The importance of email marketing in today’s world is unquestionable. But most of the articles you’ll come across are based on the author’s subjective opinions with a lack of relevant email marketing stats to support the saying.
In order to make your content more reliable and trustworthy, it is essential to include factual representations. Number undoubtedly speaks louder than the words and will ultimately help you establish content authority.
Having numbers included in your articles will make it useful for a larger pool of audience who value quality, authority, reliability, and truth are more than any piece of content that adds no value to them.
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In this article, I have tried to list down 100+ email marketing stats that you must look for in 2021 to understand and acknowledge the importance of email marketing.
Moreover, these email marketing stats will help you frame result-oriented and competitive email marketing strategies.
Let’s begin.
Email Marketing Importance
The efficiency and reliability of email marketing are questioned every now and then. But here are some statistics to prove its relevance and growing importance more than ever before.
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- An average of 293.6 billion emails was received and sent per day in the year 2018. (Tech Jury)
- 73% of marketers believe email is a crucial step in the buyer journey.
- 89% of digital marketers use email as the prominent channel of generating quality leads. (Mailigen)
- The average click-through-rate between January to June 2019 was 3.43%, the average unsubscribe rate was 0.2%, the average spam rate was 0.02%, the average open rate was 22.15%, and the click-to-open rate was 15.49%. (Get Response)
- Around 86% of professionals value their email connections. (HubSpot)
- Around 77.6% of online marketers of countries like Europe, APAC, and North America use Email Marketing to enhance and maintain customer engagement. While content management comprises 62% and social media to 61%. (Dot Daily)
- Over 47% of digital marketers claim that email marketing is the most effective channel of marketing. Social media establishes the efficacy of 39%, SEO for 33% and content marketing for another 33%. (Get Response)
- Over 93% of B2B marketers prefer Email Marketing as a channel for distributing content. (Content Marketing Institute).
- Not just marketers, as per research, around 72% of customers prefer email marketing as a channel of business communication over any other media platforms. (Constant Contact)
- Emails are considered as the main communication tool by 52% of responders. (Adobe)
The reason why email marketing is winning hearts is because of its higher return paying capacity. Here are some more email marketing stats to make you understand the importance of email marketing:
- 21% of the emails sent get opened in the first hour after delivery. (Get Response).
- A whopping figure of 4200% ROI is expected to be boasted with the help of Email Marketing. That means for every $1 you spent on email marketing, and you’ll earn $42. (Campaign Monitor)
- As compared to Twitter and Facebook, Emails are 40% better when it comes to conversions. (Slide Share)
- Email newsletters are preferred by 40% of B2B marketers as an essential tactic in their content marketing plan. (Content Marketing Institute)
- As far as customer loyalty and retention is concerned, Email Marketing is preferred by 37% of respondents. (Dot Digital)
- Email Marketing is preferred for lead generation (85%), lead nurturing (78%), sales(84%), and customer retention (74%). (Content Marketing Institute).
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Email Timings and Frequency
Email Marketing is one of the best ways to convert leads into customers. But for that, you need to master the art of sending emails on the right time with the right frequency.
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Here are some statistics to help you plan your delivery time and frequency.
- Around 61% of your email subscribers would like to receive promotional emails every seven days (weekly) with a frequency of 38%. (Marketingsherpa)
- Email Marketers communicate with their clients 2-3 times (32%), 6+ times (16%), 4-6 times (19%), and once (17%) every year. (Get Response)
- Sending only one newsletter a week achieves the highest opening rates. (ManyPixels)
- Around 28% of subscribers claim that they would like to receive promotional offers either twice or even thrice a week. (Constant Contact)
- 17% of emails are sent on Tuesdays, 16% on Wednesdays, and 18% on Thursdays. (Mail Chimp)
- Your emails encounter least open rates or click-through rates on weekends. (OptinMonster).
- 11 am is considered as the best time to send emails while 12 am fetches the highest CTR. (Get Response)
- Email marketing attracts traffic peaks on December 23rd, Black Friday and Cyber Monday. (Slide Share)
- 50% of email marketers believe that there is no perfect time of sending emails as every business and individual is unique. (Data Box)
- Tuesday & Thursday are considered as the best days to send emails. (Coschedule)
Email Automation
Email marketing automation will help you save time, efforts, and money. Moreover, it will attract more conversions.
Here are stats to help you identify the urgent need of email marketing automation.
- 64% of B2B respondents claim that they prefer email marketing automation techniques. (Marketing Charts)
- On average, 51% of companies are already leveraging the power of email marketing automation. (Email Monday)
- 47% of marketers believe that money invested in email automation is worth it. (Venture Beat)
- Email marketing automation attracts a lot of benefits like lead generation (22%), saving time (30%), higher revenue (17%), monitoring marketing campaigns (8%), customer retention (11%), and shortening the sale cycle. (Get Response)
- 68.5% of responders believe that email automation has improved the scope and accuracy of targeting of messages. (Lianatech)
- Trigger Emails overweighs traditional bulk emailing and enhances the open rate by 8%. (Experian)
- The average spam and unsubscribe rates of trigger emails are 0.06 and 0.58% respectively. (Get Response)
- You can use email automation for sending welcome emails (47%), promotional sales emails (46%), invitations & reminders (27%), transactional emails (28%), upselling emails (23%), and blog updates (26%). (Get Response)
- On average, the open rate of triggered email campaigns is 46%, click to open rate is 24%, and the click-through rate is 11%. (Get Response)
- Mapping personalization of messages (51%) and customer experience (53%) are considered the best tactics for email automation.
Related: How to Calculate Email Marketing Conversion Rate (Formula)
Email Personalization
Nothing can help you maximize your email marketing campaigns’ results as much as adding the essence of personalization will. Adding the personalized touch will make your subscribers feel valued and special, working in your favour.
Related: Email Automation: Complete Guide
- Segmenting and personalizing email lists is considered as the most effective email strategy of 2017. (ANA)
- The segmented email campaigns fetch 50% more CTR than the unsegmented mailing campaigns. (Helpscout)
- Improved open rates (82%), better customer satisfaction (58%), and higher CTR (75%) are considered as the most crucial reasons to leverage the power of personalization in email marketing. (Sale Cycle)
- List segmentation (51%), triggered emails (45%), and personalization (50%) are considered as the best email marketing tactics. (Ascend 2)
- A segmented email marketing campaign witnessed a 38% CTR, and a 94% open rate compared to 4.5% CTR and a 42% available rate in a non-segmented email marketing campaign. (Super Office)
- Segmented email marketing campaigns attract 760% increase in total revenue. (Business 2 Community)
- Around 88% of users agree to respond to an email if they feel it is specifically curated for them. (Dynamic Yield)
- Personalized subject line surges the open rate to 62%. (Campaign Monitor)
- Open rates and click-through ratio can be increased by up to 35% by addressing your recipient with their names. (Super Office).
- No or extremely less personalization can annoy around 10% of respondents. (Adobe)
- As per respondents, there are a few things that they find quite frustrating about personalization. Those things include recommending things that aren’t relevant (34%), expired offers (24%), inappropriate location or season offer (14%), name misspellings (15%), and already purchased promotions (13%). (Adobe)
- Only 13% of marketers use segmentation for a different pool of audiences. (Get Response)
- Only 4% of marketers leverage the power of highly personalized targeting. (Get Response)
- 53% of marketers do not target their subscriber’s list at all. (Get Response)
- Segmented and personalized emails generate 58% of revenue. (Active Trail)
- 62% of email marketers say that personalizing emails is one of the excellent and effective techniques. (Business 2 Community)
- Email campaigns with useful segmentations surge open rates by 39%, transactions by 18%, revenue, sales leads, and deliverability by 24%. (Snov)
Email Subject Line And Email Body
You cannot overlook the need for a catchy subject line, warm sign-offs, and undoubtedly well-described email bodies. If you aren’t leveraging the same benefits, then here are some stats to help you understand its urgency.
- Over 47% of recipients decide to open an email based on their subject lines. ((OptinMonster)
- Around 69% of people will report your emails as spam based on your subject line only. (Snov)
- As per a study, emails without any subject lines witnessed an 8% hike in the open rates. (Omni Core Agency)
- As compared to promo emails, welcome emails yield a whopping 320% more revenue on each email. (Easy SMTP).
- Subject lines with 6 to 10 words have an expected open rate of 21%. (CDN)
- Subject lines with 0 to 5 words have an expected open rate of 16%. (CDN)
- Subject lines with 11 to 15 words have an expected open rate of 14%. (CDN)
- Subject lines with 16 to 20 words have an expected open rate of 12%. (CDN)
- The subject lines of emails that contain “fw” in it are 17%less likely to be opened. (CDN)
- Personalized subject lines of emails improve the chances of the recipient opening the mail by 22%. (CDN)
- The subject line of an email often contains the name of the customer (46.21%),
- The name of the company (42.88%), and the name or the details of the product (44.01%). (Sale Cycle)
- The name of the customer in the subject line promotes the conversion rate of 3.71%. (Sale Cycle)
- The name of the company or the brand in the subject line promotes the conversion rate of 3.58%. (Sale Cycle)
- The product’s name or details in the subject line will promote the conversion rate by 3.18%. (Sale Cycle)
- Emails with an active discount code have a fantastic eight times higher chance of converting into a sale than those who don’t. (Medium)
- A normal marketing/promotional email takes 3.3 minutes to read and has around 43,448 words. (aWeber)
- Around 19% of people reply to an email in about 200-250 words. (Reply)
- 17% of people reply to an email within 50 words, and 15% of people respond within the word range of 150-200 words. (Reply)
- Thirty-two characters of the subject line will be cut off if your recipient is using an iPhone. (My Emma)
- Around 52% of managers consider adding a signature in their emails. (Marketing Land).
- An email with a photo in its signature will receive 32% more replies then the emails that have no photo signature. (Wise Stamps)
- The ideal size of an email signature is seven lines long. (Email Monks)
- 75% of email senders include contact information in their signature. (Email Monks)
- Around 60% of senders will include a contact number, 7% of them will consist of a Twitter handle, 2% will add a Linkedin handle, and 3% would add a link to their Facebook profiles. (Email Monks)
- Around 17% adult senders use a professional tone while communicating through emails, 33% use informal tone, and 49% of adult senders say that the tone of the mail body will solely depend on the purpose and the relation with the recipient. (Huff Post)
- The most popular sign-offs of all times include Thanks (62%), SIncerely (44%), initials or name (46%), Regards (22%), and Love (22%). (Huff Post)
- The least annoying way to sign off your emails is “Thanks” with only 3% of people disliking it. While 21% of people disliked “peace” as sign-offs in the emails, they received. (Huff Post)
- 40% of people would like their emails to be more informative rather than being promotional or sale-oriented. (Really Good Emails).
Related: Most Powerful Brand Words
Visual Email Marketing
Gone are the days where emails used to be just in boring text formats. It is a basic understanding that your email marketing campaigns will convert leads if the recipients are opening and engaging the content provided in it.
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Hence, in order to make your email content more appealing and engaging, making use of visual hues will create a difference. Here are some visual email marketing stats to optimize your email campaign.
- Making use of emojis and GIFs is common in millennials. Around 68% of the millennials would not only like to use but would also like to receive emails with emojis and Gifs. Whilst only 37% of people over the age of 65 agreed to this thought. (Inc.)
- Using an emoji in the subject line will help you experience a 56% higher open rate. (Backlinko)
- Women are observed to positively react to emojis more than men. (Braze)
- 76% out of the survey sample size, have accepted to use an emoji at least once in their business communications. (Inc.)
- Using appropriate emojis in the email marketing campaigns of travel, holidays, and recreational industry has the potential to reduce the complaint rate to 0%. (Return-Path)
- You may notice an increase in the overall click-through-rate by 96% if your email has a video in the initial sections. (Word Stream)
- Videos are used as a prominent marketing tool by 81% of marketers. (WYZOwl)
- 78% of marketers believe that making use of videos in emails will increase the return on investments. (WYZOwl)
- Attaching a video clip in an email has the potential to increase the CTR by 200-300%. (Forrester)
- Using the word “video” in your emails will increase the CTR by 65%, open rate by 19%, and cut down the unsubscribers by a dramatic 26%. (Syndacast)
- Over 54% of your subscribers would want emails with a video clip. (HubSpot)
- As per research, 84% of people would want to watch a video on desktop, and only 14% would like to watch it on their cellular devices. (HubSpot)
- Around 90% of people agreed that having a video in the promotional emails helps them make their buying decision. (HubSpot).
- Two Third of the sample size would like to have pictures in their emails. (HubSpot)
- Emails with varied graphics would promote a higher open rate by 27%, and Click Through Rate by 4.5%. While the emails that only have text will experience higher available rate by 20% and CTR by 3% only. (Get Response)
- The size of the images attached in emails plays a vital role. Around 74% receivers have claimed to directly delete the email if it does not open within 5 seconds. (Kinsta)
- Around 47% of readers have claimed to read the emails without turning on the images. (Litmus).
- The ideal image ratio should be 4:1 if you are willing to add an image in your emails. (Pin Pointe)
Related: Email Blacklists: How To Check And Avoid Them
Mobile Optimized Email Marketing
Many marketers still underestimate the potential of making your email copy mobile friendly and responsive despite being aware of the ever-increasing use of the internet on mobile devices.
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Here are some email marketing statistics to help you understand the need and importance of optimizing your mail campaigns to be mobile responsive.
- 74% of people check their emails on a laptop or a desktop. (Adobe)
- 81% of people check their emails on their smart cellular devices. (Adobe)
- Only 2% of people check their emails on a smartwatch. (Adobe)
- Around 1 in every five emails were found to be not optimized for being mobile-friendly or responsive. (Super Office)
- 32.2% of people save the emails to read later on a desktop if they could not open the email in their cellular devices. (Sale Cycle)
- 70% of readers will delete the mail within 3 seconds if they cannot see or read the email. (Campaign Monitor)
- Around 52% of emails and websites of B2C companies aren’t mobile responsive. (Litmus)
- In June 2018, only 18% of emails were opened/accessed through desktops, while 46% of emails were opened in smartphones. (Litmus)
- 88% of people claim to regularly check their email inbox on their mobile devices. (Pew Research)
- Around one-Third of professionals use claims to access their email inbox through a cellular device. (HubSpot).
- 75% of Gmail users use their mobile phones to access or read emails on their mobile phones. (Backlinko)
- An offer sent on mobile devices is 10% more likely to be used than sending them through print media. (Omnicore)
Conclusion
All the email marketing stats mentioned above depict the existing importance of email marketing and claims its growth in upcoming times. In order to stay ahead of your competitors, it is highly recommended for you to optimize your email campaigns with the help of the statistics mentioned above to become more effective.
If your email campaigns are effectively designed and marketed, you will see a noticeable difference in your conversions and ultimate ROI.
