social media star born on April 15, 1990. He is best known for his thrilling parkour videos, which he shares on his TikTok & YouTube channel with 1.7 million subscribers.
Since starting parkour in 2007, Oliver has traveled to more than 30 countries, showcasing his skills and creativity in various stunning locations.
His estimated net worth is around $3.17 million, reflecting his success in the world of content creation.
One of his popular TikTok videos features the song “Cradles” by Danny Maisonneuve, highlighting his ability to blend athleticism with engaging music.
| YouTube Channel | Oliver Nordin |
| Monthly Earning from YouTube Ads | $267.4K – $802.2K approx. |
| Total Subscribers | 1.7 million approx. |
| Average Monthly Channel Views | 156 million views approx. |
| Total Views | 1.8 billion views approx. |
| Joined YouTube on | June 19, 2006 |
| Monthly Uploads | 1 – 2 videos approx. |
Therése Lindgren
Therése Lindgren is a Swedish vlogger and YouTuber known for her engaging beauty and lifestyle content.
She started her YouTube channel in 2013, where she shares beauty tutorials, personal stories, and insights about mental health and animal rights.
With a net worth of around $6.8 million, Therése has become a successful entrepreneur, launching her vegan cosmetics line, Indy Beauty, and authoring a bestselling book on mental health.
As of November 2023, she has built a substantial following, with millions of subscribers who appreciate her relatable and honest approach.
Beyond YouTube, she is also active in public speaking and brand collaborations, solidifying her influence in the beauty industry.
| YouTube Channel | Therese lindgren |
| Monthly Earning from YouTube Ads | $1.4K – $4.2K approx. |
| Total Subscribers | 1 million approx. |
| Average Monthly Channel Views | 707K views approx. |
| Total Views | 765 million views approx. |
| Joined YouTube on | October 13, 2011 |
| Monthly Uploads | 1 video approx. |
SampeV2
Samuel, known online as SampeV2, is a popular Swedish YouTuber who creates engaging gaming content.
He launched his channel on March 4, 2013, and has since gained over 440,000 subscribers by sharing playthroughs, montages, and funny challenges with friends.
Samuel is also active on Twitch, where he has attracted more than 190,000 followers, showcasing his gaming skills and connecting with fans.
His entertaining and humorous style has made him a well-loved figure in the gaming community. Collaborating with fellow YouTuber GamingFelix, Samuel continues to expand his reach and influence in the digital space.
| YouTube Channel | SampeV2 |
| Monthly Earning from YouTube Ads | $1.7K – $5K approx. |
| Total Subscribers | 448K approx. |
| Average Monthly Channel Views | 1 million views approx. |
| Total Views | 165 million views approx. |
| Joined YouTube on | March 04, 2013 |
| Monthly Uploads | 5 – 8 video approx. |
