Quality Raters are a part of Google algorithm updates (Image credit:- Pandia) |
The Process
Let’s give you an idea about the process that exactly happens before any algorithm update by Google:-
1- The algorithm team presents a set of results before the quality raters. Two results are presented side by side, one with the update and the other one without it.
2- The search quality raters then decide which among the two presented results are relevant and votes them up.
3- The feedback returned from the raters are analyzed by the algorithm team and if passed is implemented into the main algorithm.
4- The end product that comes to us is given the name Panda, Penguin etc.
Hence, it’s better to say that real human beings do not directly impact the individual search results but are surely a part of the entire process. We should not follow this misconception that quality raters influence a search result directly.
Here is a video from Matt which would give you more knowledge regarding this topic:-
Also See:-
Google Now Cards to Ease Your Life
Google Expands Your Knowledge Graph
Google Disavow Links
Google Announces Field Trail to Show Results From Gmail and Google Drive
Peek Into Google Data Centers
New Google Search Quality Updates: Page Quality, Location, Proximity Most Important
EMD Update
Very informative post. I was thinking that real people may be involved somehow in this process.
Mackey
Web Development