Effective Facebook marketing requires an understanding and knowledge of the latest Facebook statistics.
Here we will explore the top Facebook marketing stats of 2020 to 2030 that are important to know as a digital marketer.
1- Facebook predicted that their platform will be all video and no text by 2021.
2- It is projected that marketing leaders will spend 75% of their total marketing budget on digital marketing by 2021, rather than traditional marketing.
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3- It is predicted that more than 3 billion people will be using social media by 2021.
4- Facebook which owns Instagram and manages the app’s relationships with media companies has told them that it does not expect to open up the monetization program broadly to them, until 2021.
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5- It is predicted by Facebook founder and CEO, Mark Zuckerberg, that Facebook will reach 5 billion users in the year 2030.
6- Video is expected to make up 82% of internet traffic by 2021.
7- Facebook will generate 9.58 billion U.S. dollars in video ad revenues in 2021. This is a great Facebook marketing stat for advertisers because the trend indicates more video ad creation for higher ROI.
8- Facebook usage will fall to 37 minutes by 2021.
9- By 2023, the number of Facebook users is predicted to reach 223.2 million in the United States.
10- By 2021, USA Facebook ad revenues will be 17%, which is less than the ad revenues in 2019 i.e. 20.6%.
11- Among 12- to 17-year-olds, just 40.5% now use Facebook. The number will drop to 37.1% by 2022.
12- More than 20% of Indians were users of Facebook in 2018. The social networking site’s penetration was expected to go up to 31 percent by 2023. It is estimated that India’s total population will be around 1.42 billion by 2023, indicating a very high user base for Facebook in the country.
13- Combined worldwide ad spending on Facebook and Instagram will rise by 22.5% this year and reach nearly $95 billion in 2021.
14- One of the Facebook marketing stats suggests that Facebook will still account for 71.5% of total ad revenues for the company in 2021.
15- The total ad revenue of Facebook is expected to reach $39.4 billion by 2021.
16- By 2030, Facebook aims to have a 3.5-billion user jump that could be accomplished in part by deploying autonomous planes.
17- The CEO of Facebook, Mark Zuckerberg, said the company is canceling any large physical events they had planned with 50 or more people through June 2021.
18- In India, the number of Facebook users is predicted to reach 444.2 million in 2023, indicating steady growth in the social media platform’s user base.
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19- In India, the Facebook penetration rate is expected to jump from almost 15 percent in 2016 to around 23 percent in 2021.
20- It is expected that 42 percent of the population in Brazil will be accessing the social network in 2023.
21- Facebook will delay enforcing limits on the number of ads until 2021.
22- Facebook has announced it will invest $5.7 billion (INR 43,574 crore) in Jio Platforms Limited, part of Reliance Industries.
23- It is predicted by Brent Thill, the analyst at Jefferies, that the “Facebook Watch” has the potential to earn $12 billion in revenue by 2022.
24- Another Facebook stat suggests that live video usage is going to increase once life returns to normal. The forecast shows that there will be an increase in the number of US people watching live video i.e. from 136.4 million in 2020 to 154.7 million people in 2023.
25- Live streaming is going to be a $70.5 billion industry by 2021.
26- Globally, video traffic will comprise 80% of all consumer internet traffic by 2021, according to Cisco.
27- In 2018, brands spent more than $90 billion on video content and by 2023, that number is expected to rise to more than $100 billion.
28- In January 2020, there were 324 000 000 Facebook users in India, which accounted for 23.3% of its entire population.
29- Currently, Facebook has around 2.60 billion monthly active users.
30- In the first quarter of 2020, Facebook brought in $17.44 billion in ad revenue.
31- Facebook’s ad revenues for the first quarter of 2020 fell 15.9 percent from the $20.736 billion in 2019’s fourth quarter.
32- 87.1% of U.S. marketers use Facebook marketing in 2020.
33- Facebook users currently spend 38 minutes per day using the platform. However, it is anticipated that it will drop slightly to 37 minutes in the coming months of 2020.
34- In 2015, 71% of teens were active on Facebook. Currently, only 51% of American teenagers between 13 and 17 years old, use Facebook.
35- There are more than 2.6 billion monthly active users globally as of March 31, 2020, which is a 10% increase in Facebook MAUs year-over-year.
36- Facebook currently has 48,268 employees as of March 31, 2020, an increase of 28% year-over-year.
37- On average, 1.73 billion people log daily onto Facebook and are considered daily active users (Facebook DAU) for March 2020.
38- The average revenue per user of Facebook was $6.95 for Q1 2020 versus $8.52 for Q4 2019, which appears to be directly connected to the COVID-19 pandemic.
39- 88% of Facebook users are on the platform to stay in contact with friends and family.
40- Another Facebook marketing stat suggests that a mere 6% of Facebook’s advertising revenue comes from desktop-only users.
41- The company brought in $17.44 billion in ad revenue in the first quarter of 2020.
42- Facebook is the leading social platform that reaches 60.6% of internet users.
43- There are over 80 million small businesses around the world using Facebook Pages.
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44- People in the age group of 25 to 34 were the largest user group of Facebook in January 2020.
45- The majority of the Facebook users in India in January, 2020 were men i.e. around 76%.
46- In India, the men lead by 65 000 000 in January 2020.
47- Only 24% of users of Facebook in India in January 2020 were women.
48- The market cap of Facebook was $607 billion in early January 2020, making it the fifth-most valuable company in the world after Apple, Microsoft, Alphabet, and Amazon.
49- Facebook engagement rates hit their 2020 low in late April with an average engagement rate per post across all industries of 0.053%.
50- In a March 2020 survey of social media users in the United States, 63% of respondents stated that they would use Facebook more if confined to their homes during the coronavirus.
51- Analyzing more than 1,100 brands and advertisers active on Facebook and Instagram, Pattern89 found that there are 27.4% fewer images and video ads of models displaying human interaction, such as hugging or shaking hands.
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52- Headline and body copy that has “Sports & Fitness” topics mentioned in it has quadrupled, rising from 5.7% to 21% of all ads since March 12th.
53- Electronics, for example, smartphones or TVs, are now appearing in 39% of social ads.
54- Facebook’s ad revenue was nine percentage points lower than the 26% growth it saw in Q1 2019 vs Q1 2018.
55- 69% of brands expect they will decrease the ad spend in 2020.
56- 74% of brands surveyed are posting less on their company social accounts at present.
57- The countries with the strictest lockdowns have seen the highest use in messaging apps.
58- Facebook has seen 70% more time spent on its apps in Italy since the crisis started.
59- Instagram and Facebook live views doubled in a week in 2020. Group calling with three or more participants has increased by over 1,000% in a month in 2020.
60- It is estimated that Facebook ad revenue for the year will be $67.8 billion, a drop of $15.7 billion (19%) from previous estimates.
61- Facebook’s advertising audience grew in the first three months of 2020 and is up by almost 4% since January.
62- The latest numbers published in Facebook’s self-service advertising tools revealed that advertisers can now reach more than 2 billion people around the world on the company’s core platform.
63- According to the Digital 2020 Global Digital Overview report, an additional 76 million people saw adverts on Facebook in March 2020 compared to December 2019.
64- Advertisers can now reach around 280 million people on Facebook in India, increased by 20 million since January 2020.
65- The US audience of the platform grew by 10 million in the past three months and reaches a total addressable audience of 190 million people.
66- A report suggests that 80% of Facebook’s active users saw an advert in the past 30 days. It implies that Facebook was unable to monetize around 500 million of its 2.5 billion monthly active users during that time.
67- The cost of advertising impressions on Facebook, Instagram, and YouTube have all declined by 15 to 20% between February and March 2020.
68- Analysts Cowen & Co have forecasted that Facebook ad revenue for 2020 to be $68 billion USD i.e. almost $16 billion USD (19%) lower than their previous forecast.
69- Overall, women are more likely to click or tap on Facebook adverts compared to men.
70- Facebook users between the age group of 35 and 65 show a greater propensity to engage with commercial messages on the platform.
71- A recent Facebook marketing stat says that younger age group users are least likely to interact with Facebook ads. Facebook data shows that users in the age group of 18 to 24 click on an average of just 10 adverts per month as compared to an overall median of 13 ad clicks per month across the platform’s total user base.
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72- Photo and video posts formats, which are popular for paid media campaigns on Facebook, have seen an increase in average engagement rates by at least 1% over the past three months.
73- A survey shows that for starters, organic reach on Facebook has actually increased by 0.5% over the past 3 months.
74- Data published by Facebook’s tools report that the typical global user made an average of 6 comments during March 2020, compared to an average of 5 in December 2019.
75- Facebook’s ad planning tools show that the average number of monthly ad clicks has increased in 194 countries out of 219 countries that are analyzed.
76- The level of comments varies by age and gender, and women in the age group of 35 to 64 are more likely to post a comment than users in any other demographic group.
77- 52% of all online brand discovery still happens in public social feeds.
78- 81% of businesses prefer to use Facebook for their video marketing.
79- Facebook is the world’s third-most visited website.
80- Just 40.5% of users that fall in the age group of 12 to 17 year-olds now use Facebook.
81- A survey by eMarketers shows that the number of users between 12 to 17 years-old will drop to 37.1% by 2022.
82- 52% of American adults get news from Facebook.
83- It is estimated that 87.1% of U.S. marketers will be using Facebook marketing in 2020.
84- According to a Facebook marketing stat, the overall average engagement rate for Facebook posts is 3.6%.
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85- On average, 1.73 billion people log onto Facebook daily and are considered daily active users for March 2020.
86- Family Daily Active People was 2.36 billion on average for March 2020 an increase of 12 percent year-over-year. Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp.
87- FMAP was 2.99 billion as of March 31, 2020, an increase of 11 percent year-over-year as compared to 2.89 billion for December 31, 2019, which was an increase of 9 percent year-over-year.
88- Facebook claims that it will gain more than 250 million users between 2019 and 2023 in developing countries.
89- Every second five Facebook accounts are created on average.
90- As per Facebook marketing stats, more than 300 million photos are uploaded to Facebook every day.
91- Facebook video is still in high demand. Facebook videos get approximately 8 billion video views per day.
92- 88% of Facebook’s user activity is from a mobile device.
93- Almost 60% of the world’s population is already online, and trends suggest that more than half of the world’s total population will use social media by the middle of this year.
94- 79% of US adults that use Facebook falls in the age bracket of 30-49 years old.
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95- Each post on Facebook has engagement rates below 0.2%. Typically most businesses have fewer than two posts per day.
96- In 2020, only ten percent of global active users are women between the ages of 18 and 24 years on Facebook.
97- 11% of Facebook’s worldwide monthly active users are duplicate accounts, and approximately 5% are false accounts, according to Facebook.
98- 1.4 billion people use Facebook Groups.
99- According to Statista, with more than 260 million Facebook users, India is the first country in terms of Facebook audience size.
100- We have the United States with 180 million users in the second place.
101- Indonesia, with 130 million users is in third place in terms of audience size.
102- A recent Facebook marketing stat suggests that every day, 100 million hours of videos are watched on Facebook.
103- A survey analyzed that vertical videos outperform landscape video in engagement for all page sizes.
104- 85% of Facebook videos are watched without sound.
105- 80% of people react negatively when a video plays loudly without warning.
106- Adding captions in the video leads to an increase in the time watch by 12%.
107- The average cost per click in Facebook Ads is 1.72% for the Apparel, Auto, Beauty, Consumer Services, Education, Home Improvement, Employment & Job Training, Finance & Insurance, Real Estate, Fitness, Healthcare, Industrial Services, Legal, Retail, Technology, and Travel and Hospitality industries.
108- The average click-through rate in Facebook Ads is 0.90% across all industries.
109- 93% of marketers use Facebook advertising regularly. This Facebook marketing stat suggests that competition is really high and you might need to take the help of a Facebook marketing expert to run your campaigns smoothly.
Sources
- Statista
- Quartz
- e-Marketer
- Cisco
- Pew Research Centre
Facebook - Pattern89
- Stackline
- Zephoria
- Facebook Newsroom
- NepoleanCat
- Digiday
- Wordstream
- Social Media Examiner
- Global Digital Overview
- Locowise
- Wall Street Journal
