Richest & Most Popular YouTubers in Italy
The most popular and highest-earning YouTubers in Italy are PANDA BOI, Davide Biale, and Lionfield.
YouTube has over 35 million users in Italy as of 2024, with many spending hours watching videos each day.
As the platform grows rapidly in the country, more Italian creators are gaining larger audiences and attracting attention from brands.
To tap into this expanding market, companies are collaborating with YouTubers for sponsored content and promotions, creating a profitable way to reach targeted viewers and boost their sales.
12 Most Subscribed Italian YouTube Creators
PANDA BOI
Federico Hu, known as PANDA BOI, is a popular Italian YouTuber and social media personality.
On his channel, he shares a mix of fun, engaging content, including gaming, challenges, and lifestyle videos, attracting millions of viewers.
Recently, he became the most-subscribed and most-viewed YouTuber in Italy, and he’s also ranked in the global top 100.
With an estimated net worth of $24.6 million, PANDA BOI continues to grow his influence, having recently launched a mobile game and published a book, further expanding his brand beyond YouTube.
| YouTube Channel | PANDA BOI |
| Monthly Earning from YouTube Ads | $188.1K – $564.4K approx. |
| Total Subscribers | 55.7 million approx. |
| Average Monthly Channel Views | 116 million views approx. |
| Total Views | 25 billion views approx. |
| Joined YouTube on | December 05, 2020 |
| Monthly Uploads | 2 – 4 videos approx. |
Davie504
Davide Biale, better known as Davie504, is an Italian musician and YouTuber famous for his unique bass guitar skills.
On his channel, he combines comedy and music by creating fun and viral bass covers, often using unusual items like corn cobs or M&Ms.
With over 13 million subscribers, his channel has become a hub for bass challenges, with fans suggesting wild ideas for him to try, like playing an impossible bassline or performing slap bass solos for hours.
Besides his YouTube success, Davie504’s net worth is estimated at $2 million, and he made his live performance debut in 2023 in a musical battle with TwoSet Violin in Singapore.
| YouTube Channel | Davie504 |
| Monthly Earning from YouTube Ads | $7K – $21K approx. |
| Total Subscribers | 13.4 million approx. |
| Average Monthly Channel Views | 116 million views approx. |
| Total Views | 2.9 billion views approx. |
| Joined YouTube on | May 19, 2011 |
| Monthly Uploads | 2 – 4 videos approx. |
Khaby. Lame
Khabane “Khaby” Lame is a Senegalese-Italian social media star, best known for his humorous TikTok videos where he simplifies overly complicated “life hack” tutorials.
His content typically involves him performing the same tasks in a simpler way, followed by his signature silent hand gesture, which has made him a global sensation.
In 2022, he became the most-followed TikTok user with over 142 million followers and was listed in both Fortune’s 40 Under 40 and Forbes’ 30 Under 30.
With an estimated net worth of $20 million, Khaby’s influence extends beyond TikTok he’s appeared in the game Fortnite and made a cameo in the film *Bad Boys: Ride or Die* in 2024.
| YouTube Channel | Khaby. Lame |
| Monthly Earning from YouTube Ads | $258.5K – $775.4K approx. |
| Total Subscribers | 11.7 million approx. |
| Average Monthly Channel Views | 147 million views approx. |
| Total Views | 4 billion views approx. |
| Joined YouTube on | April 04, 2016 |
| Monthly Uploads | 8 – 10 videos approx. |
Lionfield
Lionfield is a popular Italian YouTube channel created by childhood friends Matteo Salvatori and Emiliano Santoro, both born in 1993.
On their channel, they react to Italian food “fails” and pranks, often getting dramatically upset at things they believe violate Italian culture, like breaking spaghetti or putting pineapple on pizza.
Their humorous and passionate reactions, particularly their catchphrase “Get the cross,” have made them famous, with their channel now valued at an estimated $112.5 million.
Since launching in March 2020, they’ve amassed millions of views, with their first viral YouTube Short titled “Get the cross (the big one)” in 2021, and they also began their career with music covers of popular songs like “The A Team” and “Yellow.”
| YouTube Channel | Lionfield |
| Monthly Earning from YouTube Ads | $885.9K – $2.7M approx. |
| Total Subscribers | 11.3 million approx. |
| Average Monthly Channel Views | 549 million views approx. |
| Total Views | 13 billion views approx. |
| Joined YouTube on | March 26, 2020 |
| Monthly Uploads | 15 – 20 videos approx. |
iPantellas
iPantellas is an Italian YouTube channel created by the comedic duo Jacopo Malnati and Daniel Marangiolo.
They are known for producing funny skits, challenges, and parodies, often poking fun at everyday Italian life, school experiences, and social situations.
With over 6.86 million subscribers, their channel has garnered millions of views from their popular series like Mia Madre È Satana and Video Lezioni.
They have also expanded into music, releasing several songs that have millions of views, including Ma Anche No and Italians on Holiday.
| YouTube Channel | iPantellas |
| Monthly Earning from YouTube Ads | $40.6K – $121.8K approx. |
| Total Subscribers | 6.86 million approx. |
| Average Monthly Channel Views | 22.4 million views approx. |
| Total Views | 4.7 billion views approx. |
| Joined YouTube on | August 29, 2009 |
| Monthly Uploads | 15 – 18 videos approx. |
Me contro Te
Me contro Te is an Italian YouTube channel created by Sofì and Luì, a duo from Trecate who became famous for their fun and relatable content aimed at young audiences.
Their channel features a mix of vlogs, challenges, skits, and music videos, often involving playful competitions and family-friendly humor.
With over 8 million subscribers, they’ve expanded their brand with a clothing line, a best-selling book, and even a movie, all of which have been highly successful with their fans.
The channel has an estimated net worth of $5 million and continues to gain millions of views, making them one of Italy’s most popular YouTube stars.
| YouTube Channel | Me contro Te |
| Monthly Earning from YouTube Ads | $79.2K – $237.5K approx. |
| Total Subscribers | 7.02 million approx. |
| Average Monthly Channel Views | 43 million views approx. |
| Total Views | 10.7 billion views approx. |
| Joined YouTube on | September 29, 2014 |
| Monthly Uploads | 15 – 20 videos approx. |
Arnaldo Mangini
Arnaldo Mangini is an Italian social media personality, comedian, and actor known for his striking resemblance to the British sitcom character Mr. Bean, played by Rowan Atkinson.
He gained popularity on TikTok, where his account *arnaldomangini* has amassed 32 million followers and over 249 million likes, thanks to his hilarious and expressive comedy videos.
In addition to TikTok, Arnaldo also shares funny content and selfies on Instagram, where he has 3.7 million followers.
With a net worth of approximately $1.1 million, he frequently creates videos with his daughter Fabiola Baglieri, adding a family touch to his comedic content.
| YouTube Channel | Arnaldo Mangini |
| Monthly Earning from YouTube Ads | $7.5K – $22.6K approx. |
| Total Subscribers | 4.06 million approx. |
| Average Monthly Channel Views | 3 million views approx. |
| Total Views | 4.4 billion views approx. |
| Joined YouTube on | March 14, 2007 |
| Monthly Uploads | 6 – 10 videos approx. |
MikeShowSha
Federico Betti, better known as MikeShowSha, is an Italian gaming YouTuber and live streamer famous for his engaging Let’s Play videos and gameplay of popular titles like GTA V, FIFA, and The Last of Us.
With over 3.5 million subscribers and nearly 2 billion views on his channel as of August 2024, he has become one of Italy’s top gaming influencers, with a net worth of $2.4 million.
Federico gained even more popularity as a member of the Illuminati Crew, an Italian YouTuber collective that produced a mix of gaming, vlogs, and challenges.
Despite facing a heart condition in 2017 that forced him to take a brief break, he made a strong return and continues to thrive on YouTube and Twitch, where he regularly interacts with fans while streaming a variety of games.
| YouTube Channel | MikeShowSha |
| Monthly Earning from YouTube Ads | $24.32 – $72.97 approx. |
| Total Subscribers | 3.51 million approx. |
| Average Monthly Channel Views | 3.5 million views approx. |
| Total Views | 1.9 billion views approx. |
| Joined YouTube on | February 09, 2007 |
| Monthly Uploads | 22 – 25 videos approx. |
Gabby16bit
Gabriel Weiss, known online as Gabby16bit, is an Italian YouTuber who specializes in gameplay videos of popular titles like Minecraft, Fallout 4, and Little Nightmares.
He began his YouTube career in 2013 with a Don’t Starve series and has since expanded into a variety of genres, including horror and simulation games like Teardown and Powerwash Simulator.
With over 3.2 million subscribers and videos that regularly earn hundreds of thousands of views, Gabriel’s channel has become a go-to destination for gaming content. with an estimated net worth of $2.8 million.
He also enjoys playing the piano and exploring philosophy, with the name “16bit” holding personal significance, though its exact meaning remains a mystery.
| YouTube Channel | Gabby16bit |
| Monthly Earning from YouTube Ads | $9.1K – $27.3K approx. |
| Total Subscribers | 3.29 million approx. |
| Average Monthly Channel Views | 13 million views approx. |
| Total Views | 3.1 billion views approx. |
| Joined YouTube on | March 09, 2013 |
| Monthly Uploads | 22 – 25 videos approx. |
Paky Official
Paky is an Italian rapper and YouTuber who gained fame in the Italian hip-hop scene through collaborations with top artists like Marracash, Sfera Ebbasta, and Gué Pequeno.
He started his music career in 2019 with his debut single “Tutti i miei fra,” later shortening his name to Paky for the release of “Rozzi.”
Known for his smooth flow and street-inspired lyrics, Paky continued to rise in popularity with hits and remixes, earning a significant following on YouTube.
With an estimated net worth of $560.7 thousand, Paky has made a name for himself in the Italian rap community and continues to release new music and grow his fanbase.
| YouTube Channel | Paky Official |
| Monthly Earning from YouTube Ads | $273.5K – $820.5K approx. |
| Total Subscribers | 3.08 million approx. |
| Average Monthly Channel Views | 134 million views approx. |
| Total Views | 2 billion views approx. |
| Joined YouTube on | November 24, 2021 |
| Monthly Uploads | 200 – 220 videos approx. |
ilvostrocaroDexter
ilvostrocaroDexter, also known simply as Dexter, is an Italian YouTuber and content creator famous for his football challenges, vlogs, and gaming videos.
He is best known for his entertaining football-related content, including collaborations with famous footballers like Nainggolan and El Shaarawy, and videos where he plays popular video games like FIFA, GTA V, and Fortnite.
With over 2.96 million subscribers, Dexter has built a strong following, thanks to his charismatic personality and fun challenges.
His estimated net worth is approximately $1.43 million, and aside from YouTube, he’s also active on other platforms like Instagram, where he shares his adventures and behind-the-scenes content.
| YouTube Channel | ilvostrocaroDexter |
| Monthly Earning from YouTube Ads | $892.39 – $2.7K approx. |
| Total Subscribers | 2.96 million approx. |
| Average Monthly Channel Views | 459K views approx. |
| Total Views | 1.1 billion views approx. |
| Joined YouTube on | February 14, 2012 |
| Monthly Uploads | 2 – 4 videos approx. |
Riccardo Dose
Riccardo Dose is an Italian YouTuber known for his vlogs, challenges, and reaction videos.
His channel features a variety of content, including explorations of abandoned places, pranks, and adventures with friends like Dadda.
With over 2.78 million subscribers and videos consistently reaching hundreds of thousands of views, Riccardo has built a strong fanbase over the years.
His estimated net worth is around $2.9 million, and beyond YouTube, he’s also active on platforms like Instagram and TikTok, where he engages with fans and shares updates on his projects.
| YouTube Channel | Riccardo Dose |
| Monthly Earning from YouTube Ads | $29.5K – $88.5K approx. |
| Total Subscribers | 2.78 million approx. |
| Average Monthly Channel Views | 18 million views approx. |
| Total Views | 864 million views approx. |
| Joined YouTube on | June 04, 2013 |
| Monthly Uploads | 26 – 30 videos approx. |
